Internet Marketing: Aldi's PPC Campaign and Strategic Implementation

This assignment delves into Aldi's Pay-Per-Click (PPC) campaign, providing a detailed analysis of its internet marketing strategies. The assignment begins with an overview of PPC, highlighting its role in attracting users and converting them into regular customers. It then outlines the key steps involved in creating a PPC campaign for Aldi, including pre-planning, selecting a search engine, developing a budget, and implementing the plan. The pre-planning phase involves analyzing the products Aldi wants to promote and conducting online and offline analysis to understand the target demographic. The selection of a search engine and setting goals are also discussed. The assignment covers budget determination and the implementation of the PPC plan, where keywords are used to generate search results. The assignment concludes with a list of references. This analysis provides valuable insights into the practical application of internet marketing and the strategic implementation of PPC campaigns.

Internet Marketing
Task 4.2

• It is online payment model which is used to gain the attention of the
users to a website and transform them into the regular service users.
• There are several activities which can be performed in sequencing
order for creating the PPC campaigning for Aldi.

Cont…
• The steps for this is as follows.
• Pre planning
• Select search engine for advertised
• Develop Budget
• Implementation of plan:

Cont…..
• Pre planning: Here, Aldi has taken the decision about list of products which it want to sold to the
customer's. For this, a online and offline analysis will conducted to understand the demographic
profile of the service users.
• Select search engine for advertised: Now, Aldi has to select the search engine where it can give
the advertised for promoting and creating the awareness in the people. Along with this, firm will
also identified the goals of using the PPC.

Cont….
• Develop Budget: Here, the detail investigation will be
conducted for determine the required amount for PPC
campaigning.
• Implementation of plan: In this step, the plan of PPC will
implementation in the action where the users will search the
key words on search engine and get the outcome as per
their requirements.

References
• Fritz, W., 2013. Internet-Marketing und Electronic Commerce: Grundlagen
—Rahmenbedingungen—Instrumente. Springer-Verlag.
• Trusov, M., Bucklin, R. E. and Pauwels, K., 2009. Effects of word-of-mouth
versus traditional marketing: Findings from an internet social networking
site. Journal of marketing. 73(5).pp. 90-102.
• Hsia, T. C., Chen, S. C. and Chen, K. S., 2009. Enhancement of service
quality in internet-marketing through application of the six sigma process.
Journal of the Chinese Institute of Industrial Engineers. 26(1).pp. 11-21.
• Kriemadis, T., Terzoudis, C. and Kartakoullis, N., 2010. Internet marketing
in football clubs: A comparison between English and Greek websites.
Soccer & Society. 11(3).pp. 291-307.
• Benson, M. and Barclay, I., 2006. New Product Development: Theory into
Practice. Leadership & Organization Development Journal.

Thank You