Strategies for Reducing Alcohol Consumption in College Students

This analysis examines strategies aimed at reducing alcohol consumption among college students, highlighting the translation of behavioral interventions onto mHealth platforms as discussed by Bock et al. (2015). The study underscores the importance of brief interventions tailored to the unique context of college life, leveraging text messaging for wider reach and engagement. Additionally, it explores advocacy strategies in public health policy to support these interventions, referencing Keck & Sikkink's framework on advocacy networks. The goal is to identify effective methods that can be implemented within university settings to promote healthier behaviors among students.

Running head: INNOVATIVE LEADERSHIP, TEAMWORK, AND ADVOCACY
INNOVATIVE LEADERSHIP, TEAMWORK, AND ADVOCACY
Name of the Student
Name of the University
Author Note

2INNOVATIVE LEADERSHIP, TEAMWORK, AND ADVOCACY
Table of Contents
Part A...............................................................................................................................................3
1. Difference between Leadership and Management......................................................................3
2. Situation-Behavior-Impact-Request and feedback model...........................................................3
3. Dysfunctions of communication..................................................................................................5
4. Importance of Public health advocacy.........................................................................................6
5. Difference between lobbying and advocacy................................................................................7
6. Evaluation of an advocacy strategy.............................................................................................8
Part B...............................................................................................................................................9
7. Initial steps of the project............................................................................................................9
8. Key elements of action plan......................................................................................................10
9. Strategies implementation.........................................................................................................10
10. Probable Challenges................................................................................................................11
References......................................................................................................................................13

3INNOVATIVE LEADERSHIP, TEAMWORK, AND ADVOCACY
Part A
1. Difference between Leadership and Management
Leaders are such personalities whom people love to follow and their visions are so strong that
can attract people whereas Managers have the people or employees who work for them for the
development of the organization. Employees have to maintain the order given by the managers.
This is the basic difference between the leaders and managers [1].
Leaders have set their visions and imposing the belief and honesty for the people to
develop their state of mind. Their inspirational feature and challenging ability in the adverse
situation help them to make some out of the box deliverance. They have effective
communication skill to encounter any situation to manage and handle the situation.
On the other hand, Managers have to execute their vision through their employees for the
sustainable condition for the organization [2]. Managers have the quality to direct any situation
and they are responsible for the better quality and service of the organization to maintain their
existing customers.
2. Situation-Behavior-Impact-Request and feedback model
The situation described the behavior of the observer and also analyses the observer point
of view to describe the situation. The situation may be very relevant or may be controversial but
the point of view of the situation is important for that case. Behavior observation is the kind of
physical observation that imposed over the people for the development of their behavior. This
will share the point of the person for the behavioral impact over the other people. Surrounding

4INNOVATIVE LEADERSHIP, TEAMWORK, AND ADVOCACY
people are the main concern about the impact issue. The impact of the person always justifies
their surrounding thus by implementing the Situation-Behavior-Impact-Request feedback model
person behavioral point of view can be judged.
There are two feedback models that can be imposed over the situation where people behavior is
always providing certain thoughts and ideas for the behavioral and physical change [3]. This
model impacted over the pleased response from the respondent.
Figure 1: Feedback Models
(Source: Created by Author)
Redirecting feedback model, on the other hand, imposed some unjustified reason for the
acceptance fact and at the end of the discussion; the person is not satisfied from the consequence.

5INNOVATIVE LEADERSHIP, TEAMWORK, AND ADVOCACY
From Phoneme to Word or Meaning
This is impacted by the disappointment counter situation that analyses the not to re-engage with
the organization.
3. Dysfunctions of communication
Organizational silence is the huge problem for the progression of the organization. Most
of the times managers are taking decisions and employees have to follow the instruction, if there
are certain irrelevant strategies or allocation may take from the managerial part employees are
providing compliment on that but after the manager has gone for own work, they are in a
roundabout in a whisper. This is an absconding situation for the organization ethics as apparent
thoughts of the employees are not getting out at the ultimate time when it needed. There are
some more innovative ideas or decisions can be taken if employees are contravening their silence
and state their own vision about the idea. There are some pragmatic data demonstrating that
employees frequently feel duty-bound to stay silent in the countenance of apprehension or
problem and that generate difficulty for the organization as well.
Semantic problem is a kind of linguistic processing that related the concern matter of
spoken expression and understands the sense of the amalgamation of language sound. This is a
process of understating that extracted the word from phoneme.

6INNOVATIVE LEADERSHIP, TEAMWORK, AND ADVOCACY
Figure 2: Semantic problem
(Source: Created by Author)
The typical way of unfolding language determining in psychology notes makes it appear
that human verbal communication is not much diverse. The note means each word is connected
to a non-linguistic prototype of connotation.
4. Importance of Public health advocacy
Public advocacy is the most important feature for the health professions as the advocate is
like family members who can write down all the difficulties of the family member to provide the
better solution for his health. Heath care and resource factor are the concern issue over the matter
thus focus on the recovering issue and understanding over the person's illness is the prime
notification of the public health advocate. Here the public health advocate is used in the bigger
terms as the health promotions and good health cause are related to that term. The significance of
data is to public discussed, what people observe, hear, and understand is frequently drives
fervent promise to alter the public’s health [4].
Public health agencies are liable for certain responsibilities and service. There are some
workplace hazards, protection from the water or food, shelter and preventing care all these are
the submerge role of these organizations. These sectors have taken some three-pronged approach
for the development of the better workplace and inner surroundings. Personal prevention or the
pre-assume health services are the primary liabilities from their side so the general public issue
and the role of critical intervention they have taken the initiation for doing that service.

7INNOVATIVE LEADERSHIP, TEAMWORK, AND ADVOCACY
5. Difference between lobbying and advocacy
Advocacy is always highlighted the factual argumentation of cause and idea that imposed
over the minority rights or may be on the environment protection act of that may cause the issue
that affects people every now and then all these are the general perspective of advocacy. On the
other hand, lobbying is defined as the attempt to influence the political or public issues that
hosted for the circulation of the general government of political representatives [5]. Generally,
there are two types of lobbying like direct lobbying and Grassroots lobbying and both these are
imposed on the legislation and public demonstrations.
Figure 3: Lobbying

8INNOVATIVE LEADERSHIP, TEAMWORK, AND ADVOCACY
(Source: Created by Author)
Direct lobbying emphasizes on the legislative bodies and other government communication,
however, Grassroots lobbying is imposed over the public support and nonprofit organization.
Thus, this is the basic difference between these two systems.
6. Evaluation of an advocacy strategy
Advocate strategy is implemented over the different policies and actions for the positive
change in knowledge and experience. Advocates are directly working with the families and
communities thus their approach and strategy is the concern factor for the monitoring and
evaluation [6]. The evaluation concerns the policy and practices, impact and benefits of the
children and theory of changed atmosphere and the strategic implementation of the process.
There are certain concern reasons behind the issue.
The reason of evaluative advocacy is the performance management of the people as their
health problem and the apparent out structure of the physical outlook is the concerning factor of
evaluation.
The next reason is the learning process that accumulated through the health advocacy.
There are certain things that need to understand for the evaluation of monitoring advocacy.
The third reason is the accountability that encompasses in the advocacy procedure needs
to be strong that analyzes the proper planning and measure over the policy changes and programs
in the process of progression [7].

9INNOVATIVE LEADERSHIP, TEAMWORK, AND ADVOCACY
Part B
7. Initial steps of the project
Limitations in alcohol are the most necessary thing that should be implemented in the
sports program so that youths are not influenced by these kinds of advertisements. Most of the
minors are accumulating knowledge from these kinds of advertisements and they implemented in
their outer world by getting addicted to this [8]. A mounting body of systematic investigation
links experience to alcohol promotion with juvenile drinking and that is the reason behind the
project. There are certain steps that need to follow the progression of that project.
 Government policy and legislation must be implemented so that controlling manner of
the advertisements can be sustained. The incorporation of these laws will stay away from
the alcohols ads from the sports program.
 Alcohol agencies have to revise their policy so that alcohols ads are not influenced by
the youth people. There needs to be some conditional approach that must be
implemented over the programs so that companies have not promoted their ads over
there.
 The next embark planning will be imposing is the statutory warning after every
advertisement in any program. The warning should include the extreme images of
patients so that people can afraid to have this [9].
 Next, the sports teams have to choose their promotional partners and sponsors in a right
manner. There are some football teams who get sponsorship from the beer or whiskey

10INNOVATIVE LEADERSHIP, TEAMWORK, AND ADVOCACY
companies thus their logo or emblem is on the short of the team players that also need to
revise for the sake of non-compulsion from alcohol.
8. Key elements of action plan
Eliminating alcohol promotion from public transportation is necessary to look after youth
generation from exposure to these ads. The purpose of bans on alcohol promotion on civic
transportation is to defend the health and security of the community, particularly youth. They are
the most addicting victims of that facet and that generate the real problem from the society.
There are certain activities related plans can be introduced by the agencies or the government to
implement the proper mannerism in the society. Restriction on the advertisement sale is one of
the action plans that need to impose on that occasion [10]. In the given case study, the company
McCusker Centre for Action on Alcohol and Youth has taken the initiation to identify those key
elements of the action plan. The revised government policy, adverse implementation of alcohol,
promotional restrictions in public transports all these are the probable action taken a plan that
imposed over the situation for the better consequences. The nation's alcohol-related problem will
solve if these actions plans are considered to be implemented.
9. Strategies implementation
Phase out the alcohol sponsorship from the sport is one of the major decisions that have
been taken for the sake of people but peoples have to responsible enough to push back the
addiction of alcohol.
Strategies for "implementation of huge tax for promoting alcohol in between sports
program" may also curtail some of the advertisement as well. For the huge money, the company

11INNOVATIVE LEADERSHIP, TEAMWORK, AND ADVOCACY
has to deliver to the broadcasting company may not pushing them to promote their ad over there.
The strongest promotion policies are those that clearly and exclusively exclude alcohol
promotion in every occasion [11]. So the taxes are should be imposed for pulling this out from
the mind of youths. Television is such a medium that youth people are loved to follow, and in
case of sports they are engaging themselves in the variety of sports [12]. So if these promotions
are not coming up, people will not know about the products and that will create less
addictiveness in alcohol.
“Promotion of good soft drinks and explaining their nutritional value” is another strategy
that needs to be taken so that people and youth people may change their choice by considering
their value of their life. This process also effects in the business of alcohol, as their promotional
process is not going as the desired way the new youths are not get associated with the fact. For
an instance, Titan requires the outworker to refuse promotion of alcoholic drink products on
Authority vehicles [13]. Though no verbal communication is present as to fines or
accomplishment if Titan does not decline alcohol promotion but still, they are doing this for the
sake of youth people in the country.
"Sports players will state their view about alcohol in national television" this strategy also
reflects the entire generation as players are the idol for young generations. If players are taking
the initiative to proclaim the matter in front of television then they also not promote any alcohol
brands as well as that creates a problem for the alcohol companies to sustain their business and
relate their business with sports programs.

12INNOVATIVE LEADERSHIP, TEAMWORK, AND ADVOCACY
10. Probable Challenges
If those strategies are taking place in the imposed scenario then there are certain
challenges that organizations have to face to process the operation. The basic problem that came
across this case is the economic excuses from the broadcasting management and industry sites.
The most revenues have been generated by those alcohol companies thus their involvements in
the sports programs are immense in terms of engaging money and service [14]. On the other
hand, several sports teams have sponsored by alcohol companies and as they are the prime
sponsor for the teams, team management has to make a good understanding with them. This is
another challenge the McCusker Centre for Action on Alcohol and Youth has to face. There are
certain board policies that need to be revised if the sports team wants to reject the prime sponsor
of their team and that will be a challenging situation for the company. Another challenge like
government intervention is the classic move over the section as government revenue structure is
also dependent on the operating revenue gathered from the alcohol companies as they are
providing most of the taxes in government firm so that will change their expected income as well
[15]. Economic justifications are not allowed from the advertisement board for these alcohol
products thus their increase business growth has justified and the company has flourished with
money. In the acceptable form of all these situations, McCusker Centre for Action on Alcohol
and Youth has taken the challenge for the betterment of the society and nation. As their prime
modification is on the sports programs so they are taking initiation over the restriction of alcohol
in sports events [16]. But all these challenges and limitations are also there to overcome because
the majority of the money, service, and facility are provided by these alcohol companies and for
these reasons, people are getting addicted to that.

13INNOVATIVE LEADERSHIP, TEAMWORK, AND ADVOCACY
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