FORT Model & Alibaba: An Entrepreneurship Case Study Analysis

This case study explores the entrepreneurial journey of Jack Ma and the establishment of Alibaba, highlighting the challenges faced and strategies employed. It begins by examining Jack Ma's early experiences and his initial vision of bringing internet access to China. The study details the founding of Alibaba, the initial funding challenges, and the strategies used to gain trust in online transactions. The FORT model (Founder, Opportunities, Resources, Team) is applied to analyze Alibaba's success, focusing on Jack Ma's leadership, the identification of e-commerce opportunities in China, the initial resource constraints, and the importance of team collaboration. The study concludes by emphasizing the significance of the FORT model in evaluating new ventures and the impact of Alibaba's innovative approach on the Chinese market, noting that the case solution provides insights into key considerations for new organizations.

MARKETING AND ENTREPRENEURSHIP

1a. It is seen that Jack ma the entrepreneur of Alibaba said that he got used to failure and he
understood that he was not good in failing anymore. This observation was clear and he said that
overcoming the pain and rejection made him more strong and he got to know the opportunities
that you had by the ducting all the failure from his life that he has been receiving till then. Jack
ma visited us in 1995 for undertaking a project related to building of highways. For the very first
time he got introduced to internet and computers. He was fascinated and thought of equalising
that knowledge in China which was clearly there in China then. Computer and internet was
something that was not believed by the Chinese people that existed at all in the world. Jack ma
made sure that computers must be properly provided people in China. The idea of providing
internet and computer to the people of China began when he got no result related to China when
he type the words China in one of the browser surfing internet in a computer in United States of
America. That was the time when he thought of providing China the essential of having
computer and internet in their hand with the most basic efficient knowledge. The idea of
providing Chinese people the taste of Internet and new computers was something very much
difficult and for that requirement of fund and support of friends were required which was clearly
understood by jack ma the future founder of Alibaba. Every 17 of his friend regarding the
prospect of providing the Chinese people the taste of e-commerce through internet service. The
E-Commerce sector or startup that Jack ma and 17 of his friend believed in was named as
Alibaba which we can from his apartment. After discussing of the starter they had their first acid
as Jack ma’s own apartment. To invest in the startup people need. In that case Alibaba did not
have a penny for investment from outsider’s investors. A lot of Thinking Jack ma and 17 of his
other friend made sure of $20 from Milio from softbank. That was the very beginning of
persuade in bank to believe in their startup and provide them loan. The very objectivity of
persuading the bank to provide them loan resulted in gathering of 5 million dollar from Goldman
Sachs in 1999. After the gathering of fund from Goldman Sachs the prime issue that the founder
of Alibaba faced was to make sure that the people in China were aware of the safety protocol that
they were following while managing the online transaction and Packaging of products for the
final end. Jack MA in one of his interviews date that making the people believe that the online
system was secure enough will always remain his favourite cherishing moments and memory.

FORT model of entrepreneurship helps in understanding the opportunities, team and resources at
the very critical factor. Every objective related to such three things are properly balanced and
made sure that the opportunity is highly potential to the venture by gathering enough resources to
start a business plan that is capable enough to capitalise the opportunity in society. This model is
utilised in startup organisation to make sure that every odds of the organisation is fixed up
In response to the understanding of the procedures and the way how Jack Ma have introduced
Alibaba into the world there is clear objectivity of understanding how he has managed to make
sure all the successful operation on his own by taking help of his team members.
1b. As per Timmons FORT, We observe that this is the abbreviated form of founder,
opportunities, resources and team. Following is the description of all the factors in relation to
Jack ma Alibaba into the world and also in front of Chinese people for the very first time.The
opportunity factor that has been considered to be one of the most important aspect for every
organisation to be the prime objective for the Alibaba as e-commerce venture.
1c. Founder: Founder of the organisation is Jack ma along with 17 other friend who have
provided by him regarding the efficiency been provided as the opportunity for future.
Opportunity: Consideration of opportunity to major roles that was played by with him get it to
the critical time period were the providing of leadership to manage Prime resources which were
in terms of interacting with people related to the capital market and making them understand the
importance of e commerce in present situation. The opportunity give light, when there was
proper removal of ambiguity and uncertainty. Removal of ambiguity and uncertainty in the job
along with the organisational work provided with huge amount of success rate that was
unprecedented by the management team of Alibaba.
Resource: Resource that was the founder of the organisation was quite minimum in the very
elementary stage. It was seen that we find me so that was gathered by jack ma and 17 other
compliance this was just $5 from corpbank which letter turned into 5 million dollar of
fundraising operation. Resource that was considered in the organisation was abstract and it was
seen that knowledge related to computer and internet prove to be the best support for considering
their opportunity in the society of China. Thereby factors related to the information which
considered important facts related to development. Opportunity in managing work and
management of customers in society organisations providing them return till now.

Team: A leading entrepreneur have knowledge regarding, his team to ensure that the best what is
provided to the skilled worker in the organisation. gathering knowledge about the team with
which the Founder is working would certainly help in making proper resource allocation that
would give certain return in future beneficial to the development of the organisation basis.
Huge opportunity under Jack ma's leadership was observed, when the team factor of ideas and
opportunities was being implemented. Objective and ideas which were presented help in
removing certain uncertainties. With specific thought of aftermath being successful under the
leadership there by managing of available resources, Fare allocation of those resources in proper
period of time was considered to be the second most important objective. Every work were well
managed and properly checked by the team which was certain specified by jack ma and the 17
other people who were dedicated as he founded.
1d. On considering every space provided in the above information we need to understand that the
FORT model directly configures every resources that startup organisation or a new venture has.
Most important thing to do after that objectivity of the model has been to evaluate the efficiency
of a leader or the founder of any organisation regarding Indian team towards success from very
beginning of the organisation in entrepreneurial journey. The normative nature of the timmons
model of entrepreneurship provided 3 model group which made the balance between every
aspect of the work that was presented by jack ma and his 17 other friend who were from the very
beginning of the business development in the organisation. Every sentence and concept of
business must be in accordance to the leadership quality processed by the founder of the
organisation because the Founder will always know how and what to do when there is certain in
Problem situation. Images of Alibaba’s management helped their own roles and responsibilities
which clearly mail them specific in terms of delivering the duties and improper period of time. In
most case scenario it is observed that the model that describe the Founder, opportunity, resources
and team properly with that of a authority that are considered while discussing Jack ma’s
Alibaba development and foundation. Objectivity of Alibaba and their founders has been cleared
to make sure that the people of China could get the variations of internet and computer properly.
Conclusion
From the above configuration of the assignment we have understood how evidently and
efficiently Jack Ma have created key point in a specific and unique way which no one ever has

believed before in China. The assignment have provided with enough knowledge and factors that
are to be considered while discussing a news or specific Organisation in discussion. College
information how often must be properly managed can be justified from the information that Jack
Ma have presented to the team which has motivated them to understand same effect of what is
considered to be the basic and elementary format for making sure that organisation goes on to
developing more opportunities.