Business Project Management: A Case Study of Aldo Summer Shoe Launch

Desklib provides past papers and solved assignments for students. This project details the successful launch of Aldo's summer shoe brand.

Managing a Successful Business Project
Globalisation
Student’s Name –
Student’s ID -
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Table of Contents
a) Establish your aims and objectives for the project. Outline objectives and
timeframes based on the scenario set........................................................................3
b) Produce an appropriate project management plan that includes relevant actions to
meet objectives and timeframes.................................................................................4
Table 1: Cost and Time...........................................................................................7
c) Conduct research to generate knowledge, which will form the basis for analysis of
the scenario, posed in the brief.................................................................................16
d) Analyse your finds and draw conclusions to form the basis for recommendations.
.................................................................................................................................. 17
e) Present and produce your project in an appropriate manner for the intended
audience....................................................................................................................23
f) Communicate your recommendations in an appropriate manner for the intended
audience....................................................................................................................24
g) Complete a performance review that addresses the following:.............................25
Reference List...........................................................................................................28
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a) Establish your aims and objectives for the project. Outline objectives and
timeframes based on the scenario set.
Project background
Globalisation has played a crucial role in leading many established multinational
companies to sell their respective products and services in the globalised market. It
has influenced and developed an international market strategy to operate on a global
scale (Mowforth and Munt, 2015). It has successfully integrated different companies
to do business together that has increased the global interactions and enabled
international ideas, culture and trade with in different market place. The influences to
cultural awareness, global co-operation and economic independencies have shown
significant promotion by the concept globalisation. To gain a successful business
model and show emerging ideas to collaborate, this project management has taken
a well-known shoe manufacturer – Aldo as the company (Aldoshoes.com, 2019).
The project concerns to create a recognisable market brand that is summer shoes in
order to compete the bigger shoe brands present in the global market. The team
signifies to launch an event during London Fashion Week in order to sell the product
to well-known industry representatives that to be held from 16th-20th Feb 2019.
Project Aims
The project aims to create a new market brand showing new summers shoes and to
launch an event to sell the product to major industry representatives in London
Fashion week 2019.
Project Objectives
Project objectives are a direct approach to show the overall performance indication
and work as an indicator to gain the project deliverables in a positive way. It ensures
the project success and the plan meeting its core purpose (Harrison and Lock,
2017). The following are the project objectives determined by the project design
manager.
 To create a new brand summer shoe design in the market, therefore, to compete
the existing big shoe brands
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 To launch a well-established event in the London fashion week 2019 in order to
attract major industry representatives that are attending in the London fashion
show.
 To ensure the project is completed well in time and is tested and signed off by the
company board before going
 To ensure applicable recommendation from the information availed form the
conducted small-scale research study.
b) Produce an appropriate project management plan that includes relevant
actions to meet objectives and timeframes
Project scope statement
The project scope statement is referred to the utilised corner that is well utilised by
the design manager in order to demarcate the deliverables based on the project
(Pheng, 2018). The statement helps the manager to identify the different success
factors, assumptions and different constraints reflecting the project management
plan. It clearly states the project boundaries and ensures a precise outline of the
entire determined project concept.
Included scope
The project inclusions are the factors that are identified to meet the project outcomes
and ensure deliverables that ensure the scopes availed towards the project
management plan. Following are the determined scopes –
 The project ensures a timely approach and a well-structured loom to conduct an
efficient and effective event. The scope makes sure the sale of a new brand
product – summer shoe, to the fashion industries and major manufacturers in
London Fashion Week.
 The project also includes a rational approach to create a formal document
acknowledging the overall concept and to market the new design to the
concerned stakeholders. Conceptualising the necessary areas while launching
the product in due time is conformed as the included deliverable.
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 The project evaluates a well approached small research study that has shown the
primary data collection method including qualitative and quantitative research
approach to gain persuasive data. It elucidates the positive outcome for Aldo.
Excluded scope
The project excludes certain areas in order to focus on the definite areas. Following
are the areas that the project has barred in the project scope statement –
 In understanding the relevance of the research study, the project has determined
a primary approach to gain data from qualitative and quantitative research
approach. The excluded factor is that the project design manager has excluded
secondary research study and focused on the primary or firsthand sources to
design and lead the project further.
 In taking the research study to the concern the interview and survey have been
based on the fashion industrial experts and potential customers present in the UK
market. The exclusion is to neglect the perceptions and concept of the
employees of Aldo.
Cost of Project
Activities Time Cost per hour (£) Total Cost (£)
In order to
demeanour a small
scale research
study, it is required
to assess all the
obligatory sources
for the project.
50 30 1500
To ensure a brief
estimation and
accounting of all
integrated network
and hardware
chains, therefore, to
30 20 600
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sustain the project
proceedings
To manage and
direct the London
fashion event and to
ensure needed
market supports.
40 30 1200
Classification and
reassurance of
technological and
digital backups for
the project
management
30 30 900
Declaration of all
indispensable
project resources in
order to allocate
different project-
based tasks
20 20 400
Essential
determination and
assuring Media
control that to
ensure market
promotional
mediums
40 20 800
Diversified materials
required for project
plan support and
further movement.
20 20 400
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TOTAL £ 5800
Table 1: Cost and Time
(Source: Created by the learner)
Project Quality management
Project quality is considered as an essential area that concerns a suitable approach
to gain knowledgeable areas and to meet the deliverables of the project
management (Pheng, 2018). The quality management aims to assess and manage
the desired product quality and utilise the efficient processes and activities to meet
the wanted product design and approach for a summer shoe. Following table has
shown the roles of management heads in order to organize and assure the required
project quality.
Role Quality Responsibility
Production Design
Manager
The project design manager takes on the
liability to direct the project design and its
desires for the project. Product design here is
considered as a new concept of branded
summer shoes with a customer valued capable
approach. The manager determines the definite
errands to ensure every indispensable step and
assure the design activities leading to the
efficient production process. The person
upholds the required time and resources while
allocating each predictable tasks. The design
manager makes sure the resolute expectations
of the potential customers therefore to meet the
product objectives and efficiency.
Project Manager The project manager reins and controls every
identified step that involves the project needs
and ensures project completion successfully.
The manager control time limits and overall
deadlines to finish the work in determined
timeframes. The manager significantly enables
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the team communication and coordination,
therefore, to ensure the project meeting its
deliverables with all required completions. The
quality of the project is therefore ensured in
managing distinct aspects that concern the
overall project reliability.
Project Event Manager Project event manager also takes the
accountability to prepare, manage and plan the
event initiations. The person identifies the
requirements and activities that are essentially
required for the project success. The manager
also maintains the event team coordination and
management therefore to enable high efforts
and successful event completion. To launch the
event, media support and promotion is highly
maintained by the manager.
Table 2: Quality management responsibility
(Created by the Learner)
Project Resource Plan
In project management, the resources are essentially determined as a support to
carry out the tasks signified with the project management plan (Lock, 2017). The
resources play a crucial role in completing the project activities successfully. It is
allocated and assessed before the project starts. It helps the design and project
manager to store, manage and compile the activities in a proper and efficient way. It
is indispensable includes funds, organised workforce and materials. Following are
the resources –
 Human resource – A recognisable and essential resource enables the project in
meeting its individual tasks and activities. Well, coordinated and knowledgeable
workforce is considered as the asset to the management. The activities are
responsible been taken and finished by the workforce to meet the project
performance.
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 Financial resource – The finances and project budget is an important area that
is determined as the most essential resource for a project (Mellor, 2018). It
enables all the areas with effective monetary support and helps the manager to
implement other resources. In taking the activities, the required fund for this
project is estimated to be £ 5800.
 Material Resource – These are the supportive resources or materials required in
storing and conducting overall project management plan. It enables the manger
and team to deliver a well-documented project plan. The materials include project
software, computer system, stationeries and internet connection that support the
project in completion.
Communication plan
What Who Why When Method
Communicati
on is an
effective
means to
convey
information
and relevant
data to the
respective
authorities
(Heagney,
2016).
Communicati
on enables
permissions
to project
initiation and
other
respective
The higher
authorities of
Aldo that
include –
CEO and
board of
directors are
the personnel
that are to be
communicate
d with.
Communicatio
n is done with
the authorities
to gain all-
important notes
on the project
process. It is
essential to
ensure
resources for
the project, and
therefore
communication
is considered
important.
In order to
initiate the
project
successfully,
communicatio
n is done at
the very
beginning of
the project
plan and
initiation.
Communication
can be done
through e-mail
connectivity,
formal meeting,
and Skype
calls.
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areas.
Communicati
on is also am
a process
that ensures
the
perception
flow and
context
sharing as
dependable
on the
overall
project
perception. It
is a two-way
information
sharing
process that
ensures
required data
sharing
among the
concerned
person
(Habermas,
2015).
In taking the
relevance of
information
and research
study, the
concerned
person
selected is
the fashion
industry
experts and
other
advertising
media
manager.
Communicatio
n is important
to understand
the perception
from the
personnel
selected in the
research study
The
communicatio
n is
necessaryfor
the research
study.
specifically
during the time
of interview or
qualitative
data research
study
The most
significant way
to communicate
is to use the
formal meeting
as a
communicable
method. E-mails
and telephonic
conversation
are some other
considered
methods.
Communica
tion is also
relevant to
convey a
message to
The potential
customers of
Aldo are
considered as
the
Communicatio
n is necessary
to support the
research study
and to gain all
The
communicatio
n is to
essential in the
quantitative
The method to
communicate
with the
customers is
the online
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the mass
samples
and to gain
information
all together
in the
project
managemen
t plan. It
leads the way
to gain data
relevant to
the project.
individuals
that are
considered to
be
communicate
d.
the required
information that
is relevant to
the scenario
and project
design plan.
research
approach that
is a time of the
survey.
process that is
through e-mail
connectivity and
social media
communication.
Table 3: Communication Plan
(Source: Created by the learner)
Risk assessment
Wee
k No
Date
Identified
Risk
Identification
or problem
encountered
Responsi
ble
person
Impac
t
Effect On
project
Risk
reduction
action
1. 07.01.20
19
Time
managemen
t and
departmenta
l issues
Project
design
manager
High In
understanding
the relevance
of time
management
as per the
project
management
plan, time
management
has been
In order to
reduce the
risk further
affecting the
project. The
design
manage r
has
specified the
time frames
and work
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considered
important to
perform
effectively in
the London
fashion Expo.
The issues in
mismanaging
the time have
led to
unnecessary
delays and
design
process.
break down
the structure
in order to
reallocate
the tasks
and maintain
the time
scales
successfully
2. 15.01.20
19
Communicat
ion and
coordination
issues
Project
event
manager
Mediu
m
Communicatio
n and
coordination
within the team
and its
members are
also
considered
necessary to
ensure the
overall project
management
meeting its
objectives. The
issues have
affected the
project with
certain
miscommunica
Communicat
ive
workshops
and the
informal
meeting can
lead the
team to
coordinate
more and
understand
their
respective
responsibiliti
es in the
project
managemen
t plan.
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