Strategic Management: Analyzing Alf Mizzi & Sons' Competitive Position

This report provides a strategic analysis of Alf Mizzi & Sons, a marketing group based in Malta, focusing on its competitive positioning and strategic management practices. It examines various strategy types, including corporate and functional strategies, and assesses the impact of competitive drivers like political and economic factors on the organization. The report delves into internal analysis, highlighting strategic drift and management challenges, and explores strategic choice models such as the Resource-Based View (RBV). Furthermore, it discusses the implications of selected strategies for Alf Mizzi & Sons, particularly concerning marketing and HR relations. The conclusion emphasizes the importance of strategic planning and thorough capability assessment for establishing a strong market position. Desklib offers this document, along with many others, to aid students in their academic pursuits.

STRATEGIC MANAGEMENT

TABLE OF CONTENTS
• INTRODUCTION
• MAIN BODY
• CONCLUSION
• REFERENCES

INTRODUCTION
• Strategic management is basically the planning,
analysis and monitoring of the various activities
which helps the organizations to meet their
objectives as well as goals.
• This report gives a brief about strategy types in
relation to organization, competitive drivers and
impact on competitive position of organization,
internal analysis, strategic choice models and
implications of selected strategy.

COMPANY OVERVIEW
• The Alf Mizzi and sons is primarily the
renowned marketing group being
established by Alfred Mizzi and
headquartered in Malta.
• It is mainly the family-owned business and
thus has expanded in wide geographies in
partnership with some local companies.
• It operates within sales and marketing of
large number of food as well as grocery
product.

STRATEGY TYPES IN RELATION TO
ORGANIZATION
• Corporate strategy
• Corporate strategy is basically the series
of actions which the organization
undertake to achieve the objectives and
goals and for gaining the competitive
advantage.
• Functional strategy
• This basically encompasses the various
approaches which addresses the specific
functional area within an organization.

COMPETITIVE DRIVERS AND IMPACT ON
COMPETITIVE POSITION OF ORGANIZATION
• Political factors
• various political factors like tax rate,
foreign exchange rate, political stability
etc. affects the functioning of Alf Mizzi
& sons.
• Economic factors
• The different economic factors like
employment rate, exchange rate,
inflation rate affects the company in a
great way.

INTERNAL ANALYSIS
• Strategic drift is basically the gradual decline
as well as decrease in the competitive
advantage of the organization and failure of
company to respond to changes within
business environment.
• Lack of management
• This is the biggest factor which has contributed
to the strategic drift of Alf Mizzi & sons. the
management of the company is not well-
defined due to which there is lack of effective
communication between the employees.

STRATEGIC CHOICE MODELS
• RBV
• Resources based view is basically the
approach which the organizations use in
order to achieve the competitive position.
• This is the framework which helps the
organization about the various resources
which will help them to exploit the
position in market place.
• In short, this model helps the organization
to attain competitive advantage and thus
establish position in market.

IMPLICATIONS OF SELECTED STRATEGY
• If Alf Mizzi and sons wants to expand their
operations and achieve more growth in their
business then they must focus on the
department of marketing and their relation
with the other departments.
• Relations with hr department-
• The accuracy and productivity of any
department is concerned with the HR
department as all of them gather the
experience from the training provided by
them.

CONCLUSION
• It has been summarized that in order to
establish position in market,
organizations need to develop a strategic
plan in which they are required to assess
their capabilities thoroughly.
• Various factors like political, economic,
socio-cultural affects the operations of
the organization in both positive and
negative way.

REFERENCES
• DAVID, F.R. AND DAVID, F.R., 2019. STRATEGIC MANAGEMENT: A COMPETITIVE
ADVANTAGE APPROACH, CONCEPTS AND CASES. PEARSON.
• HITT, M. AND DUANE IRELAND, R., 2017. THE INTERSECTION OF
ENTREPRENEURSHIP AND STRATEGIC MANAGEMENT RESEARCH. THE
BLACKWELL HANDBOOK OF ENTREPRENEURSHIP.PP.45-63.