Media Package: Strategies for Communicating Alcohol's Emotional Impact

This assignment outlines a comprehensive media strategy to disseminate information about the emotional impact of alcohol consumption, particularly targeting the youth demographic. The approach involves creating a media package that utilizes various channels, including local newspapers, social media platforms (Facebook, Instagram, Twitter, and YouTube), and online versions of the newspaper. The strategy emphasizes the importance of conveying both the positive and negative aspects of alcohol's emotional effects, incorporating elements such as real-life incidents like drunk driving, and presenting information in an accessible manner through cartoons and photographs. The media package aims to raise awareness, promote responsible alcohol consumption, and encourage control while drinking. The assignment also highlights the importance of contacting relevant organizations and media outlets to broaden the reach and impact of the story. Furthermore, the strategy includes the use of hashtags and blogs to engage a wider audience and encourage discussions about alcohol consumption.

Strategy Statement
Research has been accordingly made in terms of highlighting the positive and negative
aspects of emotions as a result of alcohol. Such an aspect has been taken into account in order
to imply the both the benefits and disadvantages related to various kinds of alcohol as far as
its emotional aspect is concerned. The youth population has been taken into account in this
regard along with the different emotional aspects of men and women in order to imply the
impact various kinds of alcohol can have taking account of the factor related to gender. In
order to widen the scope and opportunity of the releasing of the story in the media, liaison
with with various kinds of news agencies and media houses are being undertaken for the
promotion of the story. It would involve the contacting of the concerned journalists and
reporters directly by procuring their contact details at the earliest. Organizations related to the
prevention of the consumption of alcohol are also being contacted so that they can share their
views and opinions about alcohol consumption accordingly for the purpose of the publishing
the relevant content by incorporating in the story. As a result, their contact details would be
obtained accordingly. It would help in the addressing of issues related to the consumption of
alcohol in a proper and appropriate manner.
A local newspaper would be quite helpful in the release of the media package as it would
play an important role in the spreading of awareness in the locality concerned relating to the
positive and negative effects of alcohol. It would also play an important role in the
conducting of campaigns related to the curtailment of the consumption of alcohol thereby
implying that people must be in control while drinking alcohol. The local newspaper would
play an important role in highlighting the positive and negative aspects of emotions as a
result of alcohol. Additionally, incidents related to drunk driving would also be incorporated
in the story in order to highlight the detrimental effects of alcohol in an effective and efficient
manner (Arria et al., 2016). The local newspaper has to be distributed into the locality in an
extensive manner at an extremely nominal price so that it increases subscribers in a short
span of time. As a result, the story and related stories would be read by a huge number of
people. Along with the content, images in the form of cartoons may also be presented in the
desired manner so as to complement upon the content in a proper and appropriate manner.
Images in the form of photographs can also be used in order to imply the pictorial depiction
of the incident related to drunk driving in an effective and efficient manner. An unbiased
approach would be undertaken in order to publish the story so that there are no issues thereby
leading to various kinds of prejudicial aspects.
Apart from the local newspaper, social media would also play and important role in the
reporting of the story thereby spreading a huge awareness amongst users of various
networking sites such as Facebook and Instagram. Additionally, Twitter will also be used by
a hashtag #ALCOHOL. Additionally, You Tube would also have an important role to play
with regard to presenting of videos relating to the awareness related to the consumption of
alcohol thereby presenting the positive and negative aspects. As the target population of the
story comprises mainly of youth, the aspect of alcohol consumption pertaining to positive and
negative effects would be spread through social media in a comprehensive manner since most

users of social media comprise mainly of youth (Blakeman, 2018). As a result, it would be
vital to spread the main aspect of the story through social media in a timely manner thereby
implying a comprehensive approach. Online version of the local newspaper as aforesaid can
also be handy for those who prefer soft copies of news articles. Furthermore, blogs in the
internet can also play an essential role in the creating of an impact related to the theme of the
story. It would help more and more bloggers to make stories by presenting their creative ideas
in the related aspects as far as alcohol consumption is concerned (Tuten and Solomon, 2017).
It is implied that by undertaking of the strategies as aforesaid, a comprehensive solution
would be provided thereby addressing the issues related to alcohol consumption in the
desired manner. It would also help in the implication related to the amount of alcohol to be
consumed in a controlled manner.

Reference List
Arria, A.M., Caldeira, K.M., Bugbee, B.A., Vincent, K.B. and O'grady, K.E., 2016. Energy
drink use patterns among young adults: Associations with drunk driving. Alcoholism: clinical
and experimental research, 40(11), pp.2456-2466.
Blakeman, R., 2018. Integrated marketing communication: creative strategy from idea to
implementation. 4th ed. Maryland, USA: Rowman & Littlefield.
Tuten, T.L. and Solomon, M.R., 2017. Social media marketing. 3rd ed. California, USA:
Sage.