MKT2261 Marketing Plan Field Work: Algonquin College Library

This report details a marketing plan developed for Algonquin College in Kuwait, focusing on the establishment of a new library. The research employs a quantitative methodology, including student surveys to gather insights into preferences and needs. The plan covers key marketing elements, including product (library services and resources), pricing (membership and additional services), place (location and accessibility), and promotion (online and offline strategies). Recommendations are provided for physical and e-library services, along with budgetary considerations and a proposed marketing strategy. The report concludes with a summary of the marketing techniques, emphasizing the importance of both traditional and modern approaches to achieve the college's goals. References from marketing experts are included. The report is a compilation of work from a marketing plan field work and a client presentation.