This report provides a comprehensive analysis of ALDI's marketing strategies, focusing on a 12-month campaign. It begins with an introduction to marketing management and its application to ALDI, a leading UK supermarket. The main body includes a TOWS matrix analysis, outlining ALDI's strengths, weaknesses, opportunities, and threats, and explains marketing audits. It formulates three marketing objectives: enhancing customer engagement, increasing sales, and boosting profit margins. The report examines ALDI's marketing mix plan, detailing product, price, place, and promotion strategies. Furthermore, it proposes improvements to ALDI's customer service to enhance the overall customer experience. The report concludes with a summary of findings and a list of references.