Analysis of Public Relations Strategies for All Homes Real Estate

This report examines the public relations strategies of All Homes Real Estate, a leading property estate in Australia. It highlights the company's effective communication strategies, including the use of newspapers like The Canberra Times, The Financial Review, The Sydney Morning Herald and The Age. The report also focuses on the digital platforms and the company's website, which attracts millions of visitors monthly. Furthermore, it discusses the role of the Allhomes magazine, social media presence on Facebook, Instagram, and Twitter, and the use of targeted advertising. The report also examines the company's use of a mobile app and its integration with the Domain Group. Overall, the report provides a comprehensive analysis of All Homes Real Estate's approach to public relations and its impact on the real estate market.

Running head: PUBLIC RELATIONS OF “ALL HOME”
Public Relations of “All Home”
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1PUBLIC RELATIONS OF “ALL HOME”
The AllHomes Real Estate of Canberra , is the leading property estate in Australia and
has become one of the leading and the well trusted brands in Australia.
The Real Estate has a very effective communication strategy and it builds relations with
the community and advertises through the digital platforms as well as through the non digital
methods. The weekly property lift outs that are published in the newspapers such as The
Canberra Times, The Financial Review, The Sydney Morning Herald and The Age. These papers
cover the best in Australian property and editorial.
The real estate company has also effective communication strategies and it has
accessibility of the online website. The company has reached an average unique audience of
more than 9 billion people who are interested in the properties. With the help of website , the real
estate company has been able to reach a lot number of customers and more than 2 million people
visit the website every month, thus providing a national reach (ACT, 2019). The website
includes the new listings which are uploaded and updated almost everyday. In accordance with
this the dedicated in-house editorial team continues to lead the local and the global property
market through the magazines and the online news. It covers all the topics, starting from the
different price ranges of the houses and the suburb sales record to the rates of the luxury homes.
The Allhomes magazine published, compliments the online present standard of the editorial
along with the best quality of the display advertisements and also drives the customers to the
website (www.allhomes.com.au, 2019). The adverstisements also drive greater visual impacts
over the wide range of audience. Also the Real Estate company has an access to the mobile App
of All Homes, thorough which it advertises and communicates with the people worldwide. The
premium guide to the property estates is the Allhomes magazine that is circulated along with the
famous Australian newspaper of The Canberra Times’ every Saturday.

2PUBLIC RELATIONS OF “ALL HOME”
Since the present generation is more active on social media, and the social media
platforms have grabbed the global market, the Real Estate group of AllHomes, effectively makes
use of the social networking websites. Along with the online website, it has an active social
media community. People can easily communicate and keeping touch with the updates, the news
and the recent advertisements of the company on Facebook, Instagram as well as Twitter. The
Allhomes is also a part of the Domain Group. The people can list their property on the websites
www.allhomes.co.au and contact the registered real estate agent on the website. The real estate
group collects the usage data in order to display the targeted advertisements and the content on
the network and also on the third party websites.
Source: www.allhomes.co.au , 2019

3PUBLIC RELATIONS OF “ALL HOME”
References:
(ACT), A. (2019). Advertise on AllHomes | allhomes. Retrieved 16 September 2019, from
https://www.allhomes.com.au/ah/act/advertise