MKT00720 - Analyzing Aldi Australia's Marketing Strategies Report

This report analyzes Aldi Australia's marketing strategies, examining its segmentation, targeting, and positioning (STP) process, which primarily focuses on demographic segmentation targeting low-income customers. The report evaluates Aldi's marketing mix (product, price, place, promotion) and its strategic marketing options, including a SWOT analysis. It suggests that Aldi should leverage technology for customer understanding and embrace e-commerce to align with current market trends. The report recommends a market development strategy and emphasizes the importance of customer relationship building to enhance brand loyalty. Concluding that Aldi is a top retailer in Australia with a strong physical presence, effective marketing strategies, and potential for further growth through online channels.