Algonquin College Marketing Video: Brand and Enrollment Drive

The assignment centers around creating a 60-120 second video for Algonquin College. The video's objectives are to enhance the college's brand image, attract students aged 20-30, and target the second career generation (30+). The video should highlight Algonquin's amenities, qualities beyond academics, and showcase its creative, innovative, welcoming, and fun environment. The provided transcript describes Algonquin's campus, facilities, and culture, emphasizing its focus on practical education, digital resources, and a supportive learning environment. The college aims to provide students with a memorable and engaging experience, equipping them with skills for professional success. The video project aims to translate these values into a compelling visual narrative to attract potential students and improve Algonquin's brand perception. The assignment is designed to foster creativity and marketing skills. The student is expected to showcase the college's offerings in an engaging and appealing way, and meet one of the goals to enhance the college's brand and increase enrollment.

Transcript for the Video of Algonquin
It is not education, it is worldly wisdom that you gain when you study in Algonquin. The
promoters of this college proudly say, “If the world is your classroom then join Algonquin. A
picture speaks more than a thousand words, before getting into the world of achievement data
and financial calculations related to the sponsorships associated with your study stints, launch a
virtual tour of the Ottawa campus to explore the real worth of this place.
The mesmerizing sight of students’ commons will promise you some amazing memories outside
the classrooms of this exquisite campus. You will love to be a part of the observatory of this
college, don’t get surprised, we are not referring towards the adjoining lush green gardens; we
are referring towards the canteen area of the college premise. The frolicking culture of
Algonquin gave it the moniker of an observatory where lifelong relationships based on college
fun memories thrives on the tasty food options offered by the kitchen of this colorful
observatory.
The educationalists across the world are optimistic that in the coming futures, Videos will
become the new books and notebooks for the students and learners. In order to facilitate this
futuristic demand of the education sector, the campuses of Algonquin are equipped with digitally
enabled state of the art studios where you can shoot and edit your videos for the classroom
assignments as well as other presentations to sharpen your skills in the medium of video.
We are living in a world where emotions are finding representation in the form of emoticons, the
means of the presentation are changing drastically and graphics-related tools are supporting our
expressions. Algonquin understands these futuristic needs of the communication along with the

conventional methods of communication, in order to facilitate the creative knacks of the
students. A digital printing lab and a graphics designing lab is at the disposal of all the students.
A food court along with Tim Horntorn’s lounge are also some places that have the potential to
add glamorous finesse in your campus selfies and social media albums of the celebration. The
promoters of Algonquin are aware of the fact that college campus is not all about filling up the
memories of the student with information and knowledge, it is equally about having sweet
memories of college life. The food court and Tim Horntorn’s lounge can serve as an interesting
backdrop for these memories.
After sipping a cup of coffee to energize you for a literary journey in the franchise of Starbuck,
your next destination will be an executive seminar and workshop area. Algonquin strongly
believes in providing the right ambiance for the nurturing up of the right knowledge. College
students seeking a practical exposure of the corporate corridors will certainly feel this ambiance
where leadership programs like Instinct can help them in sharpening their skills. It is very
important to mention the fact that Algonquin prospers an application-driven culture of practical
education, the reflection of this education is evident on the number of the placements received by
the students in various technology-driven sectors of the industry. The annual reports tabled by
the authorities show a placement record of above 90 percent for the students.
At the age of ’20s or in the early ’30s if you feel that “fun way learning” is an antiquated or
childish concept for you, then think again, the Ottawa campus of Algonquin supports a lavish
Theatre. The acting range encircled by this half-circle will bring you at your amplified theatrical
best. Just close your eyes for a while imagine yourself delivering a breathtaking speech at a
platform like TED-Talk, the theatre of this Algonquin’s Ottawa campus will definitely inspire

you to rehearse in this theatre and polish your speaking skills by participating in regular events
where they invite students to express their views in various types of symposiums and classroom
aids designed with the main course.
Digitally enabled library with a research desk is another place where you can cancel the noise of
ignorance bobbling in your brain and bring in an articulation of the thought process in a peaceful
environment.
Earn $ 10,000 on an average while you learn in Algonquin, the cooperative opportunity provided
by Algonquin gives you an opportunity to fund your own education, this limit of earning may
exceed up to the levels of $30,000 if you are capable enough and have this penchant for the
subject that you are dealing with.
The story of the Ottawa campus represents a culture that is the same for Perth campus and other
establishments of the Algonquin. The mission of all the operations and courses conducted by this
esteemed organization follows the mantra of converting the seeds of hopes and dreams
associated with the education into long-lasting trees of lifelong success where fruits of livelihood
are a bonus.