BTEC Level 5 HND: Analyzing Motivation Strategies and Sales at ALDI

This research project investigates the role of motivation in enhancing sales, operational efficiency, and overall performance within ALDI. The study employs a survey-based approach to analyze various motivational factors influencing employees. Key themes explored include the effectiveness of current motivation techniques, the use of motivation as a tool for achieving organizational objectives, the impact of new motivational methods on productivity, the HR department's role in employee motivation, and the importance of employee opinions in organizational improvement. The research also examines the link between employee growth and performance, the benefits of providing employee benefits, and the significance of motivating the operational department. The conclusion emphasizes the importance of motivational factors in maximizing organizational outcomes, supported by findings from the survey. Desklib provides access to this project and a wealth of study resources for students.

RESEARCH PROJECT
(4.1)

INTRODUCTION
Motivation is one of the most imperative factor which is
needed to be considered by each association with the goal
that its execution, deals and operation can be made strides.
This assumes vital part to elevate a man to follow up on
certain route and to make important improvement in
association.

Theme 1: Motivation technique helps in
increasing the sales
Interpretation: As many respondent
thinks that company use the appropriate
motivation technique which enable them
in attain all of their targets in an effective
manner. This aid them in increasing their
sales through which maximum number of
customer can attract towards the product
which manufacture by company.
Yes No
0
2
4
6
8
10
12
14
16
18
20
18
2
Column B

Theme 2: Motivation as a tool of
attaining objectives
Interpretation: Management frame
some number of objectives which are
beneficial for them in their long term and
work as a guide. It is very essential for a
company to set several number of targets
and work on them. As by motivating all
the employees by various methods, it
become easy to ascertain all targets in an
effective manner.
14
6
Yes
No

Theme 3: Use of new techniques of
motivation in increasing productivity
Interpretation: ALDI have to introduce
many new techniques which enable them
in motivating their employees. This aid
them in making and conducting all task
in an appropriate manner without any
sort of deviations. Mostly people think
that by motivating them and use of new
methods it directly leads to affect their
productivity and profit get maximise.
7
8
5
Agree
Neutral
Disagree

Theme 4: HR department is responsible
for motivating employees
Interpretation: One of a major
department who leads to motivate the
number of associates are human resource.
Hence, it is their duty to provide
appropriate things through which all the
workers get motivated and they can
produce maximum quantity of products.
ALDI HR department have to identify
their employees and sources through
which they get motivated.
Managers HR department Senior
management
0
2
4
6
8
10
12
14
16
2
15
3
Column C

Theme 5: Opinion of employees are
helpful for an organisation improvement
Interpretation: Management have to
aware about their employees and identify
the number of ways through which they
can motivate them. In such aspect one of
a major thing is taking their opinion. This
aid ALDI in making their production
process effective and whole
organisational can work in more
revolutionary manner.
11
9 Yes
No

Theme 6: Growth is completely related
with employees manner of working
Interpretation: Management have to fulfil
their employees demands and requirement
through which they can attain maximum
number of objectives. Hence, in ALDI their
associates have direct contact with all users
and authority have to use such steps through
which they can complete the needs and
desires of their employees. This lead to
increase their growth by highly encourage
personalities.Agree Disagree
0
2
4
6
8
10
12
14
12
8
Column B

Theme 7: Higher productivity, Growth
and employee performance are consider
as the best tool for motivating employees
Interpretation: Higher productivity leads to
maximise the growth of a company
because it enable them in generate more
and more profit. It is a result of
employees performance because it is a
only factor on which company growth is
depend. ALDI employees contribute more
and more and this is a only thing from
which their profit generation capacity is
more appropriate than others.Growth
Higher productivity
Employee performance
All of the above
0
1
2
3
4
5
6
7
8
9
4 4 4
8
Column B

Theme 8: Provide benefits to employees
Interpretation: Another major
thing through which company can
motivate their employees is
sharing the benefits with all
associates. ALDI perform this
thing in an appropriate manner
and with the help of this they can
maximise their performance.
14
6
Yes
No

Theme 9: Operational department
motivation is must
Interpretation: An organisation
operational department aid them in
making and conducting the work in an
appropriate manner. Hence, management
have to use monetary and non monetary
approach through which they can
encourage their operational level workers
and conduct the thing in an well defined
manner.Yes No
0
2
4
6
8
10
12
14
12
8
Column B

CONCLUSION
According to the present study, it is analysed that operation, sales and
performance can be maximised with the support of various
motivational factors which are used in organisation for employees.
Various points are there which is being presented with the support of
survey.

REFERENCES
Avey, J.B. and et. al., 2010. Impact of positive psychological capital on
employee well-being over time. Journal of occupational health
psychology. 15(1). p.17.
Bakker, A.B. and Bal, M.P., 2010. Weekly work engagement and
performance: A study among starting teachers. Journal of
Occupational and Organizational Psychology. 83(1). pp.189-206.
Bakker, A.B. and Leiter, M.P. Eds., 2010. Work engagement: A handbook
of essential theory and research. Psychology press.
BRADY GERMAIN, P.A.M.E.L.A. and Cummings, G.G., 2010. The
influence of nursing leadership on nurse performance: a systematic
literature review. Journal of Nursing Management. 18(4). pp.425-439.

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