ALDI and TESCO: A Comparative Analysis of Marketing Mix Elements
VerifiedAdded on 2022/12/28
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AI Summary
This report provides a detailed comparison of the marketing mix strategies employed by ALDI and TESCO, two prominent retailers. The analysis covers the 7Ps of marketing: product, price, place, promotion, people, process, and physical evidence. The report examines ALDI's approach of offering high-quality, own-brand products at low prices, utilizing cost-saving promotional tactics, and maintaining a simple store layout. It contrasts this with TESCO's broader product range, club card discounts, and online and offline distribution channels. The report highlights differences in employee management, store layout, and customer service processes, concluding that while both companies compete using similar strategies, ALDI's focus on organic products and cost-efficiency gives it a competitive edge. The report also includes references to academic sources supporting the analysis.
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