Organizational Design and Value Creation at All Seasons Knitwear

This report analyzes the organizational design of All Seasons Knitwear, a manufacturer and retailer, focusing on its ability to generate value. The analysis examines the company's structure, people management, marketing, and financial management, highlighting how these dimensions contribute to value creation for customers and stakeholders. The report emphasizes the importance of customer relationship management, employee skills, and effective marketing strategies in the knitwear industry. It also considers the role of internal and external stakeholders, including employees, owners, suppliers, and customers, in the company's success. The report concludes by discussing the significance of an efficient organizational structure in achieving the company's goals and objectives within the context of the contemporary business environment.

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author Note

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The significance of the effective formation of the organizational structure in the
modern world of business is increasing in a notable manner and that is pretty prominent with
the increasing urgency amongst the organizations regarding the restructuring of the
organization design in accordance to the business requirements. The changes in the business
industry or the changes in the type of the business requirements are observed to play a
significant role in forcing the organizations towards the smaller changes such as the changes
in the polices or procedures, however, for the change in the organizational structure or
design, the size and intensity of the variation in the business industry is expected to be large
(Jones 2013). Under such situation, the organization requires to make sure that the changes in
the structure, processes and the policies of the company have certain amount of feasibility
and in order to analyse the feasibility, the company faces the necessity of making sure that
the changes add value to the business operations of the company (Tran and Tian 2013). The
paper discusses regarding the business operations of All Seasons - Knitwear manufacturer
and retailer where it analyses the capability of the new business structure of the company in
generating value for the organization.
Creation of value:
With a precise understanding of the business operations of the company, it is
understandable that the company has the capability to create value for their customers with
the formation of the best seller products which belong to the optimum level of quality. Under
such situation, the company faces the need to design their products in accordance to the
preferences of the customers. Considering the changing dynamics of the market and the
increasing level of competition in the knitwear industry, it is visible that the companies are
facing the need of incorporating the preferences and requirements of the customers in their
design (Fleming and Cottle 2015). The ability of the companies in aligning the preferences of
the customers in their designs is observed to be crucial in obtaining a larger customer base for

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their products and at the same time, it is important for the companies in generating the much
required customer loyalty amongst the customers of the knitwear industry (Ramayah and
Yeap 2017). Hence it becomes important for the company to design their products in
accordance to the inputs of the customers which increases the customization aspect of the
products and the involvement of the customers with the company. In order to achieve such an
ability of creating value with their products and services, the company has the necessity to
restructure their customer relationship management system with a precise focus on the
demands of the customers. The ability of the company in improving their efficiency in the
customer relationship management system will be significant in increasing the value of the
business operations of the company.
Other than this, the company has the capability to generate value through the effective
management of their resources. From the above discussion, it is visible that the company has
the objective of improving their ability of manufacturing and designing the products in
accordance to the preferences of the customers. However, the ability of the company in doing
so, is seen to be significantly dependent on the skills and competencies of the employees of
the company. With a precise knowledge of the growth and work pressure in the knitwear
industry, it becomes important for the companies to make sure that the employees are
managed well in terms of physical and mental health so that the employment is effectively
managed. With a precise focus on the job pressure, there is high possibilities of employees
getting frustrated with their operational activities and under such situation, the company
needs to intervene with the effective formation of the training and developmental activities as
that will be crucial for the employees of the company in improving their skills and
competencies (Porter and Kramer 2019). The improvement in the skills and competencies of
the employees will be crucial in decreasing the job dissatisfaction of the employees and that
will certainly create such strong value for the employees that it will effectively retain the

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employees of the company. Other than this, the much required development of the free
flowing environment which has the capability to improve the bonding between the employees
of the company will certainly generate value amongst the employees of the company.
Explanation regarding the key aspects of various dimensions:
With a precise focus on the various dimensions such as the structure, people
management, marketing and financial management, it is evident that the company has the
capability to conduct an efficient business that will generate significant value amongst the
customers of the organization. Considering the aspect of the structure, it is pretty prominent
that the new structure of the company puts strong emphasis on the establishment of the
effective communication amongst the employees of the company. Other than this, the work
specialization aspect of the new structure of the company is seen to increase the urgency
amongst the senior management of the company regarding the allocation of the tasks on the
basis of the specialization of the employees of the company. This enabled the company in
reducing the number of faults conducted by the employees of the company and that
effectively increased the service excellence of the company. Hence the activity improved the
efficiency of the company in providing increased value for the customers. In addition to this,
the departmentalization aspect of the new structure helps the company in effective formation
of the groups that will be designed different responsibilities (Adeyoyin et al. 2015). This will
increase the efficiency of the company. With a precise focus on the business operations of the
company, it will also be crucial to meet the customer queries in an effective manner and
under such situation, the departmentalization aspect will provide the sufficient scope to the
company for the formation of the specialized teams for managing their business operations
which will not only increase efficiency of the teams but also will be crucial in improving the
service excellence.

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Considering the people aspect, it is evident that the company has the possibility of
improving the quality of the services of their employees with the initiation of the training and
developmental activities and that will be crucial in minimizing the number of faults that the
employees are conducting. Hence, with the improvement in the services of the employees,
The company will be able to provide optimum quality products which will certainly increase
the reputation of the company amongst the customers.
With a precise focus on the marketing aspect, the decentralization and
departmentalization in the company, put strong emphasis on the formation of the specialized
teams for the effective management of the marketing and promotions inside the company.
The formation of the marketing team and the management of the marketing activities with the
specialized individuals will certainly improve the effectiveness of the marketing activities of
the company. Hence this will increase the value of the business operations of the company to
their customers. The application of a same sort of approach is visible in the aspect of the
financial management where the management of the financial activities of the company with
the individuals having specific specialization will be significant in increasing the
effectiveness of the business operations of the company (Griffin 2013). Along with this, the
companies operating in the knitwear industry faces the need of managing their operating cost
and under such situation, it becomes important for the company to effectively apply the cost
control procedures under the precise control of the financial management team of the
company.
Internal and External Stakeholders:
With a precise focus on the business operations of All Seasons - Knitwear
manufacturer and retailer, it is evident that the company has several internal stakeholders
such as the employees of different departments, the owners of the company and the managers

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along with the external stakeholders such as the suppliers of the company, shareholders of the
company, governmental agencies and the customers of the organization (Missonier and
Loufrani-Fedida 2014). Considering the group of the internal stakeholders of the company, it
is visible that the value proposition of the company will be notably influenced by the
participation of the employees in the training and developmental activities of the company.
Other than this, the owners and the shareholders of the company are expected to strive for the
improvement of the value of the business operations of the company as that has the potential
to provide larger financial benefits to the company through the improvement of the profit and
sales of the company.
On the other hand, the improvement in the quality of the operations and the services
of the employees will have a significant impact on the improvement of the quality of the
products that the company offers to their customers. Hence this will certainly add value to the
business operations of the company in front of the customers. On the other hand, the
suppliers of the company will experience a better communication regarding the demands of
the raw materials of the company and that is pretty prominent with the formation of the
departmentalized business process. The new structure of the company has the capability to
contribute towards the sustainability of the business performances of the company and under
such situation, the ethical and effective business operations of the company will be able to
avoid any sort of the legislative concerns imposed by the governmental agencies.

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