This report provides a comprehensive analysis of ALDI's business strategy. It begins by examining ALDI's mission, vision, objectives, goals, and core competencies, highlighting how these elements contribute to its strategic planning. The report then explores factors crucial for formulating strategic plans, including employee engagement, communication, innovation, project management, and organizational culture. A significant portion of the report is dedicated to organizational and environmental audits, employing SWOT analysis and Porter's Five Forces model to assess ALDI's current strategic position within the competitive landscape. The report also delves into the usefulness of techniques like BCG matrix and PIMS in developing strategic plans. Furthermore, it identifies market entry and growth strategies for ALDI and outlines the roles and responsibilities of employees in strategy implementation, resource requirements, and SMART targets. In conclusion, the report offers insights into ALDI's strategic planning, market analysis, and future growth prospects.