This report provides an analysis of Aldi's internal and external environment. The internal factors discussed include employees, managers, money, resources, company culture, procurement departments, and marketing. The external factors covered are political, economic, social, technological, environmental, and legal. The report explores how these factors influence Aldi's operations and success, including the impact of Brexit, changing consumer demands, technological advancements, and environmental sustainability efforts. Furthermore, it examines Aldi's impact on the external environment, focusing on its green policies, pricing strategies, adaptation to consumer behavior, legal compliance, and use of technology to improve efficiency. The report concludes by highlighting Aldi's simple store layout and its strategy of offering low prices to customers.
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