Alfa Travel Ltd: Sustainable Practices for Future in Tourism Sector

This report investigates the role of sustainable practices in the tourism industry, with a specific focus on Alfa Travel Ltd. It identifies various sustainable practices adopted by the industry, examines their implementation at Alfa Travel Ltd, and explores the challenges faced in ensuring future sustainability. The research employs a qualitative approach, utilizing secondary sources to gather theoretical information and diverse perspectives. Key findings emphasize the importance of waste reduction, energy conservation, and stakeholder engagement. The report concludes that sustainable practices are crucial for the long-term success of tourism businesses, enabling them to minimize negative impacts, enhance their brand image, and foster a competitive advantage. It highlights the need for continuous adaptation and innovation to address the evolving challenges in the tourism sector. Desklib offers a range of solved assignments and past papers for students.

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Table of Contents
STAGE 1: PLANNING............................................................................................................................................ 3
RESEARCH TOPIC:...........................................................................................................................................................3
RESEARCH AIM:.......................................................................................................................................................... 3
RESEARCH OBJECTIVES:................................................................................................................................................3
RESEARCH PROBLEM:...................................................................................................................................................3
RESEARCH QUESTIONS:................................................................................................................................................3
OUTLINE OF THE RESEARCH METHODOLOGY......................................................................................................................3
TIMELINE: GANTT CHART...............................................................................................................................................4
STAGE 2: CARRYOUT RESEARCH.......................................................................................................................... 6
WHAT ARE THE DIFFERENT SUSTAINABLE PRACTICES ADOPTED BY TOURISM INDUSTRY?..............................................................6
WHAT ARE THE ROLES OF SUSTAINABLE PRACTICES ADOPTED BY ALFA TRAVEL LTD TO ENSURE FUTURE SUSTAINABILITY?.................7
WHAT ARE THE CHALLENGES FACED BY ALFA TRAVEL LTD WHILE ENSURING FUTURE SUSTAINABILITY?..........................................7
STAGE 3: CONCLUSION OF THE RESEARCH FINDINGS........................................................................................... 8
REFERENCES....................................................................................................................................................................9

STAGE 1: PLANNING
Research Topic:
Role of sustainable practices adopted by tourism industry to ensure future sustainability.
A study on Alfa Travel Ltd
Research Aim:
To identify the role of sustainable practices adopted by tourism industry to ensure future
sustainability. A study on Alfa Travel Ltd
Research Objectives:
 To determine the different sustainable practices adopted by tourism industry
 To discern the role of sustainable practices adopted by Alfa Travel Ltd to ensure future
sustainability
 To discern the challenges faced by Alfa Travel Ltd while ensuring future sustainability
Research Problem:
The main problem of the current investigation is that tourism industry faces issue in
forming sustainability strategies to maintain present and future sustainability. This issue makes
them suffer with customer loss and ultimately reduces their brand image. Therefore, this report
includes the challenges which are faced by the tourism industry.
Research Questions:
 What are the different sustainable practices adopted by tourism industry?
 What are the roles of sustainable practices adopted by Alfa Travel Ltd to ensure future
sustainability?
 What are the challenges faced by Alfa Travel Ltd while ensuring future sustainability?
Outline of the research methodology
The methodology which will be used in the present research is qualitative research
method. Qualitative research methods are selected because it accommodates in the accumulation
of theoretical information in a systematic way. Theoretical information holds great significance
because it involves views and opinions of different authors. This report also includes secondary
sources such as books, newspapers, articles, journals, publications etc. This has made the work
easier for the research because secondary information is quite convenient to gather.

Timeline: Gantt chart
Gantt chart refers to the time scheduling chart that divides activities with proper time
interval so that every objective can be attained. This makes the work of researcher easier and
assist in timely completion of the whole research.

STAGE 2: CARRYOUT RESEARCH
What are the different sustainable practices adopted by tourism industry?
According to (Centeno and Marquez, 2020), sustainable tourism defines the sustainable
practices adopted by tourism industry. It refers to an inspiration for acknowledging every impact
of tourism, both negative and positive. It aims at minimising the negative impact of business
operations from the environment, society etc. It helps in protecting the cultural and natural
heritage, handle environmental concerns, empower local communities, combat climate change
and foster intercultural understanding and peace. Sustainability practices helps the organizations
in achieving success in the competitive market by adopting healthy working environment. With
the changing environment it is important that all companies adopt environmentally, culturally
and socially sound practices in order to achieve high growth and productivity. Some sustainable
practices that tourism industry adopts in their workplace are:
 Minimal waste - There are numerous opportunities present in the market by which
organizations can reduce their waste for maintaining clean environment. To cut down the
waste related to food, companies can get their food locally or can grow on their own site
for reducing the cost of food. Tourism businesses can also adopt policies related to food
donation that helps in delivering the unused food to people who needs food. Installing
products that are water efficient like water-saving filters will also helps in reducing
waste.
 Converse energy - Conserving energy in the tourism industry helps in reducing cost and
in increasing working efficiency of employees (Hughes, 2018). Organizations must focus
on providing effective training to their employee’s behaviour to make them understand
how to reduce energy. These behaviour and nature of employees help in various aspects
such as turning off room lights, change washing machine settings and adjusting
thermostats suitably. For maintaining efficiency, companies must use green technology or
goods.
Sustainability practices helps in building a healthy and positive environment which results in
optimal utilization of resources. This practice helps in protecting ecological processes and
conserving location's natural heritage.

What are the roles of sustainable practices adopted by Alfa Travel Ltd to ensure future
sustainability?
According to (Labanauskaitė, Fiore and Stašys, 2020), Tourism is considered as a main
part of global culture which allows people to explore the different parts of world, to meet
different nature of people and in experiencing new activities and traditions. Sustainable practices
plays a very important role in developing a positive and healthy working and staying
environment for both employees and customers. It is quite necessary to spend more money on
adopting sustainable business practices which helps in boosting the profitability of the company.
Sustainable practices adopted by Alfa Travel Ltd helps in supporting human, ecological and
economic vitality and health. The Alfa Travel Ltd focus on utilizing natural and human resources
appropriately for attaining long time growth and success in the tourism industry. Following
sustainable practices in the company helps in building better relationship with the customers as
they provide better services to them and environment. To ensure a safe and healthy environment
for customers it is important for the company to give fresh food, clean washrooms and rooms
with full sanitization. Different sustainable practices helps in gaining competitive advantage in
the tourism industry over other rival competitors. Sustainable is essential for running business
operations smoothly by ensuring staff members about the activities and in working (Rashideh,
2020). It also helps in increasing the number of employees in the company by ensuring the
working and pay conditions are safe, fair, and offered to different workers without any
discrimination. Sustainability in the company helps in motivating employees for increasing
working efficiency and effectiveness that drives financial success.
What are the challenges faced by Alfa Travel Ltd while ensuring future sustainability?
According to (Siyambalapitiya, Zhang and Liu, 2018), sustainable practices helps in
building hygienic and clean environment for people who travel a lot and want to ensure full
safety and sanitization while entering into the place. Tourism industry brings several challenges
as the technology is changing constantly and every person wants a healthy culture for sustaining
in the company. Maintaining stability and sustainability of organisation in market is a tough task
to handle in increasing competition. Thus, it is impossible for one to find ideas that would help to
fight competition. There are many issues and problems that would affect business in long run and
would affect the profitability & functioning of company in economy. It is necessary for every

tourism company to build good and strong relations with its related customers that would help
them grow and expand. It is mandatory for the company to ensure that it is fulfilling all the laid
norms, rules and guidelines by government that would affect its working and functioning. The
encounters that are faced by the tourism sector are to compete with already existing company
that are performing well and fulfilling needs & expectations of clients that are engaged with it.
Thus, finding effective solutions that would help in smooth running of business would be helpful
(Uğur and Akbıyık, 2020).
STAGE 3: CONCLUSION OF THE RESEARCH FINDINGS
It has been concluded from the following research that it is necessary for every business,
company and sector to find out various sustainable practices that would contribute in running of
organisation. It also helps to give an idea about challenges that are being faced by tourism sector
and how they can overcome such issues well in time. It helps to covert energy in best possible
ways and minimize the wastage of resources. The research also takes in account sustainable
practices that can be adopted and put into uses for better results. It is useful to understand
different practices of various cultures present in environment. Further it is necessary for planning
related actions and choosing best alternative keeping future in mind. It takes in account negative
as well as positive impact resulting due to operating business and search for tools that would help
to minimize the adverse effects for long life cycle. It is thus helpful for every sector and business
to be aware of problems that the business might face and how they can tackle it without much
incurred cost and expenses. It also focuses on optimum utilisation of resources and providing
proper training to staff persons working in a company for understanding importance of such
scarce resources and the methods that would help to improve profitability and reduce negative
effects.

REFERENCES
Centeno, R.S. and Marquez, J.P., 2020. How much did the tourism industry lost? Estimating
earning loss of tourism in the Philippines. arXiv preprint arXiv:2004.09952.
Hughes, N., 2018. ‘Tourists go home’: anti-tourism industry protest in Barcelona. Social
movement studies, 17(4). pp.471-477.
Labanauskaitė, D., Fiore, M. and Stašys, R., 2020. Use of E-marketing tools as communication
management in the tourism industry. Tourism Management Perspectives, 34. p.100652.
Rashideh, W., 2020. Blockchain technology framework: Current and future perspectives for the
tourism industry. Tourism Management, 80. p.104125.
Siyambalapitiya, J., Zhang, X. and Liu, X., 2018. Green human resource management: A
proposed model in the context of Sri Lanka’s tourism industry. Journal of Cleaner
Production, 201. pp.542-555.
Uğur, N.G. and Akbıyık, A., 2020. Impacts of COVID-19 on global tourism industry: A cross-
regional comparison. Tourism management perspectives, 36. p.100744.