32541 Project Management - Alexandria's Fashion Project Plan

This project plan, prepared for Alexandria's Fashion, details the 'Fashion Retail of the Future' project. It includes a document purpose, project background, objectives (regaining market share, attracting new customers), and a value statement predicting a 50% retail sales increase by April 2022 and the opening of seven new stores. The project scope encompasses background checks, pilot implementation at the Sydney store, quality control, staffing, marketing, and refurbishment of the remaining twelve stores. The plan outlines a detailed task list, project budget, and time estimate, utilizing a bottom-up estimation technique. Quality and risk management processes are defined, along with a monitoring and control strategy and an implementation strategy. Finally, the plan provides recommendations and approvals for project execution. The project aims to revitalize the company's market position in response to the rise of online shopping.

32541 Project Management – Assignment 2 Part A
Due: 12 noon, 3rd Jun 2019
Alexandria’s Fashion
Project Plan for
“Fashion Retail of the Future”
Prepared By: [Student Id & Full Name]
Project Managers
© Alan Sixsmith 2019

Alexandria’s Fashion
Table of Contents
1. DOCUMENT PURPOSE____________________________________________3
2. PROJECT BACKGROUND_________________________________________3
3. PROJECT OBJECTIVES____________________________________________3
4. PROJECT VALUE STATEMENT____________________________________3
5. PROJECT STAKEHOLDERS________________________________________3
6. PROJECT SCOPE_________________________________________________4
8. TASK LIST______________________________________________________5
9. PROJECT BUDGET_______________________________________________8
10. PROJECT TIME ESTIMATE_____________________________________12
11. QUALITY MANAGEMENT PROCESS____________________________16
12. RISK MANAGEMENT PROCESS________________________________16
13. MONITORING AND CONTROL STRATEGY_______________________18
14. IMPLEMENTATION STRATEGY________________________________18
15. RECOMMENDATION(S) AND APPROVALS______________________19
PART B: PERSONAL REFLECTION____________________________________20
REFERENCES_______________________________________________________22
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Alexandria’s Fashion
1. Document Purpose
The purpose of the document is to present the project plan for Alexandria’s Fashion
for the Fashion Retail of the Future.
2. Project Background
Alexandria’s Fashion is an organization that has witnessed huge success in the
market. With the increase in the online shopping by the customers, the market shares
of the company are falling down. The company has decided to carry out the project of
Fashion Retail of the Future. The project will be completed in two phases. The phase
one will cover the pilot implementation at the Sydney store and the next phase will
include the refurbishment of the rest of the twelve stores.
3. Project Objectives To regain the customer base and the market shares as per the values that were
present in the years 2015-16 and show better results.
 To attract new customers and enhance the customer engagement levels of the
existing ones (Dalcher, 2015).
 To complete the project as per the determined budget and timeframe.
4. Project Value Statement
It is estimated that the retail sales will increase by 50% by the end of April 2022. The
project will also focus on the opening of 7 new stores for the brand to regain its
market reputation. The refurbishment of the stores will be completed by the end of
November 2021 (Joslin and Muller, 2015). The new stores will take a couple of years
more so that the enhanced market shares may be achieved.
5. Project Stakeholders
The project stakeholders and their associated information is shown in the image below
(Rose, 2013).
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Alexandria’s Fashion
6. Project Scope
The scope of the project will include the activities as background check & planning,
execution of the pilot implementation, quality checks & control, staffing & resource
requirements, marketing procedures, and the final phase of the pilot implementation.
The refurbishment of the remaining stores will be done thereafter (Wearne, 2014).
7.
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Alexandria’s Fashion
8. Task List
Scope Item: Background Check & Planning
Task Name Deliverable
Market analysis and SWOT analysis for the
organization
SWOT analysis results
Business case analysis and cost-benefit analysis
Milestone 1: Project Charter Project Charter
Information collection to identify the
requirement of the new facility
Information Sets
Determination of the major gaps and needs
Scope definition Project Plan
Planning of the project areas - estimations and
sub-plans
Milestone 2: Project Plan Project Management Plan
Scope Item: Pilot Implementation - Execution Phase
Task Name Deliverable
Analysis and finalization of business and
technical and software requirements
RFP Processes - Hardware, Network, and
Security Tools and Material
RFPs
Outsourcing - Contractual Procedures with
Canobury Software
Development of a technology architecture plan Technology Architecture Plan
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Alexandria’s Fashion
Back-office applications and databases - Set-up
UAT processes with Canobury Software UAT Results
Implementation of the hardware and networking
components
Milestone 3: RFPs and development of the
software
Scope Item: Quality & Control
Task Name Deliverable
Communication and tracking with the
outsourcing party on the development status
Communication Reports
Quality audits and reviews Quality Audits
Development of a customer loyalty program Customer Loyalty Program
Syncing of the front-end and back-end
Implementation of the security controls Implementation Report
PoS application implementation Implementation Report
Integration and quality checks
Interfacing and conversions
Milestone 4: Implementation and Quality
Scope Item: Staffing & Resource Management
Task Name Deliverable
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Alexandria’s Fashion
Determination of the additional staffing needs -
Recruitments accordingly
Staff recruitments
Training and induction programmes for the new
and existing members
Training programs
Milestone 5: Staffing and Training
Scope Item: Marketing Procedures
Task Name Deliverable
Marketing of the new facility on social media
platforms
Marketing Results
Tele-media and print-media marketing Marketing Results
Press releases and conferences on the pilot
implementation
Milestone 6: Marketing and Advertising Marketing Results
Scope Item: Pilot Implementation – Final Phase
Task Name Deliverable
Release and Go-Live for flagship Sydney store
Customer and market feedback Customer & Market Feedback
Performance and improvement analysis
Milestone 7: Pilot Implementation Final Report
Scope Item: Refurbishment of the Remaining Stores
Task Name Deliverable
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Alexandria’s Fashion
Refurbishment of Store 1 Completion Report for the
Store
Refurbishment of Store 2 Completion Report for the
Store
Refurbishment of Store 3 Completion Report for the
Store
Refurbishment of Store 4 Completion Report for the
Store
Refurbishment of Store 5 Completion Report for the
Store
Refurbishment of Store 6 Completion Report for the
Store
Refurbishment of Store 7 Completion Report for the
Store
Refurbishment of Store 8 Completion Report for the
Store
Refurbishment of Store 9 Completion Report for the
Store
Refurbishment of Store 10 Completion Report for the
Store
Refurbishment of Store 11 Completion Report for the
Store
Refurbishment of Store 12 Completion Report for the
Store
Milestone 8: Refurbishment of all the stores Final Project Report
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Alexandria’s Fashion
9. Project Budget
Resource Name Type Std. Rate
Project Manager Work $190.00/hr
Business Analyst
1 Work $180.00/hr
Business Analyst
2 Work $180.00/hr
Hardware
Specialist 1 Work $152.00/hr
Hardware
Specialist 2 Work $152.00/hr
Security Specialist Work $165.00/hr
Network Specialist
1 Work $130.00/hr
Network Specialist
2 Work $130.00/hr
Warehouse Staff 1 Work $95.00/hr
Warehouse Staff 2 Work $95.00/hr
Store Fit-out Staff
1 Work $95.00/hr
Store Fit-out Staff
2 Work $95.00/hr
Accountant Work $130.00/hr
Manager's
Committee Work $190.00/hr
Hardware
Components Material $432,000.00
Networking
Peripherals Material $415,000.00
Outsourcing Costs Material $2,150,000.00
Training Costs
(Wilke, 2015) Material $350,000.00
Security Tools Material $400,000.00
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Alexandria’s Fashion
Cost of the
Database Material $400,000.00
Quality Tools Material $399,888.00
Marketing Tools Material $400,000.00
WBS Task Name Cost
1 Fashion Retail of the Future $11,000,000.00
1.1 Background Check and Planning $116,080.00
1.1.1 Market analysis and SWOT analysis for the
organization $20,720.00
1.1.2 Business case analysis and cost-benefit analysis $28,000.00
1.1.3 Milestone 1: Project Charter $0.00
1.1.4 Information collection to identify the requirement of
the new facility $28,800.00
1.1.5 Determination of the major gaps and needs $17,280.00
1.1.6 Scope definition $6,080.00
1.1.7 Planning of the project areas - estimations and sub-
plans $15,200.00
1.1.8 Milestone 2: Project Plan $0.00
1.2 Pilot Implementation - Execution Phase $4,312,544.00
1.2.1 Analysis and finalization of business and technical and
software requirements $60,192.00
1.2.2 RFP Processes - Hardware, Network, and Security
Tools and Material $1,345,040.00
1.2.3 Outsourcing - Contractual Procedures with Canobury
Software $2,317,200.00
1.2.4 Development of a technology architecture plan $42,912.00
1.2.5 Back-office applications and databases - Set-up $413,520.00
1.2.6 UAT processes with Canobury Software $95,328.00
1.2.7 Implementation of the hardware and networking $38,352.00
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Alexandria’s Fashion
components
1.2.8 Milestone 3: RFPs and development of the software $0.00
1.3 Quality and Control $676,216.00
1.3.1 Communication and tracking with the outsourcing
party on the development status $16,720.00
1.3.2 Quality audits and reviews $441,328.00
1.3.3 Development of a customer loyalty program $49,280.00
1.3.4 Syncing of the front-end and back-end $24,960.00
1.3.5 Implementation of the security controls $19,800.00
1.3.6 PoS application implementation $27,072.00
1.3.7 Integration and quality checks $42,912.00
1.3.8 Interfacing and conversions $54,144.00
1.3.9 Milestone 4: Implementation and Quality $0.00
1.4 Staffing & Resource Management $395,600.00
1.4.1 Determination of the additional staffing needs -
Recruitments accordingly $30,400.00
1.4.2 Training and induction programmes for the new and
existing members $365,200.00
1.4.3 Milestone 5: Staffing and Training $0.00
1.5 Marketing Procedures $498,080.00
1.5.1 Marketing of the new facility on social media platforms $443,200.00
1.5.2 Tele-media and print-media marketing $44,800.00
1.5.3 Press releases and conferences on the pilot
implementation $10,080.00
1.5.4 Milestone 6: Marketing and Advertising $0.00
1.6 Pilot Implementation - Final Phase $37,752.00
1.6.1 Release and Go-Live for flagship Sydney store $13,272.00
1.6.2 Customer and market feedback $15,840.00
1.6.3 Performance and improvement analysis $8,640.00
1.6.4 Milestone 7: Pilot Implementation $0.00
1.7 Refurbishment of the Remaining Stores $4,963,728.00
1.7.1 Refurbishment of Store 1 $437,976.00
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Alexandria’s Fashion
1.7.2 Refurbishment of Store 2 $424,704.00
1.7.3 Refurbishment of Store 3 $411,432.00
1.7.4 Refurbishment of Store 4 $398,160.00
1.7.5 Refurbishment of Store 5 $424,704.00
1.7.6 Refurbishment of Store 6 $411,432.00
1.7.7 Refurbishment of Store 7 $398,160.00
1.7.8 Refurbishment of Store 8 $424,704.00
1.7.9 Refurbishment of Store 9 $437,976.00
1.7.1
0 Refurbishment of Store 10 $398,160.00
1.7.1
1 Refurbishment of Store 11 $398,160.00
1.7.1
2 Refurbishment of Store 12 $398,160.00
1.7.1
3 Milestone 8: Refurbishment of all the stores $0.00
10. Project Time Estimate
The estimation of the project schedule is done as per the bottom-up estimation
technique. The pilot phase will end in May 2020. For the rest of the stores, it will only
be the implementation and quality control as the development work will be already
finished (Yaghootkar and Gil, 2012). The rest of the stores will be refurbished in
approximately one month each. The detailed schedule is shown in the table below.
WBS Task Name Duration Start Finish Predecessors Resource Names
1 Fashion Retail of the Future 658 days Thu 23-
05-19
Mon 29-
11-21
1.1 Background Check and Planning 44 days Thu 23-
05-19
Tue 23-07-
19
1.1.1 Market analysis and SWOT
analysis for the organization 7 days Thu 23-
05-19
Fri 31-05-
19 Business Analyst 1,Project Manager
1.1.2 Business case analysis and cost-
benefit analysis 7 days Mon 03-
06-19
Tue 11-06-
19 3 Business Analyst 2,Project
Manager ,Accountant
1.1.3 Milestone 1: Project Charter 0 days Tue 11-
06-19
Tue 11-06-
19 4
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