Alcohol Abuse Project Report: Health Promotion and Public Health

This report provides a comprehensive analysis of a health promotion project focused on alcohol abuse in the UK. The introduction outlines the project's aim to address the negative health impacts of excessive alcohol consumption among teenagers and adults, highlighting issues such as domestic abuse and mental illness. The background section details the rising alcohol consumption rates in the UK, emphasizing the associated health problems and policy responses, including government taxes and strategies. The report then examines the national and local policy context, discussing existing policies and their limitations, while also introducing a proposed prevention program. It further identifies and analyzes the internal and external stakeholders involved in the project, followed by a discussion on the necessary human and other resources. The design and operation of the project are then described, alongside a critical analysis. Finally, the report concludes by summarizing the key findings and implications of the project, aiming to enhance community health and improve the well-being of individuals by reducing alcohol consumption and promoting healthier lifestyles.

Alcohol Abuse Digital Story
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Table of contents
INTRODUCTION...........................................................................................................................3
BACKGROUND.............................................................................................................................3
NATIONAL AND LOCAL POLICY CONTEXT..........................................................................4
STAKEHOLDERS..........................................................................................................................5
RESOURCES..................................................................................................................................6
DESIGN AND OPERATION OF PROJECT.................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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INTRODUCTION
The excessive consumption of alcohol results in rising in health issues such as domestic
abuse, mental illness, etc. also, it led to accidents, deaths, violence, etc. People drink alcohol for
reducing stress, enjoyment, etc. But in recent times, there is lack of awareness among teenagers
and adults regarding negative harm of alcohol on health. In UK there are many health issues
which is being faced by people (Andrade, and Andersen, 2020). The issues have negatively
impacted on mental and physical health of people. However, in order to solve issue government
has initiated various program and initiatives. The main purpose of program is to focus on health
issues faced by people and solve it. In addition to it, emphasis is to improve community health so
that their lifestyle is enhanced. In community there are various types of health issues which is
prevailing such as abuse, mental health issues, diabetes, heart disease, etc. Thus, here a project is
initiated whose aim is to prevent teenagers and adults against negative harm of drinking alcohol.
The program will bring in improvement in health of adults and reduce drinking of alcohol in
adults. Besides, it will led to enhance lifestyle of community and solve health issues.
In this report it will be described about health issue of negative harm of alcohol drinking
faced by adults and teenagers in community. Also, it will be discussed about what are national
and local policy, stakeholder, resources, etc. required to initiate project. Moreover, it will be
explained about design and operation of project and its critical analysis.
BACKGROUND
It is evaluated that in UK alcohol consumptions in increasing year by year. The teenage and
adults are using alcohol to a great extent (Groshans, Mikhailova, and Payne, 2019). Thus, it has
led to rise in several health issues such as abuse, accidents, violence, etc. However, there is also
increase in other health disease such as diabetes, chronic health disease, etc. in adults. Along
with that, adults are not aware about negative harm of alcohol due to which they are consuming
it to a great extent.
It has been analysed that UK government has imposed high taxes on alcohol. The main
purpose is to control use of alcohol within teenagers and adults. Apart from it, there are certain
policies as well which is being imposed by government in regard to tackle problem of alcohol
consumption. It is done to ensure that use of alcohol is less. In report of 2019 it has been found
that in US there occurred 88,000 deaths per year due to consumption of alcohol in adults.
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Moreover, there is change in drinking behaviour of people in UK. It is found that in UK
82% of adults drank alcohol within 12 months. In that 49% drink it more than once in week.
Besides, it is found that in UK 29.2 million adults drink alcohol in 2017 and around 10% drink
more than 4-5 days a week (Kapucu, and Avci, 2020). Also, in 2017 more men of age 45- 64
drank alcohol than women. Furthermore, it is found that since 2005 teetotalism in teenage of age
16- 24 has increased. However, in survey done in 2018 it is found that more people like to earn
more they drink alcohol. In that the percentage is almost 90%. The teenagers are also drinking
alcohol to great extent. In 2016, 23% of teenagers drank alcohol in past 4 weeks. Besides that, it
has been found that average consumption of alcohol in UK is about 9.7 litres per year. Thus,
there has been change in drinking trend in alcohol by people in UK.
Besides that, it is stated that in 2018 -19 there were total 358,000 admissions in hospital I
UK due to alcohol consumption. This was high than 6% as compared to 2017- 18. Moreover,
there were 5698 deaths in UK in 2018 (Kubravi, Shah, and Jan, 2018). The men and women
between age 55- 64 were having high proportion of drinking alcohol within a week. In 2017 56%
of men and 64% of women said they had drunk alcohol last year. It has been a cause of great
concern and health issue as in entire community adults are facing health issues related to alcohol
consumption.
So, this project will tackle the health issue of high rise in alcohol consumption in teenage
and adults. Furthermore, project will create awareness in adults about negative harm of alcohol
drinking. It will also focus on what are ways by which drinking can be reduced. Alongside,
program will help in enhancing lifestyle of community and improving well being of individual.
Thus, people can practice health care services which will help in reducing consumption of
alcohol and enhancing their living standard (LeBlanc, 2017).
NATIONAL AND LOCAL POLICY CONTEXT
It is important to form and develop a health policy in order to solve issue occurring in
community. The UK government can only solve this issue by forming a policy. Hence, there are
certain health policies which has been implemented in UK but they are not sufficient in
overcoming health issue. Here, it has been found that in NSW people under the age of 18 are not
allowed to buy alcohol unless they are accompanied by guardian. There are some places where,
alcohol cannot be consumed. European alcohol action plan had been developed or launched with
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the main aim of preventing teenagers and adults against negative impacts of harm of excessive
consumption of alcohol (Prasada, Putrama, and Pradnyana, 2018).
Other than this, as per the national policy developed by WHO, person who is already
drunk is not allowed to sell alcohol and it is illegal. If someone is found by doing such illegal
things then strict actions are being taken against them. It is also important to label and contain
information that how many standard drinks it contains. Apart from it, some other policy was also
introduced by UK government in regard with alcohol consumption. In that in 2012 alcohol
strategy was set out in which plan was developed. The main purpose was to encourage change in
drinking behaviour and reduce harm to excessive drinking causes to adults as well as
community. This enabled in focusing on what are ways by which alcohol consumption can be
reduced among people. Another policy is government alcohol strategy in which aim is to reduce
consumption of alcohol within children and to support families. This strategy is being formed on
basis of recommendation by WHO. It focuses on teenage who are consuming alcohol and not
aware about negative harm of it. Thus, UK government want to help those children by
supporting their families as well (Schmoelz, 2018).
But on other hand, it is critiqued that the national and local policy was not effectively
focused on reducing alcohol consumption. It did not emphasise on local community bur rather
than on individual behaviour of people and industries. Hence, there was no great change in
people behaviour as the proportion of alcohol consumption was high. Apart from it, no proper
planning was done for project due to which it was not effective. The goals were not set which
enabled in measuring outcomes of policy. In addition to it, no stakeholder was being involved in
initiating this plan or creating awareness. It led to ineffective management of strategy and tasks
which were done in it.
Thus, due to these weakness of policy this project of prevention program is to be initiated to
prevent adult and teenage to reduce alcohol consumption. The project will help in creating
awareness in people about what are negative harms of drinking alcohol, how it can be prevented,
etc. It will also be useful in setting of specific goals and involving health agencies to participate
in it as well (Andrade, and Andersen, 2020).
STAKEHOLDERS
In every project there is required several stakeholders so that it can be implemented in effective
way. The stakeholder needs are identified and on basis of that changes are made into project.
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However, stakeholder play an important part as entire project success is dependent on them. If
there is any change in their need then project is not executed properly. Besides, stakeholder
analysis is done to find out who are internal and external stakeholder. The analysis also helps in
determining interest and impact of them on project. In similar way, in alcohol based program as
well there are many stakeholders needed in it (LeBlanc, 2017). Apart from it, there is
requirement of several resources as well which is needed to execute program. Without resources
it is difficult to execute program in UK. Thus, resources must be identified in proper way so that
accordingly it can be allocated. Stakeholders will help too add the value within the whole
programme and they will create a outcome make the programme successful. Internal stakeholder
of Within the awareness programme will conclude the staff members and volunteers who will
work in creating awareness among the people related to the health problems they are facing
because of alcohol consumption, private sector organisations will also take participation their
work will be 2 find and help the initiative of the government to promote and give finds so they
can also give their support. man internal stakeholders will be public healthcare agencies who will
be involved and there will be huge contribution of those agencies because they will play lead role
to create awareness among the people and make them understand why they should not consume
alcohol and what are the negative impact of consuming the encon. They will also make people
understand what are the negative impact of consuming the alcohol and how many people are
dying due to consumption of the alcohol both children as an adult. the external stakeholders will
include the government who will launch the programme but they will not participate they will
only fund provider another will work. government agencies will give their support in this but not
directly the government they will only work 2 provide funds to those agencies and promoting the
whole programme. general public will be also external stakeholder who will help too give their
donation and making the governmental initiative more effective so awareness among the
teenagers and adults can be spread and people can be aware about the negative impact of
consuming alcohol and disease they can get if they continuously consuming the alcohol. enabled
in focusing on what are ways by which alcohol consumption can be reduced among people.
Another policy is government alcohol strategy in which aim is to reduce consumption of alcohol
within children and to support families. This strategy is being formed on basis of
recommendation by WHO. It focuses on teenage who are consuming alcohol and not aware
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about negative harm of it. Thus, UK government want to help those children by supporting their
families.
RESOURCES
To make the alcohol based promotional initiative programmed successful. it will be necessary for
the project manager to have some stakeholders and resources that can be helpful to promote the
alcohol prevention and prevent the consumption of alcohol within teenagers and adults due to the
negative harm. here are some of the resources that will be needed to promote the initiative and
create awareness among the people-
Human resources
Human resources are top Resources that will be helpful make the programme successful. it can
be also considered at the stakeholders of the whole programme who will give their support and
work to make the programme successful. The list of stakeholder an human resource will
conclude volunteers, institutions who work for the public health, and people who want to make
people aware about negative impact of the alcohol consumption. Stop and people will be the
main resources who will work on the ground and they will Randy initiative to make the people
aware about understanding about society about the negative impact of alcohol consumption and
how it is affecting their health so they can spread a good message in this society and people can
understand why they should not consume the alcohol and this issue within the United Kingdom
can also be solved. all the volunteers and staff will work to promote the awareness among people
and this shows that how effective they are within the programme and what are their roles in all
over the programme. The analysis also helps in determining interest and impact of them on
project. In similar way, in alcohol based program as well there are many stakeholders needed in
it (LeBlanc, 2017). Apart from it, there is requirement of several resources as well which is
needed to execute program. Without resources it is difficult to execute program in UK.
Technical resources
Technical resources are also needed to promote the alcohol consumption prohibited programme.
Social media is one of the effective tools that can be used by the top superiors of the programme
so they can reached more and more people and awareness can be created. Most of Children and
adults are not aware off negative and harmful impact of alcohol consumption and social media
can help to aware people. there are many technical resources that can also be used to run the
campaign and programmer so people can be aware more. Through the digital media the
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programme can also be goes live because it is already owned by the government and this news
channel can promote more Anne make aware people about the negative impact of consuming
alcohols and how it is impacting the children and adults and what are this is their facing due to
the consumption of alcohol. this will help becausr digital media has more reach as compared to
any of the media tools. Every person have TV in their home so they can watch the programme an
initiative of the programme and understand why they should not consume and support will also
get to the people.
Financial resources
Financial resources are one of the most important things And two organize the project
financial resources will be needed. to fulfil the requirement of financial funds government will
contribute in the whole project mostly and funds will be also collected from the organizations
who are working for the public health issues. there will be also site where people can donate
themselves so it will also help to create a big amount to help people. Financial funds will help to
deliver the outcome of the project which is 2 make people aware and impact of alcohol
consumption on their health. In community there are various types of health issues which is
prevailing such as abuse, mental health issues, diabetes, heart disease, etc. Thus, here a project is
initiated whose aim is to prevent teenagers and adults against negative harm of drinking alcohol.
The program will bring in improvement in health of adults and reduce drinking of alcohol in
adults. Besides, it will led to enhance lifestyle of community and solve health issues. budgeting
and financial will be done by the finance manager of whole event and that will be from the
government side and all funds will be regulated by them and all the funding will be controlled by
them so there will more infective the initiative will be.
DESIGN AND OPERATION OF PROJECT
The whole programme will be both online and offline where people will be aware about
the issues of consuming alcohol and how it is affecting there life. People in UK even including
the teenagers are drinking alcohol that is impacting their health an in just a small ish they are
facing various issues like stress, anxiety, liver problems and many more. on the other side adults
are also suffering from similar issues due to over consuming the alcohol. the programme will be
based on creating awareness among the people and society to prevent use of alcohol and making
them understand what are the negative impact of consuming alcohol regularly.
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And whole programme goes live then many people connected with the programme and they were
aware of many problems they can face from the consuming the alcohol. In the offline programme
there were teenagers who were also presented so most of the teenagers also understand that why
they should not consume the alcohol and what are the negative impact similarly adult who are
facing the issue of consuming the alcohol were also present and they also take lesson and
understand. On the other side this campaign also go live so people from hold UK able to get the
initiative that helped to reduce the use of alcohol an people try to understand that why they
should not consume alcohol.
The programme will be run both offline and online so people from all over the UK will able to
watch the programme an they will be a part of this initiative. social media and digital media will
increase the reach of whole programme so more and more people will attach with it and stop will
also give their best to bring awareness by the marches.
The all benefits of the whole programme will go to the general public becausr this programme is
too create a menace among the people so the parents and families will get support to make their
child an their family member to understand why they should not consume alcohol and what are
the issues they can face if they are continuously consuming a alcohol. If they will be aware then
they can think about their family and leave consuming the alcohol and they can live healthy life.
General public will be more benefited from the programme becausr people will start quitting the
alcohol after knowing negative impact and people who are facing the health issue because of
alcohol conception can live a better life an healthy life. The life expectancy and health of the
United Kingdom people can be improved cause it is one of the most important issue that
government is facing and they want to overcome from this issue. with the help of this
programme they can easily control the people and teenager to consuming the alcohol and they
can be more healthy and better in their lives. parents and family will be also get support through
this programme because they were able to control the alcohol consumption habits and people
who are happy to love drinking the alcohol will able to control their habits and they will be more
healthy and overcome from the issues get into health will be controlled. this project will tackle
the health issue of high rise in alcohol consumption in teenage and adults. Furthermore, project
will create awareness in adults about negative harm of alcohol drinking. It will also focus on
what are ways by which drinking can be reduced. Alongside, program will help in enhancing
lifestyle of community and improving well being of individual.
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CONCLUSION
As per the report has been covered the gnu initiative programme by the government to solve the
society problem in United Kingdom which is to consume alcohol by the teenagers and adults. to
control the consumption of alcohol within teenagers are idols government has been come up with
a programme that is capable of controlling the habit and make people more healthier. this report
has been Provider overview of the project about what project will aim and what are the
objectives Of the whole health programme. It has been discussed about the health issues faced by
the United Kingdom people and also provided recommendation for overcoming the issu. this
report has been briefly provided the Statistiques about the health issues faced by the people by
consuming the alcohol and provided the local health profile. This report has been describe an
visually shows the national and local policies that have enable the project to happen. Also
explain the policy how it will work and what are the benefits of those policies too bring
awareness among the people and control the consumption of alcohol. It has been discussed the
stakeholders of group private organisations and public health agencies who participate in the
whole programme. this report has been also included the resources that will be needed to launch
whole programme that covered time money and staff so the programme can be successful. in the
end of this report has been describe how the project was designed and how it works what
happened in the project and how do it benefits.
The whole programme has to deliver a good outcome that helps to reduce the use of alcohol
within the teenagers and adults and government was able to control the consumption of alcohol
within the adult and children.
people connected with the programme and they were aware of many problems they can face
from the consuming the alcohol. In the offline programme there were teenagers who were also
presented so most of the teenagers also understand that why they should not consume the alcohol
and what are the negative impact similarly adult who are facing the issue of consuming the
alcohol were also present and they also take lesson and understand. support to make their child
an their family member to understand why they should not consume alcohol and what are the
issues they can face if they are continuously consuming a alcohol. If they will be aware then they
can think about their family and leave consuming the alcohol and they can live healthy life.
General public will be more benefited from the programme becausr people will start quitting the
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alcohol after knowing negative impact and people who are facing the health issue because of
alcohol conception can live a better life an healthy life.
REFERENCES
Books and journals
Andrade, S.B. and Andersen, D., 2020. Digital story grammar: a quantitative methodology for
narrative analysis. International Journal of Social Research Methodology, 23(4), pp.405-
421.
Groshans, G., Mikhailova, E.. and Payne, K., 2019. Digital story map learning for STEM
disciplines. Education Sciences, 9(2), p.75.
Kapucu, M.S. and Avci, Z.Y., 2020. The Digital Story of Science: Experiences of Pre-Service
Science Teachers. Journal of Education in Science Environment and Health, 6(2), pp.148-
168.
Kubravi, S.U., Shah, S.O. and Jan, K., 2018. Digital Story Telling: The Impact on Student
Academic Achievement, Critical Thinking and Learning Motivation. International Journal
of Research in Engineering, Science and Management, 1(12), pp.787-791.
LeBlanc, R.G., 2017. Digital story telling in social justice nursing education. Public Health
Nursing, 34(4), pp.395-400.
Prasada, I.M.Y., Putrama, I.M. and Pradnyana, G.A., 2018. Pengembangan Digital Story Book
†œSatua Bali†Berbasis Mobile. SINTECH (Science and Information Technology)
Journal, 1(1), pp.51-60.
Schmoelz, A., 2018. Enabling co-creativity through digital storytelling in education. Thinking
Skills and Creativity, 28, pp.1-13.
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