Marketing Essentials: A Comparative Analysis of Aldi and Tesco's Mix

This presentation provides a comparative analysis of Aldi and Tesco, focusing on their marketing mix strategies. It examines how each company approaches product development, pricing, distribution (place), and promotional activities. The presentation highlights the key differences and similarities in their marketing approaches, emphasizing how Aldi and Tesco compete in the retail sector. The conclusion summarizes the effectiveness of each company's marketing strategies and their impact on market positioning. Desklib provides access to this presentation and many other solved assignments.

Marketing Essentials

Activity 2

 Introduction
 Comparison between Aldi and Tesco
 Marketing Mix
 Aldi Private Limited Company
 Conclusion
 References
Table of Contents

Marketing refers to the process of actions in which the Enterprise used
to promote their goods and services into the competitive market
which helps them to attract their targeted customers. An
organisation can promote their services with the help of marketing
research and advertising their products into the market. It is the most
important process which must be adopted by every organisation so
that they can encourage the audience towards their offered products
and services
Introduction

 The PPT discusses the comparison between Tesco and Aldi plc by
applying marketing mix. Aldi PLC is the multinational
organisation which is dealing in the retail sector of industry in
the competitive market. It is important for the organisation to
determine the competitors which will be helpful and develop
innovative products in the competitive market. This will be
helpful in developing a positive image in the competitive
market.
Comparison of how different organisation
apply marketing mix to marketing planning

Marketing Mix
Tesco private limited company was founded in the year of 1919 by
Jack Cohen. It is the third largest company which is dealing in the
retail sector in the world. PPT is discussed about the comparison
between Tesco and Aldi PLC by applying marketing mix
Marketing Mix of Tesco Private Limited Company
 Product: Tesco is the organisation which is dealing in the retail
sector of industry which used to provide food, clothes, stationary,
cosmetics and other items at their stores. The organisation is also
manufacturing the products with their own brand name.

Marketing Mix
 Product: Aldi selling a wide variety of products and also expanded
their business into the competitive market as the organisation has
determined the different demands of their targeted customers and also
working upon it. They are already working on nearly 1350 products
with the new items and something innovative in them. The
organisation believes in order to innovate their products from time to
time as it is useful in order to satisfy the designs of the targeted
customers.
Aldi Private Limited company

It can be concluded from the above PPT that Aldi plc is the most
famous organisation in the competitive market. It is important for
the company to determine different approaches in order to
encourage their targeted customers towards their products and
services. The organisation uses different techniques in order to
balance a marketing mix and also used to provide high quality
products at reasonable price which will be helpful in order to and
hence their sale.
Conclusion

 Books and Journals
 Badaró, M., 2020. Pedagogies of value: Marketing luxury in
China. HAU: Journal of Ethnographic Theory, 10(1), pp.85-98.
 Campbell, K.S., Naidoo, J.S. and Campbell, S.M., 2020. Hard or
soft sell? Understanding white papers as content marketing. IEEE
Transactions on Professional Communication, 63(1), pp.21-38.
References

Thank You