Report on ALFA Travel Ltd: Operations, Sustainability, and Development

This report provides an overview of ALFA Travel Limited, a London-based tour company, focusing on its mission to deliver memorable customer experiences and its operational strategies. It outlines the company's goals, vision, and values, emphasizing transparency, trust, and integrity. The report discusses past operations that contributed to the company's vision, such as partnerships with hotels and the Alfa Travel Shop loyalty program. It identifies current operational issues, including employee training gaps and balancing growth with environmental sustainability, while also considering the company's environmental impact and CSR activities. Furthermore, the report details ALFA Travel's plans for market and product development to enhance its competitive position in the tour and travel industry.

Brief overview of chosen organization
ALFA travel limited is a tour company based on London. It offers quality services to the
customers so that they will that they are getting valuable services in return of price, they are
paying. The mission of the organization is to offer memorable experience to the customers by
fulfilling their expectations. Here, the business entity is likely to operate from local, convenient
and pick up points at six different locations within UK. In addition to this, they offer facility to
pick up the users from the nearby location of their home and take them to one to their
interchanges where one needs to join a specific tour coach. After boarding on the tour coach, the
holiday begins. In addition to this, they are associated with several hotels and restaurants with an
aim to provide reliable & quality accommodation to the customers. In majority of the holidays
being offered by the organization includes friendly experienced drivers to help the customers at
each & every stage (About Us, 2022). Now, they have been expanding in terms of coach holiday
that includes modern coaches to offer the highest safety standards to audiences so that the
customers can enjoy the trip.
Goals of organization
 To exceed the customer’s expectations by offering them memorable, high quality holiday
experience.
 To offer a warm and friendly travel facilities to the customers.
 To increase the sales & revenue of the company.
 To enhance the customer base of the organization by offering quality as well as
memorable experiences.
 To formulate a positive image of the company in order to get the competitive edge
efficiently.
Vision of the organization and outlined the values of organization to support the vision
Alfa travels is a well-known company that offers excellent tour services to provide the
better experience to the customers. They have partnership with hotels to make the entire tour of
the customers successful. It is analyzed that Leisureplex that is a well-known hotel associated
with the respective organization have been received award from Tripadvisor travel choice and

certificate of excellence. Apart from this, they are also known to offer the excellent customer
services by resolving the issues of customers in timely manner.
The vision of the organization is to make sure to exceed with expectations of customers
in terms of quality, value for money and more. For this purpose, they put the best possible efforts
to make the entire trip of the customers memorable. There are no hidden cost and surcharge that
is being charged by the company. They keep the things transparent with an aim to offer the best
possible services to the guests. The second value, they follow is trust. Here, the business
managers of the respective organization ensure to gain the trust of the customers by offering
them the promised services. Apart from this, they also follow the principle of integrity by
keeping the data of guests safe & secure. By following the values such as transparency, trust,
integrity and more, it is possible to realize the vision of the company efficiently.
Outlined the past operations of the organization that helped in attainment of set vision
ALFA travel company is working within the field of tour & travel to offer the best
possible travelling experience to the customers. The main aim of the company is to provide
valuable, memorable experiences to the guests so that they can enjoy the trip. In this regard, they
are associated with several hotels and restaurants with an aim to provide reliable & quality
accommodation to the customers. In majority of the holidays being offered by the organization
includes friendly experienced drivers to help the customers at each & every stage. They have
Alfa travel shop through which the customers can get the benefit of exclusive membership.
Basically, the Alfa travel shop is a way of the company to reward their loyal customers. Here, the
membership includes benefits such as discounts, free gifts, early access of broachers and more
(Alfa travel shop, 2022). These operations of the respective business entity are helpful in
formulating a positive association with the potential customers. With this, they can easily offer
the best possible experience to the users that will help in attainment of set vision in an efficient
manner.
It is analyzed that the respective company is an employee-owned organization. They have
been made transition to employee ownership on july 2015. This is because the company values
their employees and consider that the employees play a significant role in delivering quality &
valuable experience to the customers. Here, employee interaction makes the company a different

one and they ensure that it is evident of their interaction with the customers and suppliers (About
Us, 2022). Basically, employee owned refers to such a culture where all the individuals are likely
to work together to realize the stipulated goals. Here, the past operations of the respective
business entity play an important role in attainment of the pre-defined goals successfully.
What are the current operational issues that ensures organisation’s sustainable growth? Consider
the impact of operations on the environment and the CSR activities of your chosen organization
Currently, the company is facing several so issues related to sustainability. To offer the
best possible experience to the customers, there is requirement to maintain effectiveness in the
daily operations. Here, the respective business entity is facing operational issues in terms of lack
of employee training regarding the recent & updated trends within the tour and travel industry. In
addition to this, the respective business entity is facing issue related to maintain the proper
balance in growth & environmental development. This will put a direct influence on sustainable
growth of the company in the future period of time.
It is analyzed that operations of ALFA travels put a profound impact on environment &
CSR activities. They arrange travel activities by using the natural resources which might hamper
the natural environment of the country. Additionally, they have association with hotels to offer
the best possible services to the guests. Here, the respective business organization ensures to use
environmental friendly resource to maintain long-term sustainability. It is monitored that they
take suitable steps for the growth of the society. They ensure to protect the data and privacy of
the users efficiently. In addition to this, they are likely to measure the impact of their activities
on the environment in order to make further improvements in an efficient manner.
State the plans of the organisation in terms of market development and product development
In the present era, there is extensive competition prevails within tour and travel industry.
To sustain in such competitive environment, it is essential to ensure the product & market
development. In this context, the market and product development activities of Alfa travel
company are mentioned below:
Market development: Market development refers to enhancing the market share of the
company while continuing the business with pre-defined products. Basically market

development can be done by expanding business in different regions, cities and more. It allows
the company to target a new set of customers. In current context, Alfa travel company needs to
expand the market significantly so that they can earn huge amount of profit margin significantly.
In this regard, they are required to undertake detailed market analysis before entering into a
particular market place. This will make the company enable to earn huge amount of profit for
future growth & enlargement.
Product development: Product development is also an imperative element for the growth &
enlargement of a company. In this, new product is developed to gain the attention of customers
in significant manner. While developing a product, there is requirement to carry out the detailed
market analysis with an aim to gain the information about needs & requirements of buyers. In
current context, Alfa travel company can add new products in terms of additional services to
grab the attention of audiences significantly.
Alfa travel shop, 2022. [Online]. Available through :< https://www.alfatravel.co.uk/shop/>
About Us, 2022. [Online]. Available through :< https://www.alfatravel.co.uk/about-us/>