ALDI: Analysis of Globalisation in Business Expansion Project

This report provides a detailed analysis of ALDI's business project, focusing on its expansion into the Chinese market. The introduction highlights the concept of globalization and its significance for revenue generation. Task 1 outlines the aims, objectives, and research questions related to globalization's impact on ALDI, along with a comprehensive project management plan covering scope, time, cost, resources, risk, communication, and quality. Task 2 explores the use of qualitative and quantitative research methods, including primary and secondary data collection techniques, to understand the Chinese market. Task 3 presents data analysis derived from a questionnaire, interpreting responses to assess the impact of globalization and gauge consumer preferences. Finally, the report concludes with recommendations based on the findings and reflects on the overall project, providing a comprehensive overview of ALDI's strategic approach to global expansion.

Managing a Successful
Business Project

INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and objectives...............................................................................................................1
P2 Project Management plan......................................................................................................2
P3 Gantt chart and Breakdown structure....................................................................................4
TASK 2............................................................................................................................................6
P4 Small scale research by applying qualitative and quantitative methods................................6
TASK 3............................................................................................................................................8
P5 Data analysis..........................................................................................................................8
P6 Recommendation.................................................................................................................12
TASK 4..........................................................................................................................................13
P7 Reflection.............................................................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15
APPENDIX....................................................................................................................................16

INTRODUCTION
Globalisation means exchange of goods or services across the international boundaries
for generating maximum revenue of an organization.ALDI is one of the retail organizations
which is having number of branches in distinct continents and still wanted to expand their
business more or more (Dahanand et. al., 2010). This association offers necessary products to the
desired consumers such as; grocery items, clothes, food sources etc. Therefore, now company is
planning to open their store in China also, as currently it has only online presence in China.
Thus, this assignment is going to highlight the main aims and objectives of an organization as
well as throw lights on project management plan of ALDI with the help of several elements.
Furthermore, correct recommendation is also outlined in the project on the basis of data analysis.
TASK 1
P1 Aims and objectives
Globalisation is a term which enforces an organization to expand their business across
distinct global platform by fulfilling the needs of distinct end users. Basically, numbers of
companies are come up with new ideas and unique products for introducing at global platform
because of several reasons such as; to gain extra profit, to expand their business and many more.
ALDI is a most successful firm in retail industry ,it has almost 10,000 stores across 20 nations.
However, company is engaged in offering grocery items and fulfil all the basic needs of domestic
as well as foreign customers. Therefore, now company is aiming to expand their business into
China and planning to open their physical stores across China market for maintaining their
existence(Loch, DeMeyerand Pich, 2011). Hence, main aim and objective of ALDI is detailed as
follows-
Aim- To identify the impact of globalisation on sales performance and profit level of an
organization- A case study on ALDI” .
Objectives-
 To identify the concept of globalisation.
 To determine the need of globalisation for ALDI.
 To ascertain the influence of globalisation on profit level ofALDI.
 To analyse the relationship between globalisation and sales performance of an
organization.
1

Research question-
 Explain the concept of globalisation?
 What is the need of globalisation for business sales?
 How globalisations affect profit level of ALDI?
 What is the relationship between globalisation and sales performance of an organization?
P2 Project Management plan
ALDI is having a very broad network by having its branches in distinct nations and know
about the technique of establishing business at new marketplace. Although managers of ALDI
are fully aware about the expansion process but still it is essential to consider necessary elements
such as; time, scope, cost, resource, risk, communication and quality(Keil, Leeand Deng, 2013).
All these factors help an association in managing entire plan of ALDI in expanding their
business in China and controlling possibilities of uncertainty, failure of certain plan. Therefore,
an effective project management plan is discussed as follows-
Scope- First or foremost element of project management is that company needs to be
clear about their scope for moving towards their set targets and direct staff members about their
limitation while performing their assigned job in order to control chances of mistakes. Basically,
this plan is having a very broad scope because company wanted to expand their business into
Chinese market which is a very successful marketplace and accepted by most of the domestic as
well as foreign consumers (Zikmundand et. al., 2013).
Time- Duration also plays a very crucial in managing plan because this help in assisting
staff members about their completion of assigned job role. As a result, they get motivated
towards given job role and try to perform all the activities in better manner by satisfying client’s
needs. Time boundation helps employees to manage their work in corrective ways so that they
can perform accordingly.
Cost- Capital is seen as backbone for every enterprise because all the activities are based
on them only and company needs to have maximum amount of funds for completing their
business operations in defined time. Basically, reason behind expansion of business is to gain
profit as association wanted to raise their revenue by gaining competitive advantage and trying to
establish their brand image at various marketplace. Thus, overall budget of ALDI for this plan is
almost 9000 GBP which is going too classified into various activities such as; marketing,
operational, employees and various miscellaneous expenses(Meskendahl, 2010).
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Total forecasted budget
Particular 2017-18(£)
Implementing technology cost 1000
Promotional expense 2000
Advertisement expense 2500
Catalogues 1000
Training charges 2500
Total cost 9000 GBP
Resource- Assets is really indispensable for the success of an organization and resources
because businesses are somehow proceed further with the help of several resources. For
example; employees are one of the major resources for enterprise because various staff
member’s requisite to accomplish business activities. Along with this, plants or machinery
needed to complete business operations and to design end products for further distribution. Thus,
ALDI spends large amount of funds on managing their resources and stocks for achieving set
targets(Thamhain, 2013).
Risk- Business is full of uncertainty which means that anything can happen at any time
without indication. Due to which it is essential for ALDI to be prepare for several types of
business risk such as; occurrence of any disaster like changes in consumer choice, emergence of
major competitors, quitting of employees and many more. As a result, company needs to make
plans for risky situation and learn how to handle complex circumstances.
Communication- Effective interaction is necessary between staff members because this
will help in maintaining positive relations with them. As a result, company get succeeded in
attaining their set targets in a defined time frame. Along with this, communication maintains
cooperative environment at workplace which helps an association in reducing probabilities of
conflicting situations (Seddon, Calvertand Yang, 2010).
Quality- Now-a-days consumers are becoming too much qualitative oriented which
enforce an organization to be serious towards their product quality while making final products.
However, Chinese people always love to experience new things but it must be qualitative item. It
3

means, ALDI needs to analyse the quality of overall plan and product before launching this plan
at marketplace for minimizing the possibilities of heavy loss (Globalisation and Economic
Growth in China, 2006).
P3 Gantt chart and Breakdown structure
Breakdown structure is a term which means classification of roles and responsibilities
between various staff members in order to accomplish various business activities in better
manner. In fact, it helps in reducing probabilities of mistakes and completes large number of
work in a minimum time period. However, ALDI always distribute their job role into various
business branches for generating high level of revenue by satisfying consumer needs and
demands in a defined time frame. On the other hand, Gantt chart is a diagrammatic
representation which sub-divides the activities through which an organization can display
various job roles of distinct members for making them understand about their task. Basically,
choices of Chinese people fluctuate because of their customs or religion. Therefore, each and
every member of ALDI who is involved in expansion of ALDI in china requires too aware about
the Chinese people for understanding them in better way. As a result, this will help in attaining
set targets and goals in a defined time frame by satisfying consumer needs and demand. Hence,
breakdown structure and Gantt chart is used by company for attaining set targets in a minimum
duration(Peppers andRogers, 2016).
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5

TASK 2
P4 Small scale research by applying qualitative and quantitative methods
Chinese people are having distinct choices and taste as compared to other nations because
their customs are almost different which enforce them to use several types of dresses, materials
6

and many more. Thus, ALDI needs to understand the market and overall community of China
before opening their physical store at marketplace in order to accomplish business activities in
better ways. However, marketing technique of China is also might distinct because of religion as
most of the people are very much concerned about their norms, beliefs, rules and regulations.
Therefore, ALDI needs to accumulate relevant data and information about the region with the
help of various methods such as; Primary, Secondary, Qualitative and Quantitative. Some of the
essential tools of collecting data are discussed as follows-
Primary- This method is also known as first hand data collection technique because data
collected under this method are going to use for a first time. Due to which, all the information of
primary tools are very much specific and . In fact, various tools are falls under primary method
such as; questionnaire, interview, observation and many more. All these techniques are useful for
ALDI in understanding views and opinions of distinct consumers before launching any new
product at new marketplace(Anantatmulaand Thomas, 2010).
Secondary – This technique is also considered as second hand because information
accumulated with the use of these tools are going to use for second time. But somehow
secondary method is useful in several situations such as; ALDI can follow various advertisement
techniques like social media which is already using by various other competitors. Therefore,
numbers of tools are falls under this method such as; literature, novels, previous accounts of
company, newspapers, and magazines and so on.
Qualitative- This method is used for collecting non-numerical data such as; metaphors,
symbols, description of things, concepts etc. In fact, various situation or event helps in designing
specific data which is going too used by companywhile expanding their business in China. This
will help in attaining set targets in a defined time frame(Bhuiyan, 2011).
Quantitative- This tool helps in collecting numerical data or statistical information such
as; accounts of business, previous records, balance sheet and many more.
Therefore, these methods are playing crucial role in understanding views and opinions of
different customers towards products that is offered by ALDI which helps an association while
manufacturing final goods. Thus, Questionnaire is used by ALDI for analysing views of large
number of customers with the help of sampling method (Bradyand Davies, 2014). For example;
almost 30 members are selected by company as a sample for determining choices of Chinese
people before launching new products or services at marketplace.
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Questionnaire
Name……………………………………………………………………………………………….
Age…………………………………………………………………………………………………
Gender………………………………………………………………………………………
Q1. Have you noticed any change in business sales performance by globalisation process? Yes No
Q2.Did you like to suggest any other partners for adopting globalisation in their business? Yes No
Q3.What is the reason behind expansion of business into new region? Building Brand image Maximization of profit level
Q4. Did you learn something new from globalisation for business growth? Yes No
Q5.Globalisation is easy concept or not? Yes No
Q6. Recommend any improvement or additional demand from company?
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TASK 3
P5 Data analysis
Theme 1- Have you noticed any change in
business sales performance by globalisation
process
Frequency
 Yes 25 No 5
25
5
Frequency
· Yes
· No
Interpretation- From the above diagrammatic representation, it has been assessed that
large number of people are there who have seen change because of globalisation. Thus, out of 30
Chinese people almost 25 members are fully agreed with this statement whereas only 5 members
are not agreeing. It means that ALDI must go for globalisation by coming with various types of
products for fulfilling the basic needs of end users in a defined time frame.
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Theme 2- Did you like to suggest any other
partners for adopting globalisation in their
business.
Frequency
 Yes 27 No 3
27
3
Frequency
· Yes
· No
Interpretation- According to above graphical representation, it is analysed that various
members are there who wanted to expand their business for generating maximum range of
revenue. Thus out of 30 around 27 are fully satisfied with this statement and states that they
really wishes to go for expansion. On the other hand, nearly 3 members are not satisfied with this
statement and raising voice against this because of their personal reasons.
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Theme 3- Reason behind expansion of
business into new region
Frequency
 Building Brand image 15 Maximization of profit level 15
1515
Frequency
· Building Brand image
· Maximization of
profit level
Interpretation- From the preceding graphical representation, it has been understood that
number of factors are identified which become reason for business expansion for an organization
but there are some similar things are there. Therefore, from 30 almost 15 are saying that building
a brand image at market place is a major reason behind expansion. On the other hand other 15
are believing that profit maximization is another major reason which enforce an enterprise to
come up with new brand.
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Theme 4- Did you learn something new from
globalisation for business growth
Frequency
 Yes 25 No 5
25
5
Frequency
· Yes
· No
Interpretation- According to above diagrammatic representation, it has been assessed
that there globalisation helps an enterprise in various manner because large number of people are
agree with this statement. Therefore out of 30 members almost 25 people are fully satisfied with
this statement and says that they have learn number of things as well as get aware about modern
technology which make things more easier. On the other hand, rest 5 are not agreeing with this
statement and believes that they get confused because of globalisation.
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Theme 5- Globalisation is easy concept or not Frequency Yes 15 No 15
1515
Frequency
· Yes
· No
Interpretation- According to above pie chart, it has been analysed that adding things in
grocery items means that company is moving towards globalisation process but sometime it
create problem for company. Thus, out of 30 members almost 15 are agree with this statement
who believes that business expansion at international level is an easy task. Whereas another 15
members are not agree with this statement because they believe that attracting foreign customer
is a very tough job because they are different from domestic users in various manner. It means
each and every different requirement and different from each other in various terms and
conditions.
P6 Conclusion and Recommendation
Throughout the analysis, it has been understood that expansion process is really very
complex due to the involvement of various factors which are interlinked with each other and get
affected if there is change in single one. It means that, company needs to consider number of
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facts or figures while launching their new branch in new marketplace which is described as
follows-
 It is essential for ALDI to learn about Chinese language, customs and their religion in
order to understand the environment of China as well as this will help in understanding
viewpoints of several type consumers.
 Company should hire local employees for acquiring depth knowledge on Chinese culture.
Along with this, must hire skilled or experienced person who is having experience about
this in order to minimize the probabilities of heavy loss or mistake.
 Analyse the market internally and externally for controlling risk factor which
automatically influence the profit level of an organization.
TASK 4
P7 Reflection
Globalisation is not a simple concept because there is exchange of goods or services
across distinct regions in order to generate maximum range of revenue through a long process.
Thus, I have faced various issues which automatically influence my objectives and create
problem also in several manner during business expansion. Throughout the project, I came to
know that choices of people are differ from each other because of several factors such as;
culture, beliefs, norms, rules and regulations of country. However, expansion of business
requires experience and talent about various fields because large numbers of competitors
areavailable at marketplace which create problem for me for attaining my set targets. I have
faced number of problems and issues such as; time management and sometime lack of funds act
as an obstacle in the success path. But still I have tried my best and manage things with the help
of several supporters which resultant in attainment of set objectives in a defined time frame.
CONCLUSION
From the above report, it has been summarized that management of successful project is
gone through various issues and problems because all the factors are interlinked with each other
in several ways. Thus, it has been understood that company needs to consider necessary factors
before launching any new branch at new marketplace such as; time, scope, quality, resource, cost
and many more. As a result, this will help in attaining set targets of an organization by managing
things in appropriate manner. Moreover, various methods are used for accumulating relevant
14

data and information such as; qualitative, quantitative, questionnaire and so on. These tools help
project manager to make plans in suitable manner by understanding several opinions upon
specific matters.
15

REFERENCES
Books and Journals
Dahan, N.M and et. al., 2010. Corporate-NGO collaboration: Co-creating new business models
for developing markets. Long range planning, 43(2-3), pp.326-342.
Loch, C.H., DeMeyer, A. and Pich, M., 2011. Managing the unknown: A new approach to
managing high uncertainty and risk in projects.John Wiley & Sons.
Keil, M., Lee, H.K. and Deng, T., 2013.Understanding the most critical skills for managing IT
projects: A Delphi study of IT project managers. Information & management, 50(7),
pp.398-414.
Zikmund, W.G and et. al., 2013. Business research methods.Cengage Learning.
Meskendahl, S., 2010.The influence of business strategy on project portfolio management and its
success—A conceptual framework. International Journal of Project Management, 28(8),
pp.807-817.
Thamhain, H., 2013. Managing risks in complex projects. Project management journal, 44(2),
pp.20-35.
Seddon, P.B., Calvert, C. and Yang, S., 2010. A multi-project model of key factors affecting
organizational benefits from enterprise systems. MIS quarterly, 34(2), pp.305-328.
Peppers, D. and Rogers, M., 2016. Managing customer experience and relationships: A strategic
framework. John Wiley & Sons.
Anantatmula, V. and Thomas, M., 2010. Managing global projects: A structured approach for
better performance. Project Management Journal, 41(2), pp.60-72.
Bhuiyan, N., 2011. A framework for successful new product development. Journal of Industrial
Engineering and management, 4(4), pp.746-770.
Brady, T. and Davies, A., 2014. Managing structural and dynamic complexity: A tale of two
projects. Project Management Journal, 45(4), pp.21-38.
Online
Globalisation and Economic Growth in China, 2006. [Online]. Available
through<https://www.worldscientific.com/worldscibooks/10.1142/6151.
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APPENDIX
Log bookProject Logbook for the chosen
:
organisation ALDI
:
Name of the learner
:
Name of the Supervisor
:
Project Title Managing successful
business
:
Date
/
Update of weekly research tasks
(
achieved Account for a minimum of
)
six weeks with dates

?
What have you completed

?
Did you fulfil Task requirements

Are you on track and within
?
deadlines set



Did you need to make any changes
?
to your project management plan
Comments
Completed report for expanding
business of ALDI in china for
globalisation.
Yes
,Yes entire need are suitably
accomplished in a defined time
frame.
None of the modification is
needed for this plan.
/
?
Any risks and or issues identified

/
Did you identify risks issues
with a lack of skills required for
?
undertaking research tasks

Did you identify any additional
/
risks issues that have an impact
,Yes I have identified various
issues with a lack of skills which
is requisite for accomplishing
certain task.
Yes, competitor’s strategy has a
major influence on project
17

on the project management
?
plan
management plan.
Problems encountered

?
What barriers did you face

?
How did you overcome them
Ethical issues and trust at the
.high point
Effective solution is provided on
certain terms and conditions
such as; usage of modern
technology for resolving
complex issues.New Ideas and change of project
direction
Growth and development is
seen as most effective and
efficient in globalisation.
What Have I learnt about myself this
?
week
l
How did I feel when I had to
/
?
deal with tasks problems
l
Did I find it useful to complete
?
the tasks
l
?
How well have I performed
?
What did I contribute
l
What can I improve on next
?
week
l
How might this learning apply
?
in the future
Approaching issues and solving
is seen as major experience.
When I have to deal with various
problems then I feel very much
pressurize.
Yes
This entire assignment is
completed by me.
I performed very well and contributed by
managing all the activities in better manner.
My time management needs to
be enhanced more.
It will be helpful in interpreting
positive ways to director by
which coming judgement can be
.taken
18

Tasks planned for next week
l
?
Which tasks are priority
l
Have you set aside sufficient
?
time for completion
Type of problems were
encountered by an enterprise
and it is identified that an
association requisite to aassess
those elements .at priority basis
,Yes I have digression enough
time fro attaining the tasks or
.objectives
( ,
Project plan status to date on
,
)
ahead behind
Up to date
Supervisor comments to address
:
Signature of the Supervisor and date
Performance review
1. ?What was the Project supposed to accomplish
This project is supposed to accomplish the impact of globalisation on sales
performance and profit level of an organization- A case study on ALDI
2. / ?Did the project succeed in its objectives how do you know
, .Specifically please outline any evaluation and assessment undertaken
Yes project have succeeded in its objectives which have proven by the
establishment of business into new region as well as customer reviews
and enhancement in performance.
3. ?What things do you think worked well and why Evaluate all
( . ,aspects of the project e g initial inception project activities and project
) .outcomes from a range of perspectives
Planning process really worked very well because all the things are
executing in same manner as per prior designed planning. For example;
employees are performing their assigned job as per given direction.
4. What problems emerged during the project and how were they
?tackled Was there timely identification of issues and resolution during
?the project process
19

,Yes it was difficult to accumulate suitable information proper
information. Yes, there is a timely determination of problems.
5. ?What did you learn from undertaking the project
By this task I have acquired that it is essential to follow
globalisation because it helps an organization in generating large
amount of revenue.
6. How would you rate your performance as a management consultant
?leading the project
I rate myself 9 10.out of
7. ?What strengths and weakness of your performance did you identify
My main strength is better and effective assessment ability. My
weakness is that sometime I get hesitate while communicating with
other people.
8. How will this inform and support your continuous professional
?development
It is important for corporate level to modulate free flow of
.abstraction in company as they can get with together Therefore, entire
project promote me towards my own professional development and
enforce to learn more things.
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