This report provides a comprehensive analysis of ALDI's business strategy, examining its vision, mission, goals, and core competencies. It delves into the factors considered in various business situations, including internal and external factors, and explores the employment of different strategic planning techniques, such as the BCG matrix. The report includes an organizational audit, investigating ALDI's current strategic condition, including its strengths, weaknesses, opportunities, and threats. Furthermore, the report examines market opportunities, strategies for market entry and growth, and the roles and duties of personnel in implementing the strategy. It also evaluates the use of SMART objectives to achieve strategic goals. The report concludes with an overview of ALDI's strategic planning and its impact on the company's growth and development, focusing on its expansion within the grocery market, particularly in the UK.