Comprehensive Business Plan: All About Coffee Shop

The provided document is a comprehensive business plan for 'All About Coffee', a small retail coffee shop located in Birmingham, UK. The plan begins with a business overview, detailing the shop's name, concept, and the rationale behind its establishment. It then delves into a market analysis, identifying the target audience, which includes a wide range of age groups, and highlighting the shop's competitive advantage through its use of organic and fresh ingredients and innovative product offerings. The mission statement emphasizes the commitment to providing quality coffee, desserts, and pastries. The plan also includes a product and services section, outlining the offerings. A marketing and sales plan is presented, including promotional strategies and financial details. The business plan outlines the capital and loan information, as well as the company's goals. The report concludes with a references section, citing relevant academic sources. The business plan provides a detailed roadmap for the shop's operations, marketing, and financial management.

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Introduction to Business

Tab
le
Of
Co
nte
nt
• Business overview
• Market Analysis
• Marketing and Sales Plan
• References

Int
rod
uct
ion
• Name of the business and the reason to ch
this name?
The type of business is small retail shop and the n
of the business is “All about Coffee” and the re
to choose this name is that the customers in Lo
are attracted to the taste of Coffee and they wa
have coffee when they are working, playing, e
and enjoying.
• Why the business will be an asset
London?
The business is offering different type of co
desserts and pastries to its potential custom
Basically dealing in food products. The custo
will get pleasure from sweet dishes. Moreover
coffee shop is providing sugar free coffee and g
free desserts.

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Bu
sin
ess
Ov
ervi
ew
By providing quality products to its visitors they are focusing on
word of mouth. Moreover by organising events in which new and
attractive coffee, desserts and pastries offered by the shop are
promoted in the marketplace.
Business location
All about Coffee is located in the busy Bullring Shopping Centre
in Birmingham. With the help of product display in the shop they
are offering products to its potential customers.

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rent
$6750
0

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Des
cript
ion
Features
Freehold
Period Features
Two Bedrooms
Two Reception Rooms
No Onward Chain
Private Rear Garden
Extension Potential (STPP)
Listing view statistics
Last 30 days: 72 page views
Description
This two bedroom Victorian house is in need of refurbishment through
With a courtyard garden and the potential to extend up into the loft (ST
making it a fantastic development opportunity.
Close to Walpole Park, Lammas Park, and Ealing Common, the proper
ideally positioned for access to both South Ealing and Ealing Broadwa
stations.
You could get
Ultrafast broadbandUltrafast broadband
Up to 200 Mbps (Source: Ofcom)
Links for this property
2 EPC images available
Brochure
Full Details
See all residential properties for sale in Little Ealing
Report listing

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Mar
ket
An
aly
sis
Who is the target market?
All about Coffee is targeting all age group people which includes
kids, teenagers, adults and senior citizens.
The business of All about coffee is better than other competitors
because they are using organic and fresh ingredients. Moreover
they are providing wide range of new innovative dessert dishes
with are not available with other competitors.

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Mis
sio
n
Sta
tem
ent
The mission statement of “All about Coffee” is to provide quality
coffee, dessert and pastries to the people of Birmingham.

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Pro
duc
t
pric
es

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Pro
duc
ts
and
Ser
vic
es
Operating in all the below:

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Pro
duc
t
and
Ser
vic
es

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Mark
et
Analy
sis-
Comp
etitor
s
They are operating in food and beverage industry so has large
number of competitors that are the coffee shops, cafes and many
more.
Strengths
• Quality products
• Affordable prices
Weaknesses
• They have limited options to eat
• The corporate customers are not attracted

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Mar
keti
ng
and
Sal
es
Pla
n-
Pro
mot
ion
s
and
offe
• Permanent promotions and offers
To come up with new range of products that is to expand the
product line to attract customers and with the use of social media
to carry the promotion activities.
• Temporary promotions and offers(seasonal)
To carry promotion activities with the motive to attract and
engage local communities and to provide offers on special
occasions like on Christmas.

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Mark
eting
and
Sales
Plan-
Capit
al and
Amou
nt
• Initially they have started business with £30,000 and able to
grow its sales revenue strongly. Later shop owners have
taken £10,000 loan from bank for promotional activities in
the local community and also to develop new product line

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Cont
…
• The company has taken the loan of £10,000 from bank to
focus on its promotion activities. With the help of online
media they are providing essential information to its
potential customers. With the help of magazines,
newsletters and various social media platform they are
attracting and engaging customers.

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3
goa
ls
for
the
Bu
sin
ess
• By providing quality products and services to its
customers with the motive to make them loyal customers.
• By providing fast deliver of product with the motive to
attract large number of customers.
• Focus on customer satisfaction by taking regular feedback
from them so that necessary changes can be done.

Ref
eren
ces
• Bartkiewicz, W. and Matusiak, B.E., 2019, January. E-
balance business proposal: How to find benefits from
active demand response. In IOP Conference Series:
Earth and Environmental Science (Vol. 214, No. 1, p.
012008). IOP Publishing.
• Batocchio, A., Ferraz Minatogawa, V.L. and Anholon,
R., 2017. Proposal for a method for business model
performance assessment: toward an experimentation
tool for business model innovation. Journal of
technology management & innovation, 12(1), pp.61-70.
• Runyan, R.C. and Covin, J.G., 2019. Small Business
Orientation: A Construct Proposal. Entrepreneurship
Theory and Practice, 43(3), pp.529-552.