This report provides a comprehensive analysis of ALDI's macro-environmental factors and competitive strategies. It utilizes the PESTLE analysis framework to examine the political, economic, social, technological, legal, and environmental factors impacting ALDI's business. The report evaluates ALDI's responses to major macro environmental and industry issues, assessing their effectiveness. It highlights the impact of factors such as Brexit, economic fluctuations, socio-cultural trends, technological advancements, legal challenges, and environmental concerns on ALDI's operations. The analysis also considers ALDI's competitive landscape, including key competitors like Lidl and Walmart, and its strategies for expansion and market share growth, particularly within the Australian market. The report concludes by identifying current macro and competitive environmental issues that should be reflected in ALDI's future strategy, emphasizing the importance of adapting to technological advancements and maintaining a focus on providing value and simplicity to customers.