Report on ALDI: Global Business Environment and Business Growth

This report examines the global business environment of ALDI, a leading supermarket chain. It explores the concept of globalization, its benefits, and drawbacks for business growth. The report analyzes various themes, including globalization's impact on business operations, the benefits of a global business environment, and the challenges faced by ALDI. The report also covers strategies like licensing, the role of globalization in providing employment, and the impact on profitability and growth. The study includes recommendations for ALDI to enhance its market presence and revenue, and the conclusion summarizes the key findings and the importance of understanding the global business environment. References are provided for further research.

Research Project

Cover Content
 Introduction
 Aim and Objectives
 Thematic analysis
 Findings
 Recommendation
 Conclusion
 References

Introduction
Global business environment refers as the environment in different independent
nations, along with factors exogenous to the domestic environment of the
company. The report is based on ALDI which is one of the leading supermarket
chains with over 10,000 stores in around 20 countries and they are offer
different type of goods and services to the people.

Aim and Objectives
Aim: “To analyse the benefits and drawbacks of global business environment for
enhancing growth of an organisation”. A study on ALDI.
Research Objectives:
 To understand the concept of globalisation.
 To ascertain the benefits and drawbacks of globalisation for increasing
business growth.
 To identify major issues and challenges faced by ALDI while expanding their
business operations.

Theme 1: Concept of globalisation
25
15
Yes
No

Theme 2: Globalisation help in enhancing
business operations and functions at
international level
Agree Disagree
0
5
10
15
20
25
30
30
10
Column B

Theme 3: Benefits of global business environment at
global level for ALDI company
Enhancement in international productivity
Provide lower price to customers
0
5
10
15
20
25
30
35
Column B

Theme 4: Budget management is the main issues and
challenges faced by ALDI while expanding business
operations
Budget management
Change in technology

Theme 5: Globalisation assist in increasing profitability
and productivity of an organisation
Yes No
0
2
4
6
8
10
12
14
16
18
20
Column B

Theme 6: Licensing is the major strategies which can be
used by ALDI for enter in new market place
20
10
10
Licensing
Franchising
Partnership

Theme 7: Globalisation assist in providing employment
opportunities to the country people
25
15
Agree
Disagree

Theme 8: Globalisation assist in gaining higher growth
and development for an organisation
Yes No
0
5
10
15
20
25
30
30
10
Column B