ALDI: Analysis of Globalisation in Business Expansion Project

This report provides a detailed analysis of ALDI's business project, focusing on its expansion into the Chinese market. The introduction highlights the concept of globalization and its significance for revenue generation. Task 1 outlines the aims, objectives, and research questions related to globalization's impact on ALDI, along with a comprehensive project management plan covering scope, time, cost, resources, risk, communication, and quality. Task 2 explores the use of qualitative and quantitative research methods, including primary and secondary data collection techniques, to understand the Chinese market. Task 3 presents data analysis derived from a questionnaire, interpreting responses to assess the impact of globalization and gauge consumer preferences. Finally, the report concludes with recommendations based on the findings and reflects on the overall project, providing a comprehensive overview of ALDI's strategic approach to global expansion.

Managing a Successful
Business Project

INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and objectives...............................................................................................................1
P2 Project Management plan......................................................................................................2
P3 Gantt chart and Breakdown structure....................................................................................4
TASK 2............................................................................................................................................6
P4 Small scale research by applying qualitative and quantitative methods................................6
TASK 3............................................................................................................................................8
P5 Data analysis..........................................................................................................................8
P6 Recommendation.................................................................................................................12
TASK 4..........................................................................................................................................13
P7 Reflection.............................................................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15
APPENDIX....................................................................................................................................16

INTRODUCTION
Globalisation means exchange of goods or services across the international boundaries
for generating maximum revenue of an organization.ALDI is one of the retail organizations
which is having number of branches in distinct continents and still wanted to expand their
business more or more (Dahanand et. al., 2010). This association offers necessary products to the
desired consumers such as; grocery items, clothes, food sources etc. Therefore, now company is
planning to open their store in China also, as currently it has only online presence in China.
Thus, this assignment is going to highlight the main aims and objectives of an organization as
well as throw lights on project management plan of ALDI with the help of several elements.
Furthermore, correct recommendation is also outlined in the project on the basis of data analysis.
TASK 1
P1 Aims and objectives
Globalisation is a term which enforces an organization to expand their business across
distinct global platform by fulfilling the needs of distinct end users. Basically, numbers of
companies are come up with new ideas and unique products for introducing at global platform
because of several reasons such as; to gain extra profit, to expand their business and many more.
ALDI is a most successful firm in retail industry ,it has almost 10,000 stores across 20 nations.
However, company is engaged in offering grocery items and fulfil all the basic needs of domestic
as well as foreign customers. Therefore, now company is aiming to expand their business into
China and planning to open their physical stores across China market for maintaining their
existence(Loch, DeMeyerand Pich, 2011). Hence, main aim and objective of ALDI is detailed as
follows-
Aim- To identify the impact of globalisation on sales performance and profit level of an
organization- A case study on ALDI” .
Objectives-
 To identify the concept of globalisation.
 To determine the need of globalisation for ALDI.
 To ascertain the influence of globalisation on profit level ofALDI.
 To analyse the relationship between globalisation and sales performance of an
organization.
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Research question-
 Explain the concept of globalisation?
 What is the need of globalisation for business sales?
 How globalisations affect profit level of ALDI?
 What is the relationship between globalisation and sales performance of an organization?
P2 Project Management plan
ALDI is having a very broad network by having its branches in distinct nations and know
about the technique of establishing business at new marketplace. Although managers of ALDI
are fully aware about the expansion process but still it is essential to consider necessary elements
such as; time, scope, cost, resource, risk, communication and quality(Keil, Leeand Deng, 2013).
All these factors help an association in managing entire plan of ALDI in expanding their
business in China and controlling possibilities of uncertainty, failure of certain plan. Therefore,
an effective project management plan is discussed as follows-
Scope- First or foremost element of project management is that company needs to be
clear about their scope for moving towards their set targets and direct staff members about their
limitation while performing their assigned job in order to control chances of mistakes. Basically,
this plan is having a very broad scope because company wanted to expand their business into
Chinese market which is a very successful marketplace and accepted by most of the domestic as
well as foreign consumers (Zikmundand et. al., 2013).
Time- Duration also plays a very crucial in managing plan because this help in assisting
staff members about their completion of assigned job role. As a result, they get motivated
towards given job role and try to perform all the activities in better manner by satisfying client’s
needs. Time boundation helps employees to manage their work in corrective ways so that they
can perform accordingly.
Cost- Capital is seen as backbone for every enterprise because all the activities are based
on them only and company needs to have maximum amount of funds for completing their
business operations in defined time. Basically, reason behind expansion of business is to gain
profit as association wanted to raise their revenue by gaining competitive advantage and trying to
establish their brand image at various marketplace. Thus, overall budget of ALDI for this plan is
almost 9000 GBP which is going too classified into various activities such as; marketing,
operational, employees and various miscellaneous expenses(Meskendahl, 2010).
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Total forecasted budget
Particular 2017-18(£)
Implementing technology cost 1000
Promotional expense 2000
Advertisement expense 2500
Catalogues 1000
Training charges 2500
Total cost 9000 GBP
Resource- Assets is really indispensable for the success of an organization and resources
because businesses are somehow proceed further with the help of several resources. For
example; employees are one of the major resources for enterprise because various staff
member’s requisite to accomplish business activities. Along with this, plants or machinery
needed to complete business operations and to design end products for further distribution. Thus,
ALDI spends large amount of funds on managing their resources and stocks for achieving set
targets(Thamhain, 2013).
Risk- Business is full of uncertainty which means that anything can happen at any time
without indication. Due to which it is essential for ALDI to be prepare for several types of
business risk such as; occurrence of any disaster like changes in consumer choice, emergence of
major competitors, quitting of employees and many more. As a result, company needs to make
plans for risky situation and learn how to handle complex circumstances.
Communication- Effective interaction is necessary between staff members because this
will help in maintaining positive relations with them. As a result, company get succeeded in
attaining their set targets in a defined time frame. Along with this, communication maintains
cooperative environment at workplace which helps an association in reducing probabilities of
conflicting situations (Seddon, Calvertand Yang, 2010).
Quality- Now-a-days consumers are becoming too much qualitative oriented which
enforce an organization to be serious towards their product quality while making final products.
However, Chinese people always love to experience new things but it must be qualitative item. It
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means, ALDI needs to analyse the quality of overall plan and product before launching this plan
at marketplace for minimizing the possibilities of heavy loss (Globalisation and Economic
Growth in China, 2006).
P3 Gantt chart and Breakdown structure
Breakdown structure is a term which means classification of roles and responsibilities
between various staff members in order to accomplish various business activities in better
manner. In fact, it helps in reducing probabilities of mistakes and completes large number of
work in a minimum time period. However, ALDI always distribute their job role into various
business branches for generating high level of revenue by satisfying consumer needs and
demands in a defined time frame. On the other hand, Gantt chart is a diagrammatic
representation which sub-divides the activities through which an organization can display
various job roles of distinct members for making them understand about their task. Basically,
choices of Chinese people fluctuate because of their customs or religion. Therefore, each and
every member of ALDI who is involved in expansion of ALDI in china requires too aware about
the Chinese people for understanding them in better way. As a result, this will help in attaining
set targets and goals in a defined time frame by satisfying consumer needs and demand. Hence,
breakdown structure and Gantt chart is used by company for attaining set targets in a minimum
duration(Peppers andRogers, 2016).
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TASK 2
P4 Small scale research by applying qualitative and quantitative methods
Chinese people are having distinct choices and taste as compared to other nations because
their customs are almost different which enforce them to use several types of dresses, materials
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and many more. Thus, ALDI needs to understand the market and overall community of China
before opening their physical store at marketplace in order to accomplish business activities in
better ways. However, marketing technique of China is also might distinct because of religion as
most of the people are very much concerned about their norms, beliefs, rules and regulations.
Therefore, ALDI needs to accumulate relevant data and information about the region with the
help of various methods such as; Primary, Secondary, Qualitative and Quantitative. Some of the
essential tools of collecting data are discussed as follows-
Primary- This method is also known as first hand data collection technique because data
collected under this method are going to use for a first time. Due to which, all the information of
primary tools are very much specific and . In fact, various tools are falls under primary method
such as; questionnaire, interview, observation and many more. All these techniques are useful for
ALDI in understanding views and opinions of distinct consumers before launching any new
product at new marketplace(Anantatmulaand Thomas, 2010).
Secondary – This technique is also considered as second hand because information
accumulated with the use of these tools are going to use for second time. But somehow
secondary method is useful in several situations such as; ALDI can follow various advertisement
techniques like social media which is already using by various other competitors. Therefore,
numbers of tools are falls under this method such as; literature, novels, previous accounts of
company, newspapers, and magazines and so on.
Qualitative- This method is used for collecting non-numerical data such as; metaphors,
symbols, description of things, concepts etc. In fact, various situation or event helps in designing
specific data which is going too used by companywhile expanding their business in China. This
will help in attaining set targets in a defined time frame(Bhuiyan, 2011).
Quantitative- This tool helps in collecting numerical data or statistical information such
as; accounts of business, previous records, balance sheet and many more.
Therefore, these methods are playing crucial role in understanding views and opinions of
different customers towards products that is offered by ALDI which helps an association while
manufacturing final goods. Thus, Questionnaire is used by ALDI for analysing views of large
number of customers with the help of sampling method (Bradyand Davies, 2014). For example;
almost 30 members are selected by company as a sample for determining choices of Chinese
people before launching new products or services at marketplace.
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Questionnaire
Name……………………………………………………………………………………………….
Age…………………………………………………………………………………………………
Gender………………………………………………………………………………………
Q1. Have you noticed any change in business sales performance by globalisation process? Yes No
Q2.Did you like to suggest any other partners for adopting globalisation in their business? Yes No
Q3.What is the reason behind expansion of business into new region? Building Brand image Maximization of profit level
Q4. Did you learn something new from globalisation for business growth? Yes No
Q5.Globalisation is easy concept or not? Yes No
Q6. Recommend any improvement or additional demand from company?
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TASK 3
P5 Data analysis
Theme 1- Have you noticed any change in
business sales performance by globalisation
process
Frequency
 Yes 25 No 5
25
5
Frequency
· Yes
· No
Interpretation- From the above diagrammatic representation, it has been assessed that
large number of people are there who have seen change because of globalisation. Thus, out of 30
Chinese people almost 25 members are fully agreed with this statement whereas only 5 members
are not agreeing. It means that ALDI must go for globalisation by coming with various types of
products for fulfilling the basic needs of end users in a defined time frame.
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Theme 2- Did you like to suggest any other
partners for adopting globalisation in their
business.
Frequency
 Yes 27 No 3
27
3
Frequency
· Yes
· No
Interpretation- According to above graphical representation, it is analysed that various
members are there who wanted to expand their business for generating maximum range of
revenue. Thus out of 30 around 27 are fully satisfied with this statement and states that they
really wishes to go for expansion. On the other hand, nearly 3 members are not satisfied with this
statement and raising voice against this because of their personal reasons.
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