This report analyzes the multifaceted influence of media on alcohol abuse, examining various media types such as newspapers, broadcast media, books, journals, and social media. It delves into how each medium contributes to either promoting awareness or inadvertently encouraging alcohol consumption, referencing relevant theories like the observational learning theory. The report highlights both the advantages and disadvantages of each media type in relation to alcohol abuse, citing specific articles and studies to support its claims. It also addresses the psychological factors involved, such as health literacy and the impact of visual promotion, particularly on vulnerable populations like underage individuals. Ultimately, the report underscores the complex interplay between media exposure, psychological vulnerabilities, and the prevalence of alcohol abuse, noting the availability of such resources and solved assignments for students on platforms like Desklib.