Essay: All Seasons - Value Proposition, Stakeholders, and Theories

This essay provides an analysis of All Seasons, a fine woolen knitwear company, focusing on its value proposition, stakeholder relationships, and the organizational theories that support its operations. The essay examines how All Seasons creates value through its customer-centric approach, emphasizing quality, sustainability, and innovative features like a unique avatar for online shopping. It identifies both internal (regenerative farmers, owners, and employees) and external stakeholders (government) and their roles in contributing to the company's value proposition. The essay then delves into the key aspects of the company's structure, people management, marketing, and financial management, highlighting their interactions. Finally, the essay applies various organizational theories, including management fashion, classical, contingency, management technological, and humanistic theories, to explain All Seasons' management practices and strategic decisions, offering insights into the company's approach to maintaining and improving its value proposition in a dynamic market.

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All seasons maintains the value proposition by manufacturing products in a well-equipped
factory and efficient quality control. The company uses fabric and yarn that directly knitted into
the knitwear garments. For customer value proposition, the company is using standard processes
by ensuring the cleaning, spinning, and machining without causing ecological harm. In the
upcoming years, consumers will be digital natives so All seasons establish an online presence
and create new touch-points for customers. All Seasons established the online presence,
incorporates the value-added elements, shipped it directly to the customers. The following essay
is on the how All Seasons creates value with the key aspects and their interactions to support this
value proposition. This essay also identifies the internal and external stakeholders and their
relation with value proposition individually and collectively. In the end, this essay reflects the
organizational theory to support the value proposition.
Figure: Value proposition
Source: (Bratton, 2017)
Value proposition creates by all season’s company is customer jobs. Customers are a vital part of
the organization. All Seasons targets customers try to get functional, social, and emotional jobs.
In the functional jobs, the company maintains the quality and delivers products that are long-
lasting or feel soft and prickle free. In the social jobs, company are in trying to get the urban
looks and fashion-conscious in the eyes of the customers by using the extra-fine Merino wool
that sourced from premier wool growing regions in Australia. The emotional jobs of all season’s
company state that purchasing a company’s products will be a wise investment for the customers

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because the company has stringent quality controls and efficient sustainability practices by using
fewer chemical inputs. All Seasons in proposition have a sense of novelty as do not mules their
sheep. Customers mainly attract with the quality of product and company uses standard
processes to ensure the quality (Basotia, 2010). All Seasons company makes some changes on
the website such as updating the latest fashion trends and incoming trends in the fashion
industry. The value proposition of All Seasons sustainable practices as at the end of the
manufacturing process; they sent a small part of the fabric to the organic composter to check
with the aim to reach zero waste in all areas of business
All Seasons maintaining customer value proposition by providing goods products, long lasting
and prickle free even on the sensitive skins. The Gains in the value proposition reflects positive
outcomes (Shafritz, 2015). The value proposition of the company must include customers taste
and preferences so they can purchase products online without any hesitation and insecurity
(Bratton, 2017).
All Seasons creates value in an efficient manner like targeting the different sized audience by
adopting the technology of unique feature in which people can reflect their body in different
sizes and shapes. Through this value step, company attracting the young female audiences or also
a wide range of male and female. The company potentially adds value to the firm because other
brands also provide online shopping of fine woolen knitwear but All Seasons adopt “the unique
avatar” innovative step. Customers play a major role in the valuation of firms that affects the
potentially add value (Grönroos, 2013). All Seasons creates value in a very efficient manner
through sustainability practices such as company ensures that the process of sheep does not cause
any harm to the consumers. Company does not cause any ecological harm and maintains social
responsibility. All Seasons utilize all resources in an efficient manner such as a recycling
program of the company as they sent the wastages to the organic composter to be used for
fertilizer and soil.
All Seasons value creation step is introducing itself on the website that can give instant help to
the customers when they stuck in the checkout process. Making a presence on the global level
gives the company potential and adds more value to the goodwill of the company (Gala, 2016).
All Seasons with its online presence doubles the sales of the company with its stringent quality

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controls. All Seasons ensures customer satisfaction and customer service by shipping directly to
the customers that provide reasonable products to the consumers. The barrier in online shopping
is increasing day by day such as problems in the sizes to different consumers as some clothes are
too short and for too long for some customers (Hill, 2014). All Seasons updating its website
because any problem in the checkout process can lead to loss of customers. In online businesses,
customers always need an assistant to get instant help. Company updates the website and results
were positive as company sales are increasing day-by-day. The company through sustainable
practices attracts huge customers and by fulfilling the customers, changing wants (Morgan,
2011). The value creation process of All Seasons Company respects the customer’s sentiments
and created a unique avatar that people can change to reflect their body shape, size and model in
virtual reality to see how they will look.
To support the value proposition the key aspects of structure, people management, marketing,
and financial management are as follows. In the structure of All Seasons clothing company, it is
a long-established iconic producer of fine woolen knitwear. The turnover of All Seasons clothing
company is $70 million. All Seasons all also expanded in varieties such as jumpers, cardigans,
skirt, jackets and gloves for men, women and children. The company provides excellent
customer service and gives assistance to the employees by providing them training program of
stitching and needling. The people management of all season’s knitwear retailer and
manufacturing are very efficient in nature. All Seasons have 70 staff in production for the
designing or manufacturing and shipping of the brand and products. All Seasons have advanced
personalization method for the employees so that they can easily identify the trends in the
fashion industry. Employees in the clothing company are a big asset and their performance
decides the company’s failures and success (Iribarren , 2016). All Seasons company lead and
encourage the employees of the company through the personalization method. The company
ensures the employee's safety, motivation, and wellness because these factors affect the
employees working performance in the company. People management is mainly hiring the right
people for the manufacturing or other processes of the company. Company does not mask the
employee's dissatisfaction rather they encourage effective behavior at work.
The financial and marketing management of All seasons clothing company are as follows, the
marketing management includes products and pricing strategy, All Seasons have a different

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marketing strategy as a company know that customers are attracted towards the designs so the
company uses usage-based strategies to target the different audience through the outlets. The
effective marketing strategy of All Seasons Company is different website from the competitors.
Advertising and store locations are one of the marketing strategies of All Seasons company, store
locations play significant role fashion industries and All Seasons to selected retail outlets in the
UK, Europe and North America. The marketing strategy of All Seasons clothing company
includes unique feature in the on the website in which customer can check the shape, size and
image and how will they look.
Source: (Nagurney, 2012)
The internal and external stakeholders of All Seasons clothing company are as follows,
regenerative farmers are the internal stakeholders of All Seasons clothing company, which helps
All Seasons to maintain the sustainable practice and helps to increase the biodiversity, reducing
chemical inputs and restoring carbon. The value proposition of regenerative farmers as they
shared the customer feedback with the suppliers it improves the short-term deliverable and
expands the opportunities for All Seasons. Owners and employees of All Seasons are internal
stakeholders of company Managers help to maintain sustainability practices in regular
operations. Employees of company are internal stakeholders of company that handles the
accounting, human resource, and information technology functions, Owners and managers
interact with the value proposition of a company help to explain the product to a customer why

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they should purchase the products. The government ensures the rights and child labor in the
company that ensures there should not be child exploitation in the company. The government
ensures safety regulations of employees and there should not be a hazardous process in the
production that damages the health of employees (Payne, 2011). The government interaction in
the value proposition of All Seasons clothing company involves that company must have regular
interaction with the government for regular updates on the law and regulations of the clothing
industry.
Management fashion theory is one of the theories of organization, which states that the company
must adopt the techno-economic methods for regular innovation in the management (kikko,
2013). All Seasons adopted website processes with the new feature of “Unique avatar”.
Company updates its website to fulfill the wants of the customer. The management fashion
theory has a set of behaviors for the different stakeholder's group in the management (Leonard,
2018). The management theory also includes a significant influence on management innovation.
All Seasons needs classical theory because there are only 70 employees and clear division of
labor is important. Classical theory also includes by fabric cut into panels and sewn into the
garments such as cutting our garments so offcuts can be used to create many of our accessories
such as gloves, beanies and mittens. Classical theory helps in planning and organizing a clothing
brand in an efficient manner because of the reduced employees in All Seasons Employees
through proper recruitment of staffing in the company (Textiles, 2019). This theory helps to give
uniqueness to the products of the company and company products have quality and comfortable.
Harmonizing, reporting and planning is also a factor of this theory that All Seasons need because
it planning to expand business in UK, Europe and North America. Contingency theory need for
All Seasons because this theory includes technology and operating environment and company
only stuck on the Website and did not adopt the social media processes. All Seasons needs
Management technological theory because company established its Website and this theory will
helps in managing the description of product, target audience, and colors of brand. Management
Fashion systems model includes print-on-demand, custom wholesale, cut and sews and custom
couture. In print-on-demand is best for the All Seasons Company because of its prints and ships
wholesale garments (jumpers, skirts, thermals) to the customers. Custom wholesale customizes
the garments by hand but this model requires some time and financial investment. Cut and Sew

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helps the company in mange the clothing line and require purchase the fabrics and décor
(Woodruff, 2019). Custom couture is a very risky business model because it gives hand-made
products to the customers but it is very intensifying in nature. Humanistic theory is Significant
for the All Seasons because it helps to motivate the employees and make them understand the
stringent quality controls of All Seasons. (Suttle, 2019). Bureaucracy management theory states
that a company must work on a hierarchy basis or system of super and subordinates. This theory
also states that a company must give training and specialization to the employees of the company
All Seasons give training sessions to the employees of the company to know about the fashion
trend in the clothing industry because there are only 70 employees in the company. The
management of a theory helps the company to divides the work between the managers and
workers, providing an incentive system and scientifically trained workers. It is concluded that,
clothing company is most varied and fast changing market (McPheat, 2019). In the last years, the
relationship between the buyer-supplier relationships is increasing day-by-day, which forced
companies to improve responsiveness through quick response. Therefore, value creation process
will only effective if it implemented in a proper manner. The management theories lead to a
strong communication between different departments. The value proposition of All Seasons
Company states that, they maintain stringent quality controls and implement unique avatar to
respect the customer’s sentiments.

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