Business Research Report: Aldi Supermarket Methodology and Outcomes

This report presents a research project focused on Aldi Supermarket, a major retail company. It outlines the research design, employing a descriptive research approach to analyze the supermarket's performance, market position, and consumer satisfaction. The methodology incorporates both qualitative and quantitative data collection methods, including questionnaires and secondary data from various sources. The research aims to evaluate Aldi's business strategies, including its use of technology, sustainability practices, and its response to market competition. The expected outcomes include insights into Aldi's innovation, digitalization, and consumer attraction, as well as recommendations for improving its market share and addressing challenges related to consumer satisfaction and ethical business practices. The report also explores the use of mixed methodology, sampling techniques, and data analysis methods to ensure accurate and reliable results.

Research 1
HI6008

Research 2
Contents
Introduction......................................................................................................................................3
Research design and methodology..................................................................................................4
Expected Outcomes.........................................................................................................................5
Conclusion.......................................................................................................................................7
References........................................................................................................................................7
Appendix..........................................................................................................................................8

Research 3
Introduction
The report outlines the research project in which methodology and research design is used. In
this report the research will be made in regards with the topic Aldi super market. Aldi
Supermarket is Retail Company which was founded in the year 1946 on 10 July by Karl and
Theo Albrecht. The company has many locations where they provide their retail services to the
consumers (Antwi and Hamza, 2015). The headquartered of the company was in the Aldi Nord
in Germany. The products dealt by the company are Grocery, Household Essential, etc. Aldi is
the brand who has the biggest supermarket chain. The group of Aldi Nord is consisting of 35
regional branches which has around 2500 stores in the market.
The Aldi group not only operates the Germany market but they are also operating in the
internationally level and have over 10000 stores world widely. Earlier in the year 2004, the
company has only accepted the cash while doing the transaction with the consumers but later on
with the time the debit cards has been accepted by the stores of the Germany (Nassaji, 2015).
Later on at many stores of the Aldi Group the debit cards are accepted. But the company has
never accepted the credit cards although they accept the Visa or Master card but not the credit
cards. The company has the unique strategy of advertising as they use printed local newspapers
and also do the direct mail so that large customers can be garbed. The company Aldi has even
the won the award of the Grocer of the Year but with the time the company has loosed his
reputation in the market (Skordili, 2013).
Between the year 2012 to 2019, the company has faced certain issues such as the market
competitions in the supermarket chain has increased and the company was losing their market
share. The company has invested in the green energy and solar energy as their operations has
become the carbon neutral. The company also has the lack of the corporate responsibility which
has resulted doing the business in the unethical manner. The company was retailer of the year in
2018 but in the market, they were sixth largest supermarket chain (Mohdaly, et al., 2011).
In this research the data collection and research design will be stated which helps in evaluating
the performance of the Aldi super market. The research assignment also includes the explanation
of the methodology used to evaluate this research. After doing the research, the findings will be
evaluated and the outcomes which has incurred from the research project (Smith, et al., 2012).

Research 4
The research questions are provides the analysis of the research topic approval as the research
questions based on the proper topic of the research that gives the overall analysis of the project.

Research 5
Research design and methodology
In every research a set of procedures and methods is evaluated so that research can be done in the
effective manner. In research methodology only research design is conducted which includes
certain things like survey design, research design and many more. The quality of the research can
be measured through the research design only as they evaluate the effective answers related to
the questions included in the assignment (Leening, et al., 2012). While doing the research of the
Aldi super market, the descriptive research design is used as design is effective in evaluating the
research study.
Descriptive research design involves many things while doing the research such as analyzing,
collecting, presenting the data in the more appropriate manner. The research is related with the
other design so this research helps in supporting the other (Guetterman, et al., 2015). While
evaluating the performance of the Aldi super market, the issues which the market has faced and
the other topics related to research in more clear aspect through this descriptive design method.
This design method used in evaluating the reach of the Aldi super market because it also
integrates with the qualitative and quantitate of data collection and also conducts less time in
evaluating the issues.
The information used in research of Aldi super market can be measured and gathered through the
data collection process. This is the important aspects of the research method which helps in
evaluating the outcomes, research questions and the test hypotheses (McCusker and Gunaydin,
2015). Basically, there are two major methods of the data collection which are qualitative and
quantitative. The accurate data of the reach is collected from the data collection and it also helps
in attaining the integrity of the research. In qualitative research the data is collected which is not
based on the numbers. In quantitative research the data is gathered or collected which is based on
the digits, numbers or in the counting forms (Duvall, 2012).
In qualitative research, the symbols, metaphors, characteristics and the description of the things
are evaluated as it helps in providing the high depth information of the human behaviour. In the
quantitative research, the statistics are particular used as it helps in analysing the data using the
mathematically way (Loi, et al., 2015). In qualitative research, the research can be understanding
in more effective way as it uses to explore the process of social interaction while in the

Research 6
quantitative research, survey is conducted or the feedback has been taken from the people so the
accurate results has been conducted from this. In qualitative research, the data is generally
evaluated through the process of the interviews and observation so it is concerned with the
human perspective while the quantitative research the things are evaluated through the statistical
analysis and they are concerned about the social facts and phenomena (Zhang and Wang, 2012).
The data collection methods are essential methods used in the research methodology. In this
research project, both qualitative and quantitative data are used as this research is based on the
mixed methodology of the research. Mixed methodology of research relates with the conduction
of research that involves collecting, analyzing and integration of quantitative and qualitative
research methods. The mixed methodology is one of the best methodologies used in the research
that gives accurate results related to the research topic. The mixed methodology includes the
concept of primary data collection and secondary data collection that gives the relevant
information as per the research topic.
The primary data collection includes the questionnaire concept to discuss the aspects related to
the Aldi supermarket. The secondary data collection includes the reviews of the different
authors. The primary data is the first hand information which is not used before and the
secondary research is also used by someone else also. As in the mixed methodology of research,
qualitative and quantitative data are used. Quantitative includes the numerical data and
qualitative data includes the description related to the topic of the research. The mixed
methodology of research is beneficial in attaining better answers related to the research project.
All of the process of mixed methodology needs to followed by the organization for the accurate
and reliable results of the research.
This research adopts the questionnaire method and descriptive method to analyse the concepts of
the research topic. The research topic is all related to the Aldi supermarket and the questionnaire
include the several questions based on the consumer satisfaction and sustainability approach in
Aldi supermarket. The mixed method research is too essential for gaining the overall objectives
related to the research. Sampling method is also one of the important methods used in the
research process that relates with the primary data collection. The sampling method used to
select the individuals that give several responses based on the research topic. In this research
methodology, the 50 respondents that give several responses on the research topic. Sampling

Research 7
approach is also important in the research project. The qualitative and quantitative data needs to
be reliable and accurate so that better results can be obtained. Data collection is one of the
important methods used in the research methodology without which research cannot be
completed.
Apart from the data collection, data analysis is also essential which used to analyse the data.
There is various type of analyse techniques used to analyse the proper determination of data. The
primary data analyzed by the method of statistical analysis and graphical analysis. The secondary
data analyzed by the content analysis. The collection cannot be of no use if the data cannot be
analyzed in an appropriate manner. All of the process of research methodology based on the
process of data collection and data analysis.

Research 8
Expected Outcomes
By analyzing the research methodology process, the several findings are expected in this
particular research project. The expected findings are related to the Aldi Supermarket which uses
the innovations in their business and improve digitalization process in their business functions.
This project gives the different information related to the Aldi supermarket and their business
process. It is expected that Aldi improves their technologies to maintain the attraction of the
consumers and increase their profitability in the market. By analyzing the concept of research
methodology, various findings can be expected related to the research project. The findings are
all related to the particular topic of the research. The topic of the project is Aldi Supermarket that
improves their technologies for the consumer satisfaction. The research methodology is one of
the important parts of the project which gives several analyses related to the project and helps in
analyzing the several findings as per the research topic. The expected outcomes include the
better understanding of the research topic which gives the overall information of the Aldi
supermarket. According to the research topic, the Aldi supermarket improve its innovations and
also increases the attraction of customers towards the organization. It will be expected that the
Aldi supermarket increases their productivity by the use of technologies and innovations in the
business.
There are several findings need to be expected in this research methodology that the methods
help to collect the data related to the topic and analyze the responses provided by the
respondents. The mixed methodology is used in this research so the qualitative and quantitative
both data can be used which gives several findings as per the management of consumer
satisfaction in Aldi Supermarket. It has been analyzed that organization face several issues in the
management of innovations and digitization so these issues are found in the research project that
also give the solutions to reduce these problems and issues. All of the problems faced by Aldi
supermarket in managing consumer satisfaction also included in the findings of the research. The
methods of the research provide support in analyzing the expected findings of the project. The
findings of this project are all related to Aldi supermarket that improves its innovation for
gaining the customer satisfaction. The research questions of this project also related to achieving
the satisfaction of consumers.

Research 9
By analyzing the research methods, it is expected that the primary data collection gives the views
of the respondents that relates with the Aldi supermarket gives the information as per the
business of the supermarket and the position of the business in the market. The findings also
include the information regarding the business of Aldi supermarket that they need to be improve
their systems for the better achievement in the market.
The secondary data collection gives the various views of different authors related to the business
of Aldi supermarket. All the expected findings related to the business and use of technologies
and use of technologies in the business. The expected findings also define the use of
sustainability approach in the business of supermarket to improves the attraction of consumers.
As the sustainability in the business affect the consumers and improves the profits of the
business. The research methods give the overview of findings based on the research topic as the
data collection methods give the outline related to the topic and also helps in analyzing some key
findings of the research. By analyzing the expected findings, the researchers can understand the
research problem and its solutions in a better manner. The sustainability approach and consumer
satisfaction in Aldi supermarket is related in this research project. The expected outcomes are
related to these two aspects only.
Sample of questions is discussed in appendix section.

Research 10
Conclusion
From the above report it is evaluated that research helps in understanding and developing the
knowledge in the more effective way. The research methodology and design helps in
understanding the Aldi super market and evaluating the performance of the company through the
understanding the various issues and the developing the knowledge. From the research design
and data collection it was evaluated that true results and facilitate learning’s are attained and
public awareness is also raised through the qualitative and the quantitative research.
Aldi super market has the large chain and many stores world widely but they have losing their
reputation in the market as the competition in the retail stores are increasing. In this assignment
the research has been done and it has been evaluated that due to the increasing competition not
only market share was declining but the company was also losing their customers. The company
was not following the CSR and it results in doing the business in the unethical manner.
Further the report also discussed the data analysis and the information related to the qualitative
and quantitative data. The research of the Aldi super market has been done with the help of both
the research method. Qualitative and quantitative data are used as the survey has also done to
evaluate the facts and observation of the Aldi super market has also done so that the true
performance of the company can be ascertained. Different research design can be used for the
valuating the Aldi super market but in this report the descriptive research method is used as it
helps in also integrates with the qualitative and quantitative of data collection and also conducts
less time in evaluating the issues. The information used in research of Aldi super market can be
measured and gathered through the data collection process which was clearly stated in this
report.

Research 11
References
Antwi, S.K. and Hamza, K., 2015. Qualitative and quantitative research paradigms in business
research: A philosophical reflection. European journal of business and management, 7(3),
pp.217-225.
Bucherer, E., Eisert, U. and Gassmann, O., 2012. Towards systematic business model
innovation: lessons from product innovation management. Creativity and innovation
management, 21(2), pp.183-198.
Duvall, J.J., 2012. Motivation and technological readiness in the use of high-fidelity simulation:
A descriptive comparative study of nurse educators (Doctoral dissertation, University of
Alabama Libraries).
Graue, C., 2015. Qualitative data analysis. International Journal of Sales, Retailing &
Marketing, 4(9), pp.5-14.
Guetterman, T.C., Fetters, M.D. and Creswell, J.W., 2015. Integrating quantitative and
qualitative results in health science mixed methods research through joint displays. The Annals
of Family Medicine, 13(6), pp.554-561.
Jacenko, A. and Gunasekera, D., 2015, May. Australia’s retail food sector. In Pacific Food
System Outlook Conference, Kunming, China (pp. 11-13).
Leening, M.J., Kavousi, M., Heeringa, J., van Rooij, F.J., Verkroost-van Heemst, J., Deckers,
J.W., Mattace-Raso, F.U., Ziere, G., Hofman, A., Stricker, B.H.C. and Witteman, J.C., 2012.
Methods of data collection and definitions of cardiac outcomes in the Rotterdam
Study. European journal of epidemiology, 27(3), pp.173-185.
Loi, U.R., Gemzell-Danielsson, K., Faxelid, E. and Klingberg-Allvin, M., 2015. Health care
providers’ perceptions of and attitudes towards induced abortions in sub-Saharan Africa and
Southeast Asia: a systematic literature review of qualitative and quantitative data. BMC public
health, 15(1), p.139.
McCusker, K. and Gunaydin, S., 2015. Research using qualitative, quantitative or mixed
methods and choice based on the research. Perfusion, 30(7), pp.537-542.

Research 12
Mohdaly, A.A., Smetanska, I., Ramadan, M.F., Sarhan, M.A. and Mahmoud, A., 2011.
Antioxidant potential of sesame (Sesamum indicum) cake extract in stabilization of sunflower
and soybean oils. Industrial Crops and Products, 34(1), pp.952-959.
Nassaji, H., 2015. Qualitative and descriptive research: Data type versus data analysis.
Palinkas, L.A., Horwitz, S.M., Green, C.A., Wisdom, J.P., Duan, N. and Hoagwood, K., 2015.
Purposeful sampling for qualitative data collection and analysis in mixed method implementation
research. Administration and policy in mental health and mental health services research, 42(5),
pp.533-544.
Skordili, S., 2013. The sojourn of Aldi in Greece. Journal of Business and Retail Management
Research, 8(1).
Smith, J.R., Louis, W.R., Terry, D.J., Greenaway, K.H., Clarke, M.R. and Cheng, X., 2012.
Congruent or conflicted? The impact of injunctive and descriptive norms on environmental
intentions. Journal of Environmental Psychology, 32(4), pp.353-361.
Zhang, P. and Wang, C., 2012. The evolution of social commerce: an examination from the
people, business, technology, and information perspective. Wang Chingning & Ping Zhang
(2012), The Evolution of Social Commerce: An Examination from the People, Business,
Technology, and Information Perspective, Communications of the AIS (CAIS), 31, pp.105-127.