ALDI Case Study: Researching Marketing Impact on Sales & Performance

This research project delves into the impact of marketing strategies on the sales and overall performance of ALDI. It utilizes graphs and tables to illustrate the effectiveness of various marketing initiatives. The project explores themes such as improvements in company performance, the influence of marketing strategies on business operations, and areas within ALDI that require enhancement. It also examines the modes of promotion used for ALDI products, improvements in employee learning, the benefits of newly implemented marketing strategies, major factors encountered during promotions, the influence of reformation on the business environment, and changes in organizational turnover or investment return. The findings are supported by references, providing a comprehensive analysis of the relationship between marketing efforts and ALDI's success. This document is available on Desklib, a platform offering a wide range of study tools and solved assignments for students.

RESEARCH PROJECT
Impact of marketing on sales
and performance of an
organization:
A case study on ALDI

Table of Content
• Introduction
• Theme 1
• Theme 2
• Theme 3
• Theme 4
• Theme 5
• Theme 6
 Theme 7
 Theme 8
• Theme 9
• References

Introduction
This presentation is based on the ALDI to identify the impact
of marketing on sales and performance. This presentation will
present graphs and tables relating with the effectiveness of
sales and marketing.

Theme:1 Improvement in company performance.
Theme:1
Improvement in
company
performance.
Frequency
Yes 16
No 4
Yes No
0
2
4
6
8
10
12
14
16
16
4
Column B

Theme:2 influence of marketing strategies
on business operations.
Theme:2
influence of
marketing
strategies on
business
operations.
Frequency
Yes 17
No 3
Yes No
0
2
4
6
8
10
12
14
16
18 17
3
Column B

Theme:3 Department of ALDI needed to be more
enhanced.
Theme:3
Department of
ALDI needed to
be more
enhanced.
Frequency
Human
resource
department
6
Manufacturin
g
department
4
Financial 6
Marketing 4 Human resource department
Manufacturing department
Financial
Marketing
0
1
2
3
4
5
6
6
4
6
4
Series1

Theme:4 Mode of promotion for ALDI products.
Theme:4 Mode
of promotion for
ALDI products.
Frequency
Social media 15
Newspapers 1
Magazines 1
Pamphlets 3
Social media
Newspapers
Magazines
Pamphlets
0
2
4
6
8
10
12
14
16 15
1 1
3
Column B

Theme:5 Improvement in employees learning
or personality.
Theme:5
Improvement in
employees
learning or
personality.
Frequency
Yes 15
No 5
Yes No
0
2
4
6
8
10
12
14
16 15
5
Column B

Theme:6 Benefits of newly implemented
marketing strategies.
Theme:6
Benefits of
newly
implemented
marketing
strategies.
Frequency
Yes 18
No 2
Yes No
0
2
4
6
8
10
12
14
16
18
18
2
Column B

Theme:7 Major
factors
encountered by
ALDI while
promoting their
goods or
services.
Frequency
Lack of
expertise
7
Political
norms.
3
Recent trends. 5
Capital 5
Theme:7 Major factors encountered by
ALDI in promotions
Lack of expertise
Political norms.
Recent trends.
Capital
0
1
2
3
4
5
6
7
7
3
5 5
Column B

Theme:8
Influence of
reformation on
business
environment.
Frequency
Yes 17
No 3
Yes No
0
2
4
6
8
10
12
14
16
18 17
3
Column B
Theme:8 Influence of reformation on
business environment.

Theme:9
Change in
organization
turnover or
investment
return.
Frequency
Yes 18
No 2
Yes No
0
2
4
6
8
10
12
14
16
18
18
2
Column B
Theme:9 Change in organization turnover
or investment return.