Analyzing Media's Role in Alcohol Abuse and its Psychological Impact

This report analyzes the multifaceted influence of media on alcohol abuse, examining various media types such as newspapers, broadcast media, books, journals, and social media. It delves into how each medium contributes to either promoting awareness or inadvertently encouraging alcohol consumption, referencing relevant theories like the observational learning theory. The report highlights both the advantages and disadvantages of each media type in relation to alcohol abuse, citing specific articles and studies to support its claims. It also addresses the psychological factors involved, such as health literacy and the impact of visual promotion, particularly on vulnerable populations like underage individuals. Ultimately, the report underscores the complex interplay between media exposure, psychological vulnerabilities, and the prevalence of alcohol abuse, noting the availability of such resources and solved assignments for students on platforms like Desklib.

Alcohol Abuse

TABLE OF CONTENT
GRID................................................................................................................................................2

GRID
Types of media Advantages Disadvantages Supporting
Theory
Literature
Evidence
News paper
articles
The articles
which are present
in the newspapers
provides various
detailed
information. The
audience of this
type of media are
considered to be
enriched in
knowledge thus,
it is enriched with
strong literature.
For the alcohol
abuse health issue
these media
provide details
about the
different cases in
which such issues
were noticed.
News paper
provide the
evidence to the
different cases
which have
happened in the
Newspaper
articles generally
provide
information about
the current topics
therefore these
articles do not
help with any
particular theory.
In alcohol
consumption
health issues this
article provides
explanation about
the different case
scenarios on how
the alcohol
consumption led
to abusive nature.
These real life
examples are
difficult need
explanation to be
understood. It
also fails to
provide detail
description and is
In this article how
the alcohol
consumption lead
to abusive nature
in certain cases
has been shown.
According to the
Reinstatement
model when an
individual is acute
of the exposure to
the alcohol for
certain period this
may generate
stress and
aggressiveness.
This article
discusses how the
consumption of
alcohol during the
Covid-19 lock-
downs have led to
abusive nature of
family members.
In this article the
discussed
scenarios of the
Alcoholism in the
time of
coronavirus,
2020.[Online].
Available
through:
<https://www.bbc
.com/news/uk-
england-essex-
53684700>

case study which
are discussed.
missed out by a
majority section
of the society
which do not read
newspapers
articles.
human behaviour
can be explained
with the help of
this theory.
Broadcast Media
(Television)
Broadcasting
media are very
effective in
providing the
details on the
occurrence of the
alcohol abuse
imagery through
free to air
television
channels.
Through these
channels the
awareness on the
alcohol abuse is
also spread. It can
also be a good
source of
evidence for
understanding the
different case
scenarios as it can
provide the visual
impacts of how
damaging alcohol
Most promotions
of alcohol
consumption is
done through this
media as it's a
very consistent
form of marketing
which reaches
many customers.
More than
spreading the
awareness about
the alcohol abuse
prevention this
media is more
about being
supportive of
alcohol
consumption and
is not even
restricted to a
particular age. In
the broadcasting
media there are
different ways in
The theory of
observational
learning is the
one which acts
towards
influencing the
audience being
affected
positively or
negatively on the
topic of alcoholic
consumption. As
per this theory
what the people
observe is what
they start
adapting into
thus, explaining
how the
individuals are
able to adapt to
the habits of
alcoholism which
leads to alcohol
Effectiveness of
Mass Media
Campaigns to
Reduce Alcohol
Consumption and
Harm: A
Systematic
Review, 2018.
[Online].
Available
through:
<https://academic
.oup.com/alcalc/a
rticle/53/3/302/47
96878>

abuse really is. which the alcohol
abuse is
somewhat
promoted through
film, web-series
and promotional
advertisement.
abuse.
Books and
Journals
Books and
journals are the
those sources of
evidence which
provides the
direct discussion
related to the
topic this shows
how effective the
books and
journals are for
being reference
towards the
evidence of the
study. Books and
Journals provide
the scientific and
psychological
study to the
discussion of
alcohol abuse.
This evidence is
very easily
available through
These evidences
are too direct and
are studies of
different authors
and writers which
may have
different
opinions. This
study is very
difficult to be
understood as it
may consist of
difficult
terminology
which are specific
to a certain group
of audience. It
however fails to
provide
explanation of
real life examples
and events which
support the study.
This journal
explains the
theory of how
alcohol creates a
disorder of
granulopoiesis in
alcoholics. It is
the factor which
results in bacterial
infection abusive
nature of
alcoholics. This
theory shows how
excessive of
alcohol
consumption
causes injuries
haematopoietic
tissue.
Shi, X., and et.al.,
2019. Alcohol
abuse and
disorder of
granulopoiesis.
Pharmacology &
therapeutics. 198.
pp.206-219.

internet sources.
Social Media This media source
is a platform
which is used by
the most
individuals in the
world in the
current times.
This is the reason
why information
related to alcohol
abuse spread very
fast over this
platform. These
sources are easy
to understand and
access for gaining
evidence. In
social media
gathering of
information and
experiences can
be posted by any
person in the
world about
alcohol abuse.
It can be said that
this sources of
evidence are not
always
informative
towards the
alcohol
consumption.
This information
is not as reliable
as the other
informations
which makes it
difficult to be
trusted. This
happens due to
the application of
the accessibility
of the alcoholic
consumption.
Social media is
nowadays used by
kids who are
underage which is
a concerning
factor as it lead to
alcohol
consumption at
early stages of
life which
The visual
learning theory is
the one which
explains how the
alcohol
consumption in
individuals at
happen due to the
visuals and
promotion which
they see on social
media which are
not meant for
them. This is how
they develop
culture of
drinking among
their friends and
other connections.
The Influence of
Social Media on
Drug & Alcohol
Use, 2021.
[Online].
Available
through:
<https://www.ther
ecoveryvillage.co
m/alcohol-abuse/s
ocial-media-
alcohol/>

arguably is the
main reason for
alcohol abuse.
Books and
Journals
Books are those
media which are
known to have
the exact
information on
the purpose of
what they are
made up of. It can
be said that books
have a targetted
audience which is
very limited by
show the interest
and desire
towards learning
from the content
inside it. In the
given example of
the books alcohol
abuse is shown as
the lack of health
literacy amongst
the people.
This type of
media is enriched
in content due to
which it is
difficult to search
the topic that the
reader is looking
for. It can be said
that due to other
easy form of
information
which are easily
the learners often
prohibit the use of
these media. It
also fails to
provide real life
examples to act as
a reference of
study towards
alcohol abuse.
In this book the
theory is based on
the limitation of
the health literacy
which is
associated with
the undergoing
treatment of
alcohol abuse
which is
considered to be
reason in the
alcohol abuse. It
can be understood
that the those who
lack the
knowledge about
the health literacy
are the ones
which often put
themselves in the
danger of
alcoholic abuse.
Rolová, G., and
et.al., 2019 .
Health literacy in
people
undergoing
treatment for
alcohol abuse–A
pilot study.
Kontakt. 20(4).
pp.e394-e400.