Risk and Benefits of Aldi's Business Expansion in India Project

This project analyzes the potential for Aldi's business expansion into the Indian market. It begins with an overview of Aldi, its current global presence, and the rationale for considering India as a new market. The project outlines the objectives, which include identifying current market trends in India, understanding project management stages relevant to expansion, and analyzing associated risks and benefits. It also examines the influencing literature, including research on Indian market trends and consumer behavior. The methodology involves collecting secondary data from various sources to assess the market environment. The project then details the research philosophy, project sample, and timescale. The project plan includes initiation, planning, execution, monitoring, and closure stages, alongside a Gantt chart and network diagram for project management. The project highlights the strategies to overcome risks and maximize benefits for the company. The project concludes with a timeline and a list of references, providing a comprehensive analysis of Aldi's potential business expansion in India.

KNOWLEDGE EXCHANGE
PROGRAM

TABLE OF CONTENT
•Overview of company
•Influencing literature
•Project Objective
•Project execution plan

PROJECT QUESTION.
Risk and benefits associated with expansion of business in
India by Aldi company.

REVIEW OF THE ALDI
Aldi also become Top 20 companies with
most loyal Facebook friends. To increase
the market share of Aldi, company is
looking for expansion in Asian market
where .consumers demand is being seeing
very high.

OVERVIEW OF ALDI:
Aldi is one of the leading supermarket founded in Germany in 1993.
They are widely spread in many countries like United nation, Belgium,
Netherlands, France, Poland, Spain and many other countries and had over
thousands of store all over the world.

PROJECT TITLE
To analyse the risk and benefits associated with project of business
expansion in India by Aldi.

PROJECT QUESTION
What are the current trend in India for expansion of
business?
What are the various stages of project management in
respect of expansion in India?
What are the risk and benefits for expansion in India?

Business case : Reason to choose this
project.
Reason implicit selection of current topic is to recognize the risk and
benefits for expanding business in India.
The demand offering with low price with high quality product had gained
more attain in Asian market and new opportunities are available in market.
 India is one of leading market and demand for products are accelerated
and can gain competitive advantage through new offerings.
Hence, due to this reason Aldi is planning for expanding in Indian market.

AIMS AND OBJECTIVES
Aim:
To analyse the risk and benefits associated with project of business expansion in
India: A study in Aldi.
Objectives:
To identity the current trends in India for expansion
To develop understanding related to various stages of project management with
respect to business expansion in India.
To analyse the risks and benefits in relation with expanding business in India.
To identify the strategies to overcome the risks and benefits on expansion.

INFLUENCING LITERATURE
For conducting the present research, researcher will collect the data which
are not older than 2017 and used those data are used as a secondary data
for this research.
 All the authors are relevant and related to topic which are worked on
Indian market trends for expansion and overcome risks and benefits for the
same.
 Some of the authors which are used for this research is Arora and
Aggarwal (2018), Manikandan (2020) and Martino and et.al., (2017).
Which are taken for secondary research.
The Indian market trends are analysed which include risks and benefits for
the expansion in market and to over come with the effective strategies used
by companies to gain competitor advantage.

RESEARCH PROJECT
To analyse the market of India for the expansion of Aldi, major
requirements will be Indian market data that is collected through
secondary sources will be collected by company in order to know better
market environment in India.
Secondary data will be collected through authentic secondary sources
collected from publisher, articles and blogs, books and journals through
which various details will be collected and gathered to interpret the data to
gain the competitive advantage and can be established successfully.

Cont.
• Research philosophy: It is a method of scholar idea or belief through
which dependable and new knowledge can be obtained or gained.
Research philosophies concern with key elements such as choice of
research strategy, manner data will be gathered and analysed, problem will
be formulated and assessed.
• Project sample: It is a technique which is used by scholar where few
selected candidates are selected from pollution which belongs to different
categories. There are various sample methods that are used by researcher
to conduct the research on market to collect the data from Indian Market
for the better expansion of company and achieving the objectives.

Cont.
• Timescale: It is an important part of a project plan. It basically shows the
chronological order of event that is planned to do in a project. It gives a
broad overview of a project look.
• Limitations: There are Assorted research limitation affiliated to research
topic such as restraint of methodology or research plan and design that
directly striking on the findings that has been collected from research
study

Project plan
Graduatioon
Ceremony
Initiation
stage
Finding
project
goal
Evaluatin
g
deliverie
sFinding
Key
resource
s
Deciding
required
budget
Final
approval
ProjectPlan
ning
Set up
WBS
Designin
g
invitatio
n cards
Preparati
on of
guest list
Selecting
Buffet
Improvin
g cost
approxim
ationCreating
formal
project
plan
Furniture
arrange
mentArrangin
g
certificat
es and
medals
Analysin
g risk
Execution
of Project
Executin
g project
plan
Supervis
e
progressComplia
nce with
procedur
e
relating
to
quality
assuranc
e
Porject
Monitoring
Measurin
g
executio
n
Creating
risk
register
Checking
of
complian
ce
related
to
change
manage
mentMonitorin
g all
stages
Project
Closure
Approvin
g final
acceptan
ce
Undertak
ing of
administ
rative
and
financial
closureAccomplish
ment of
project

GANTT CHART

NETWORK DIAGRAM

PROJECT EXECUTION PLAN
Initiation stage: It helps researcher to identify in research topic and aim to
determine the real problems faced by companies.
This stage help researcher to know about risks and benefits of the selected
topic that can be occurred during the research and to overcome those risks.
Planning: From this stage, research work is planned and strategies are
prepared for conducting a successful research and to achieve the aims and
objectives by researcher.
Budget for preparing and members which have roles and responsibilities
are assign individually for effective work.

CONT.
Execution: This stage implement the planning of research in project to attain
aim and objective of topic selected.
It also includes the data collection from secondary source and to interpret
the data to know the results.
Monitoring: It assists researcher to know the direction of research efforts
following the path in order to attain the objective.
Any mislead in research can be obtained through monitoring stage to
follow the correct direction to attain the objectives.
Execution: This stage implement the planning of research in project to attain
aim and objective of topic selected.
It also includes the data collection from secondary source and to interpret
the data to know the results.
Monitoring: It assists researcher to know the direction of research efforts
following the path in order to attain the objective.
Any mislead in research can be obtained through monitoring stage to
follow the correct direction to attain the objectives.
Execution: This stage implement the planning of research in project to attain
aim and objective of topic selected.
It also includes the data collection from secondary source and to interpret
the data to know the results.
Monitoring: It assists researcher to know the direction of research efforts
following the path in order to attain the objective.
Any mislead in research can be obtained through monitoring stage to
follow the correct direction to attain the objectives.

CONT.
Project closure: The final stage of the research is project closure where
researcher prepares the final report which include budgets of research and
work which complete with team members.
Report is recheck for final time and change are made according to the
suggestion by professor.

TIMELINE
To complete the final project and to attain the objective successfully, time
taken by researcher to complete the whole research is 3 and half months.
Here activities are divided according to their time taken to accomplished
tasks individually.

REFERENCES
• Samoggia, A. and Riedel, B., 2019. Consumers’ perceptions of coffee health benefits and motives
for coffee consumption and purchasing. Nutrients. 11(3). p.653.
Battersby, J., 2017
• Arora, N. and Rahul, M., 2018. The role of perceived risk in influencing online shopping attitude
among women in India. International Journal of Public Sector Performance Management. 4(1).
pp.98-113.
• Arora, N. and Aggarwal, A., 2018. The role of perceived benefits in formation of online shopping
attitude among women shoppers in India. South Asian Journal of Business Studies.
• Manikandan, M.K.M., 2020. Store brand and perceived risk on private label brand attitude. Journal
of Indian Business Research.
• Martino, G., and et.al., 2017. Supply chain risk assessment in the fashion retail industry: An
analytic network process approach. Int. J. Appl. Eng. Res. 12. pp.140-154.
• Food system transformation in the absence of food system planning: The case of supermarket and
shopping mall retail expansion in Cape Town, South Africa. Built Environment. 43(3). pp.417-430.