International HRM Strategies for Market Expansion in Romania

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INTERNATIONAL HUMAN
RESOURCE MANAGEMENT AND
CHANGE

Introduction
Different human resource management strategies are
present for different countries.
Aldi is going for a new initiative that is growth in new
market.
The joint venture is going to be established in Romania
which has different HR practices.

New Intiative
The new initiative that is being established is for future
‘growth’.
For this Aldi is going for a joint venture in Romania.
For new initiative to be successful the personnel need to
corporate effectively.
Different management strategies related to HR will have
to be done so that growth is properly attained.

Management strategies
Identifying
Capability
Gaps
Looking
for new
Talent
Making
sure old
talent is
used
Increase
Employee
Knowledge
Increase
Employee
skills

Performance Theory
Manageme
nt
efficiency
Job design
Motivation
Commitme
nt

HRM Model
• The model explains on how Aldi uses its strategies and makes sure
that they the result is effective.
• The HR outcomes helps the organisation in seeing how the internal
performance can be increased.
• This models shows that by having proper HR practices often leads to
better performance of the whole organisation both internally and
externally.

Quality Enhancement Model
Understanding of
Employee
Behaviour
Linking with the
business structure
Improving business
environment and
behaviour.

Romania Human Resource Mangement
In Romania one of the problems is that HR is still not that
much of a good practice.
Leadership is not that much of prevalent in organisations.
No use of new HRM strategies
Mangers do not motivate employees in any manner.

Mega Image (Joint Venture)
Supermarket chain in Romania
Stores are across the whole country.
Online shopping can be done.
Has about 410 stores under it.

Impact of Strategies on Romanian Joint Venture Firm
Better motivation for employees will be provided.
Increase of knowledge and skills.
Managers would be able to handle work more efficiently.
Organisation will understand the value of HRM.

Recommendation for Future
Aldi should make sure to introduce its own strategies into
Romania for successful growth intiative.
There should also be other strategies used like:
Emotional Inteligence
Hierarchy of needs

Conclusion
It can be seen that the joint venture would require a lot of
work to be done.
The new initiative would require the HR department to
put more focus on the skills and knowledge of employees.
When going into a new market both organisation must
merger the strategies to become successful.