Reflecting on Jack Ma's Community Engagement in Alibaba's Success

This report examines the community engagement strategies employed by Jack Ma, co-founder of Alibaba, and their impact on the company's success. The report begins with an introduction to community engagement, emphasizing its role in fostering positive change and mobilizing resources. It then ...Read More

THE CASE OF JACK MA
CO-FOUNDER OF ALIBABA

Contents
INTRODUCTION...........................................................................................................................1
REFLECTION.................................................................................................................................1
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Community engagement is the technique of operating collaboratively with and via groups of
human beings affiliated through geographic proximity, unique interest, or comparable conditions
to address problems affecting the well-being of those humans. It is a powerful vehicle for
bringing about environmental and behavioural adjustments so that it will improve the health of
the community and its individuals. It frequently includes partnerships and coalitions that assist
mobilize sources and have an impact on systems, exchange relationships amongst partners, and
function catalysts for converting regulations, applications, and practices (Barnes and Schmitz,
2016). Community engagement' is consequently a strategic method with the specific cause of
working with diagnosed organizations of people, whether or not they are connected with the aid
of geographic location, special interest, or association to become aware of and deal with
problems affecting their nicely-being. This assessment will consider information about reflection
on the best practices of community engagement by using appropriate models and theories of
reflection.
REFLECTION
Community Engagement is the procedure of operating collaboratively with and through
organizations of people affiliated by means of geographic proximity, unique hobby, or similar
conditions to address problems affecting the nicely-being of those human beings It is a powerful
vehicle for bringing about environmental and behavioural modifications to be able to enhance
the fitness of the network and its contributors It regularly includes partnerships and coalitions
that assist mobilize resources and impact structures, trade relationships among partners, and
function catalysts for converting policies, packages, and practices As per defined information in
Assessment 1 to make sure better operations of organisational activities, Jack Ma perform
different role in community engagement. In order to make development in business operation
and activities, there are different transformational skills are required. Transferable competencies
are talents that you have acquired during your existence which are transferable to matters that
they'll be doing inside the destiny (Ojha and et. al., 2016). They are non-activity unique skills
which can be utilized in a ramification of occupations. You can also have learned them through
course paintings, class tasks, jobs, internships, volunteering, leadership roles or simply
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undeniable life enjoy. Transferable abilities are vital talents that every one employer is looking
for from capability activity candidates. There are several categories of transferable skills such as:
Communication- It is an effective skill which support in making effective communication
with others like employees and consumers (Di Napoli, Dolce and Arcidiacono, 2019). I analysed
that with the support of effective communication, the management of organisation can make
good interaction with their target people and aware with their needs and demands. This will
support in performing the business activities and operations in appropriate manner. Along with
this, management can deliver required information to their employees so that they can also aware
with important things as well as fill the communication gap.
Research and planning- It is another crucial skill, with the support it the management of
Cadbury can conduct research in order to aware and familiar with the consumer’s taste &
preferences so that they can make plan in order to fulfil their needs and demands. With the
assistance of this skill, they can operate their business operations in more amended manner.
Management and leadership- With the support of this skill, the manager and leader of the
respective venture can manage the business activities as well as lead or direct workforce to
perform their duties and assigned work in better form. Leadership is the most complicated of all
of the transferable talents that they will develop to make a success of their professional art work
lifestyles. It is a combination and outgrowth of all of the unique transferable abilities: Their
method as a pacesetter is to make their institution function, so their teamwork skills provide them
with the smarts to drag their group together as a cohesive unit. Their technical knowledge,
critical thinking, and creativity talents assist them correctly define the demanding situations their
group faces and give you the know-how to guide them closer to answers. The communiqué
abilities permit their group to buy into their directives and goals.
Creativity- It is another most important skill and with the support of management of
Cadbury can make innovation in their business and fulfil consumer needs as well as run their
business activities and operation in more developed form (O’Meara and Jaeger, 2019). The
creativity comes from the huge body of reference them should their paintings and the profession
and agency in which they work, letting them come up with solutions that others won't have seen.
Their multitasking abilities enable them to create a practical blueprint for success, and assist their
organization take possession of the challenge and supply the predicted effects on time.
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During the time of perform in the project, I analysed that innovation and use of new and
updated technology is the main aspect which play an effective role in the development of
business of Cadbury as well as support in performing its business operations and activities in
significant manner. Personal development is likewise known as self-development or non-public
boom. It entails the boom and enhancement of all aspects of the person, the feelings the man or
woman has approximately him or herself, and their effectiveness in residing. It includes the
development of fantastic lifestyles competencies and the development of a practical and healthy
vanity (Hollebeek, Juric and Tang, 2017). Personal improvement is likewise called self-
improvement or personal increase. It involves the boom and enhancement of all elements of the
man or woman, the emotions the man or woman has about himself or herself, and their
effectiveness in living. It includes the development of effective life competencies and the
improvement of a realistic and wholesome self-esteem.
As mentioned information of the project, I determined that there are different concepts
and theories which can use and considered by the management of Cadbury in context of
community management and reflection. Communication theory is the most important and crucial
to community engagement. It is a most important aspect not only in a community engagement
but also in activities of daily base. Without effective and proper communique, human beings of
the company will now not have a way to explicit their belief and feelings to each other. Without
it, there could be chaos and issues that would arise all around the globe. Therefore,
communication is critical as the primary unit for creating know-how and harmonious relationship
with each other. In community engagement, verbal exchange is pragmatic because it opens
interplay, offers information as well as creates or fixes discussions (Kimmel and et. Al., 2019). It
can be informal or formal channels of communication supports individual to share their visions
and make clear and realistic goals. Through individual’s ability to communicate with each other
community involvement is best ensure.
Kolb proposed that individual learner movements through a spiral of instantaneous enjoy
which ends up in observations and reflections at the experience. These reflections are then
absorbed and linked with preceding knowledge and translated into abstract ideas or theories,
which result in new methods and moves to adjust to the experience that may be examined and
explored.
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Concrete Experience (CE)- This degree of the getting to know cycle emphasizes non-
public involvement with humans in regular situations. In this stage, the learner would possibly
will be inclined to rely extra on emotions than on a scientific approach to issues and conditions
(Chilisa, Major and Khudu-Petersen, 2017). In a mastering situation, the learner is based at the
capacity to be open-minded and adaptable to trade. For instance, a customer purchase Cadbury
product very first time.
Reflective Observation (RO)- In this diploma of the gaining knowledge of cycle, human
beings recognize ideas and situations from special factors of view. In a studying state of affairs
the learner could rely on staying energy, objectivity, and careful judgment but might no longer
always take any movement. The learner would depend upon their own mind and feelings in
forming evaluations. In the example, after buying the product, the individual known with the
ingredients of the product and other goods and services of the company and make observation on
the commodities.
Abstract Conceptualization (AC)- In this degree, getting to know entails using theories,
common sense and ideas, as opposed to emotions, to apprehend problems or situations.
Typically, the learner relies on systematic planning and develops theories and thoughts to
remedy issues. In the example, the consumer thinks about their need and analyse that the
demands are fulfilled or not. If not then what are things that will support in meeting the particular
needs.
Active Experimentation (AE)- Learning in this degree takes an active form -experimenting
with converting situations. The learner could take a realistic technique and be concerned with
what actually works, in place of in reality watching a state of affairs. In the instance, the
consumer considers other brands to make comparison and tries to find out better where they can
get satisfaction by fulfilling their demands.
As a end result of the pandemic employers have needed to locate new, innovative
strategies for university students and graduates to carry out paintings revel in and an ever
developing kind of employers now run virtual art work enjoy schemes, allowing college students
and graduates to gain crucial enjoy from home (Morin, Jaeger and O'Meara, 2016). While not
anything replaces actual, on-the-hobby enjoy there are though a number of of things you could
do to enhance your possibilities of employment.
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Pick up a interest- We've all got pursuits that we would want to indulge 'if simplest we
had the time' however with the statement of the stylish lockdown it appears we're capable of all
have greater time than we idea as we enter 2021. Starting a hobby demonstrates initiative and a
ardour for mastering. It'll additionally help you occupy that difficult 'interests and hobbies' phase
of a CV or application shape. Because of social distancing measures organization sports or touch
sports activities sports activities are off the playing playing cards. However, there are
nonetheless a selection of alternatives in case you want to endure in thoughts. For instance:
observe a coding language, start writing a completely unique, learn how to prepare dinner/bake,
get outdoor and parent out a manner to plant and grow, absorb an tool, start a ebook membership,
teach yourself to a modern-day-day talents inclusive of painting, sewing, crafting and absorb
images.
Take a web short route- There's no better manner to enhance your graduate
employability than by using way of embarking on a short route to beautify your competencies.
Short, on line guides are to be had in some of topics so if you want to discover ways to use a
certain piece of software, discover what's involved in a selected position or brush up on soft
talents there might be a route for you (Renwick and et. Al., 2020). The route does no longer have
to be associated with your career. Any route taken demonstrates to employers your initiative,
stress and organisational skills. Course agencies include FutureLearn and Coursera and some of
universities run Massive Open Online Courses (MMOCs), which can be unfastened to enroll in.
Start analyzing- To be as organized as feasible for the arena of work carry out a little
research into the organization and sector you want to sign up for, paying precise attention to
companies of interest. To find out what excessive quality roles incorporate, see method profiles.
Despite the rules due to coronavirus many graduate employers are but recruiting so you may
additionally want to keep up to date with preferred employers and to study of vacancies comply
with them on social media (Barnes and Schmitz, 2016). It’s moreover an outstanding concept to
carry out a hint interview prep. In-individual interviews even though take place however with
social distancing pointers despite the fact that in area many agencies additionally depend on cell
phone and video interviews so make certain you apprehend what to expect.
Improve your on-line presence- Take a take a look at your social channels and ask your
self if they are company-excellent. Employers do have a observe a applicants social media
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channels to gauge whether or not or no longer that that they had be a brilliant wholesome for the
venture/corporation.
CONCLUSION
It is able to be concluded from the preceding information that establishing community
engagement of a employer performs an critical role to sell better and sustainable method towards
of completion of preferred desires and targets of the firm. Bu considering effective transferable
skills, a venture can make growth in its business as well perform business activities and
operations in effective manner. The description of effective community engagement concept and
reflective learning is defined. By considering several aspect students can make development in
their employability.
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REFERENCES
Books & Journals
Barnes, M. and Schmitz, P., 2016. Community engagement matters (now more than
ever). Stanford Social Innovation Review, 14(2), pp.32-39.
Ojha, H.R. and et. al., 2016. Delocalizing communities: Changing forms of community
engagement in natural resources governance. World Development, 87, pp.274-290.
Di Napoli, I., Dolce, P. and Arcidiacono, C., 2019. Community trust: A social indicator related to
community engagement. Social Indicators Research, 145(2), pp.551-579.
O’Meara, K. and Jaeger, A.J., 2019. PREPARING FUTURE FACULTY FOR COMMUNITY
ENGAGEMENT. Building the field of higher education engagement: Foundational ideas and
future directions.
Hollebeek, L.D., Juric, B. and Tang, W., 2017. Virtual brand community engagement practices:
a refined typology and model. Journal of Services Marketing.
Kimmel, P.L., Jefferson, N., Norton, J.M. and Star, R.A., 2019. How community engagement is
enhancing NIDDK research. Clinical Journal of the American Society of Nephrology, 14(5),
pp.768-770.
Chilisa, B., Major, T.E. and Khudu-Petersen, K., 2017. Community engagement with a
postcolonial, African-based relational paradigm. Qualitative Research, 17(3), pp.326-339.
Morin, S.M., Jaeger, A.J. and O'Meara, K., 2016. The state of community engagement in
graduate education: Reflecting on 10 years of progress. Journal of Higher Education Outreach
and Engagement, 20(1), pp.151-156.
Renwick, K., Selkrig, M., Manathunga, C. and Keamy, R.K., 2020. Community engagement
is…: Revisiting Boyer’s model of scholarship. Higher Education Research &
Development, 39(6), pp.1232-1246.
Online
What are transferable skills?. 2020. [Online]. Available Through: <
https://www.reed.co.uk/career-advice/what-are-transferable-skills/>.
The Four Stage Learning Cycle by David Kolb. 2021. [Online]. Available Through: <
https://thetrainingthinking.com/en/the-four-stage-learning-cycle-by-david-kolb/>.
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7 ways to improve graduate employability. 2021. [Online]. Available Through:
<https://www.prospects.ac.uk/careers-advice/getting-a-job/7-ways-to-improve-graduate-
employability>.
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