Creative and Innovative Management: A Report on Aldar Properties

This report analyzes the creative and innovative management practices of Aldar Properties, a leading real estate company. It begins by evaluating the company's current processes, including the innovation lab, and explains how to lead employees in embracing change. The report assesses the influence of vision and mission on innovation, utilizing analytical tools like brainstorming and SIS to identify creative ideas. It also examines the risks and benefits of these ideas, and recommends change models like Lewin's model for implementation. Furthermore, the report focuses on influencing stakeholders by presenting a rationale for the benefits of creative management, communicating ideas effectively, and establishing goals. It concludes by assessing and planning strategies to overcome barriers to implementation, ensuring innovative change is achieved. This report highlights Aldar Properties' commitment to sustainability, technological advancements, and overall business growth. Students can find more resources, past papers, and solved assignments on Desklib.

Running head: Creative and Innovative Management 1
Creative and Innovative Management
Aldar Properties

Creative and Innovative Management 2
Contents
Introduction...................................................................................................................... 2
Task 1 Understand the importance of creative and innovative management in
organizations....................................................................................................................3
1.1. Evaluate current creative and innovative management processes in an
organisation.................................................................................................................. 3
1.2. Explain how to lead others to positively embrace innovation and change...........3
Task 2 Be able to support creative and innovative management processes for an
organization......................................................................................................................5
2.1. Assess the influence of vision and mission on generation of creative and
innovative management processes in an organisation.................................................5
2.2. Use analytical tools to identify potential creative and innovative management
ideas............................................................................................................................. 5
2.3. Assess risks and benefits of creative and innovative management ideas...........6
2.4. Use change models to support the implementation of creative and innovative
management ideas.......................................................................................................6
Task 3 Be able to influence others to effect change in an organization...........................8
3.1. Produce an appropriate rationale to persuade stakeholders of an organisation of
the benefits of a creative and innovative management idea.........................................8
3.2. Communicate a creative and innovative management idea to stakeholders of an
organisation.................................................................................................................. 8
3.3. Establish key goals and priorities for implementation of a creative and
innovative management idea using feedback from stakeholders.................................9
Task 4 Be able to plan to overcome barriers to implementation of creative and
innovative management ideas in an organization..........................................................10

Creative and Innovative Management 3
4.1. Assess the barriers to the implementation of a creative and innovative
management idea in an organisation..........................................................................10
4.2. Plan a strategy to overcome identified barriers to the implementation of a
creative and innovative management idea in an organisation....................................10
4.3. Explain how a strategy plan for overcoming barriers will ensure innovative
change is achieved.....................................................................................................11
4.4. Communicate a strategy plan for overcoming barriers to relevant stakeholders
in an organisation....................................................................................................... 11
References................................................................................................................. 13

Creative and Innovative Management 4
Introduction
Creativity and innovation are the key factors to the success of the organisations as with the
advancement of the technologies and the adoption of the innovative ideas help the companies
to attain global expansion, extended customer base and upsurge revenues. The implementation
of creative and innovative business practices leads to generation of competitive benefits and
enhanced organisational productivity (Liu, ET AL., 2016). Aldar Properties is one of the most
recognized companies in the innovation and creativity aspect as it has taken several steps to
build a strong innovation and creativity network in the organisation. the company was
established in the year 2001 and is the biggest real estate organisation of Abu Dhabi which
deals in investment, management and development services. the company is governed by the
Abu Dhabi institutions. There are several innovative and creative practices of the company that
has lead to rapid developments in the real estate industry of Abu Dhabi. The most significant
innovation is the innovation lab established by the company (Aldar, 2017). The company is
planning to achieve sustainable developments in the real estate sector which are completely
free of the emissions of GHG and achieving sustainable development and operations at Aldar
Properties (Rapoport, 2014). The paper will present several aspects of implementation of
creativity and innovation in context with the chosen organisation.

Creative and Innovative Management 5
Task 1 Understand the importance of creative and innovative
management in organizations
1.1. Evaluate current creative and innovative management processes in
an organisation
Aldar Properties is the largest and the most renowned real estate development, investment and
management organisation. Creativity and innovation are the key aspects of the huge success
and growth of the company (Harrington and Voehl, 2016). Evaluating the current creative and
management processes in Aldar, it has been identified that the company has established an
innovation lab with utmost creativity and innovation processes at Yas Island’s ‘The District’. The
lab is one of the most pioneering and creative step of Aldar for achieving increased level of
innovations in the business processes and practices (Aldar, 2017). There are various
technological and creative innovations that would be taking place in the alb such as the areas
comprises of sustainability, nutrition, science, health, digital media, fashion, technology,
entertainment and innovation to name a few. The Innovation Lab of Aldar offers dynamic and
fun environment for discovering technology, building knowledge, information sharing and
creativity. The lab or the programmes at the lab includes Entrepreneurship Academy, Recycling
Robotics, 360 VR (Virtual Reality), La discipline du rectangle, Genesis, Murals and The Game.
Alal these are the key programs or activities which take place at the lab and enhance the level
of creativity and innovation in the business practices of the company (Aldar, 2017).
1.2. Explain how to lead others to positively embrace innovation and
change
To lead others to positively embrace innovation and change, it is essential that the CEO and the
key managerial authorities of Aldar must emphasize that the employees have successfully
adapt the changes. It must be ensured that there is current and up-to-date information in
respect with any kind of change as well as must decrease or eliminate the risk associated with
those changes so that all people can be a part of the creativity and innovation processes. To
embrace innovation, it is also required to incorporate and implement creativity and innovation in
all the departments of the company as well as there must be hiring of professionals to adopt
innovative practices in the most efficient manner. Another aspect could be offering the
employees or other individuals with basic training related to the adoption of the technological

Creative and Innovative Management 6
and innovation related modifications so that the trained individuals can act as self-sustaining
creativity and innovation practices and processes and help Aldar to remain active in embracing
innovation and creativity (Jensen and Van der Voordt, 2016).

Creative and Innovative Management 7
Task 2 Be able to support creative and innovative management
processes for an organization
2.1. Assess the influence of vision and mission on generation of creative
and innovative management processes in an organisation
There is a key role of the mission and vision of the company in enabling creativity and
innovation in the management processes. It is essential for Aldar to have a clear set of mission
and vision emphasising on the adoption of creative and innovative business practices. There
must be integration of the aspects of creativity and innovation in the vision and mission
statements of Aldar so that there can be effective communication to the organisational
employees and other members about the creativity and innovation related objective and long-
term goals of Aldar. The vision statement and the mission statement of the company must help
managers in building up of positive and improved associations with the organisational
employees so that it can result in enhanced productivity and efficiency (Delmas and Pekovic,
2016). There is a need that the organisational mangers at Aldar must communicate their
mission as well as vision for developing a sense of arousing the key objectives and aims of
Aldar among the workforce. It is essential that the employees understand that what is the key
reason behind the change practices in the organisation and there must be monitoring of the
mission and the vision statements so that it can be analysed whether the strategise are
formulated in accordance with them or not (Brown, 2015).
2.2. Use analytical tools to identify potential creative and innovative
management ideas
For identifying potential innovative and creative ideas and to evaluate whether the business
organisation is on the correct path or not in context with the implementation of the innovative
and creative business practices, there can be used few tools by the managers. There is an
essential need of these tools because of the reason that they help in analysing the various loop
holes in the organisational strategies and thus taking appropriate measures to overcome those
weaknesses and loopholes and to remaining competitive as well as innovative. There can be
taken use of analytical tools such as brainstorming and SIS i.e. Systematic Inventive Thinking
(Lindberg, 2014). Adoption of these analytical tools will help Aldar Properties in generating
innovative and creative management ideas which will help the organisation to achieve growth

Creative and Innovative Management 8
and also increased employee engagement. There can also be taken use of tools for analysing
the financial position of the organisation so that it can be determined what amount of
investments must be done in the research and development department for achieving increased
level of creativity and innovation (Amit and Zott, 2012).
2.3. Assess risks and benefits of creative and innovative management
ideas
In the process of incorporating increased level of innovation and creativity in the organisation
and the business processes, there are certain risks and benefits which are associated with this
process. In context with innovation and creativity at Aldar Properties, the risks which can be
analysed comprises of the resistance from the existing employees as the creativity and
innovation has number of changes associated with it and it may not be comfortable for all the
employees and thus as a result there can take place resistance from their side which could be a
risk for the company required to me manage. Aldar Properties could also take use of various
risk assessment tools for assessing the risks such as what-if analysis, checklist and HAZOP
method i.e. Hazard and operability study. To assess the benefits associated with the creativity
and innovation in the company, there must be developed a ratio of risks and benefits of the
practices to be implemented in the company. The benefits could be increased competitive
advantages, sustainable operations, communal support, increased customer base, etc. (Fusco
Girard, 2013).
2.4. Use change models to support the implementation of creative and
innovative management ideas
For supporting the implementation of the innovative and creative management ideas, there is a
need that Aldar Properties must take use of a change management model so that the risks
associated with the implementation process can be decreased and efficient results could be
fetched from the implementation of idea in the company. For this purpose, there must be taken
use of the Lewin’s change model, according to which there are 3 different phases i.e. Unfreeze,
Change and Refreeze. In phase 1, the company must prepare and make the employees ready
to adopt the change in respect with creativity and innovation. In this phase, it is required to
break down existing processes, mange the resistance of employees and prepare individuals
regarding adoption of new practices. In phase 2, i.e. Change, the company must implement the
innovative and creative practices and processes which are required by the company. In phase
3, i.e. Refreeze, the company is required to observe that the changes incorporated are giving

Creative and Innovative Management 9
results and there is a sort of stability which is occurring in the organisation (Bartunek and
Woodman, 2015). Thus, the company must refreeze the changes implemented so that the
employees as well as the operations are successfully engaged with the changes.

Creative and Innovative Management 10
Task 3 Be able to influence others to effect change in an organization
3.1. Produce an appropriate rationale to persuade stakeholders of an
organisation of the benefits of a creative and innovative management idea
To persuade the stakeholders of Aldar Properties about the benefits and advantages of creative
and innovative management idea, it is essential that the managers must inform about the
various benefits which are there for the stakeholders. A rationale will be developed which will
comprising of the benefits such as the innovative and creative practice for sustainable
development with no GHG emissions will result in increased support from the Government and
other organisations. The other benefits will be increased number of customers to engage in
building sustainable housing and construction of other buildings, improved market value of the
share holding of the company which will result in increased profits of the stakeholders and
improved brand image because of taking use of more of sustainable practices in construction
and development. Thus, communicating all these benefits to the stakeholders is necessary to
have their support in the implementation of the innovative and creative management ideas in
the organisation so that no resistance may occur from their side (Albino, Berardi and Dangelico,
2015).
3.2. Communicate a creative and innovative management idea to
stakeholders of an organisation
It is essential that the creative and innovative idea to be communicated to the stakeholders must
be appropriate as well as must be communicate in an effective way so that they can offer their
support to the implementation of the idea. The creative and innovative idea of Aldar Properties
is to develop building that are free of GHG emissions and are hundred percent sustainable. It is
an innovative and creative management idea as the construction companies are recognized for
their incorrect practices and unsustainable operations (Huston, Rahimzad and Parsa, 2015).
Thus, to gain increased number of competitive benefits and also have upsurge profits, the
company is planning to develop completely sustainable buildings. To communicate to the
stakeholders, it is necessary that complete financial planning must be done with the associated
impacts upon the current business practices, market share and brand image of the company.
there must be an answer to all the respective questions which can be arise from the side of
stakeholders regarding the creative and innovative idea planning to be implemented
(Betterbuildingspartnership, 2017).

Creative and Innovative Management 11
3.3. Establish key goals and priorities for implementation of a creative and
innovative management idea using feedback from stakeholders
The key goals and priorities for the successful implementation of an innovative and creative idea
by taking use of the stakeholders’ feedbacks will be that there must be keen emphasis upon the
workforce so that they can sense high involvement and engagement and efficiently participate in
the change process. Secondly, with the creativity and innovative operations, the prices must not
be charged so high that the customers do not involve in the practice rather there must be
adequate and competitive prices for retaining the customers. There must be open discussions in
the company inviting ideas and viewpoints from the employees so that they have a reliable
association with the company and do not left because of change practices or taking use of
advanced technologies. This will result in increased motivation and participation of the
employees and engagement with the change implementation (West, 2014).

Creative and Innovative Management 12
Task 4 Be able to plan to overcome barriers to implementation of
creative and innovative management ideas in an organization
4.1. Assess the barriers to the implementation of a creative and innovative
management idea in an organisation
There are certain barricades which restrict the successful implementation of the change and
creative and innovative idea in the management. Following are few of those barricades:
 The first barrier is the lack of cooperation from as due to technological advancements
the workforce turns out to be repellent as they do not want any kind of change in the
company. And thus, it results in lack of cooperation. This lack of cooperation could also
be from the stakeholders’ side if they are not influenced by the benefits of the creative
and innovative idea.
 The second key barrier is communication as the absence of adequate communication
channels results in distracted flow of communication among the employees and the
managers and thus it restricts successful implementation of the change.
 The third key barrier is resistance of employees. In every company there are certain
group of people that does not recommend change and they develop resistance from
change implementation in the company. Thus, it results in unfavourable organisational
environment that leads to barricade for the change implementation (Shafie, Baghersalimi
and Barghi, 2013).
4.2. Plan a strategy to overcome identified barriers to the implementation
of a creative and innovative management idea in an organisation
To overcome the above discussed barriers to the successful implementation of a creative and
innovative idea there can be used certain strategies such as first of having an involvement of all
the employees in the change process so that no employee left alone and thus create resistance
to change. It can be done by having one-on-one discussion with the employees as well as by
explaining the key benefits to the workforce which can influence them to participate in the
change program. From the leadership perspective, there is a need that the managers of Aldar
must work in a democratic way in the process of involving employees as well as the viewpoint
and ideas must also consider by taking recommendations from the employees at the time of
decision making. As well as there must also develop a strong communication plan so that all the

Creative and Innovative Management 13
information is passed to each and every employee of every level including the grass root level
workforce and the stakeholders must also be informed about the respective changes that would
take place in the company with the incorporation of eth innovative and creative idea (Storper
and Scott, 2009).
4.3. Explain how a strategy plan for overcoming barriers will ensure
innovative change is achieved
There is great significance of the strategies used for the overcoming of the barriers as it ensures
that the creative and innovative change is attained in an efficient manner. Because of the
various barricades, the companies do not able to implement change in a desired way as well as
increased efforts related to management and cost are also exhaust. The use of effective
strategies will result in minimization of the cost and maximization of the revenues. With the
upsurge profits, the stakeholders will also be satisfied and give their support as well as
involvement of employees in the decision making will lead to eradication of the resistance of
employees and will result in robust participation of the employees and thus leads to successful
execution of the change programs (Legrenzi, 2010). And thus, all such positive implications of
the strategies will result in ensured success and effective implementation of the change process
in the company.
4.4. Communicate a strategy plan for overcoming barriers to relevant
stakeholders in an organisation
The organisational stakeholders are the individuals that have vested huge interest in the
organisation. The stakeholders of Aldar Properties have tasked the operations and
management of the company. They possess the power of making policies and ensuring that
they are implemented in an effective way. A strategy plan will be of huge importance and
significance in presenting changes and primarily that involves innovation and creativity. It is
essential that the strategy plan must be straightforward, clear and open (Chauvel, et al., 2012).
The first step of the plan is to communicate the change process to the stakeholders in the most
effective possible way. The second step is to convey the benefits and advantages that will be
there for the stakeholders of implementing the change program. This will help in fetching their
support as they will be informed about the protection of their interest and the value to the
company. The next step would be communicating the strategies that will be used by overcoming
the barriers to the change. The plan helps in involving the stakeholders at each and every step
of the change program and an effective flow of communication is developed which helps in

Creative and Innovative Management 14
successful execution of the change program of innovative and creative idea in the company
(Langley, et al., 2013).

Creative and Innovative Management 15
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