BUS 301: Competitive Strategy Analysis of Alibaba and Tesco Report
VerifiedAdded on 2020/03/07
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This report provides a comparative analysis of the competitive strategies employed by Alibaba Group and Tesco PLC. The report begins with an overview of both companies, including their founding, business models, and market positions. It then delves into the specific strategies each company has used to gain and sustain a competitive advantage, such as innovation, customer focus, and effective promotional strategies. For Alibaba, the report highlights the evolution of its business model, the introduction of services like Taobao and Alipay, and its continuous innovation to maintain its market leadership. For Tesco, the analysis focuses on its customer intelligence, innovative virtual store concepts, and effective social media marketing. The report concludes by summarizing the key factors that contribute to the success of both companies in their respective markets, providing valuable insights into their approaches to business development and competitive positioning.
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