Social Media Strategies for Business: ALLPLANTS Case Study Analysis

This report provides a comprehensive analysis of social media strategies, focusing on the case of ALLPLANTS, a creative marketing agency. It delves into key concepts of social media marketing, including user profiles, user-generated content, and social networking. The report examines the influence of business and cultural factors on social media development, the relationship between consumers and businesses, and the use of different social media platforms for communication objectives. It evaluates the impact of various social media forms on consumer engagement and brand awareness, critically assessing platforms like Facebook, Twitter, and LinkedIn. The report also analyzes how companies utilize social media to develop and promote business aims, highlighting examples like Amazon, TESCO, and H&M. The report concludes with a discussion of the advantages and disadvantages of social media in the business environment.

EXPLORING SOCIAL
MEDIA STRATEGIES A
CASE OF ALLPLANTS.

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1- Key concepts of social media for business..............................................................................3
2- Influence of cultural factor and business on the development of social media.......................4
3- Use of social media, relationship between consumers and the businesses.............................4
4- Use of different social media platforms for communication objectives.................................5
5- Impact of different social media forms on consumer engagement and brand awareness.......5
6- Critically evaluate different social media platforms to determine their areas of greatest
influence......................................................................................................................................6
7- Critically analyse how social media is utilized by companies to develop and promote
business aims...............................................................................................................................7
TASK 2............................................................................................................................................7
CONCLUSION..............................................................................................................................23
REFERENCES................................................................................................................................1

INTRODUCTION
Social media marketing is referred as a set of activities that is helpful in creating value for
the customers by producing attractive content. This aspect is beneficial in order to promote a
business and increase its popularity among the customers with the help of social media
platforms. The current report will be based on Bloom, which is a creative marketing agency that
provides various content marketing, branding, social media marketing etc. services in the
London market. This report will explain key concepts of social media, influence of business and
cultural factors, use of social media & social media platforms, impact of different forms of social
media, areas of great influence and hoe social media is used in order to develop the business
aims.
TASK 1
1- Key concepts of social media for business
Social media is a collective term for different digital applications and websites that
focuses on establishing better interactive practices between the customers and business. It is a
rapid process of sharing content and engaging customers towards the posts that is prepared by
people or organizations. One of the concept of social media is user profiles which is the
collection of relevant information from a particular user. It is a digital representation of the
details of a person on the different online website in order to connect socially with people. This
concept is helpful for the Bloom to understand the nature of a client and prepare effective
strategies for targeting them properly (Chatterjee and Kar, 2020). User generated content is
referred as the content which is created by people who are not official representatives of a
business and promote the brand on social platforms. It can be a video, post, review etc. which is
helpful for a business to develop trust among the customers who are their followers.
Social networking is considered as using a popular online platform and maintaining
interaction with the customers which is helpful in order to increase the overall engagement if the
business. It is important for the organization in order to interact with different people and
increase their network for better success of the business in the industry (Chen and Lin, 2019). It
is helpful for branding and growth of business with the help of entertaining content for the
customers that provides better response from the customers.

2- Influence of cultural factor and business on the development of social media
Businesses have a significant impact on the popularity of different social media platforms
as the technological changes in the business environment has been crucial in order to gain better
competitive advantage in the industry (Zollo and et.al., 2020). Business Intelligence is
considered as the technical infrastructure that helps in analysing, storing and collecting the data
produced by activities of different companies. This data may be collected with the help of
various digital platforms that has been helpful in order to increase their development in the
industry. Social media marketing has become popular among the businesses for promoting their
products and services to the customers and increasing their overall engagement. This factor has a
positive impact on the overall development of the social media platforms in the business
environment.
The cultural factors have also influenced the development of social media as the
digitalization of communication and interactive activities has led to the success of social media
in the industry. Social media platforms are able to develop new and innovative features for their
customers as the people are increasing their daily consumption of content which is beneficial for
the overall productivity of social media in the industry (Iankova and et.al., 2019). E-gaming has
also become popular among the younger generation which is a crucial factor for the development
of various social media platforms. They are able to enhance their productivity and gain better
advantage with the help of the engagement which is received by the popularity of e-gaming.
These different cultural and business factors are crucial for the overall success of the social
media in the contemporary scenario.
3- Use of social media, relationship between consumers and the businesses
Social media is a wider term which has become crucial in current scenario where the
people are able to share their feelings and thoughts on their respective profiles which strengthens
the global connectivity. It is significant for the businesses in order to improve their interaction
with the customers which was difficult with the traditional methods of conducting business
practices. The social media platforms allow businesses to share promotional content with the
help of various digital tools for customers to explore the content which is shared by the
organization. It is helpful in building better relationships with customers and gaining their trust
towards the business (Nyagadza, 2022). Social media helps in reducing the marketing costs for
businesses which is a major advantage in order to increase profitability and gain better advantage

in the industry. The businesses are able to engage more customers with the help of these social
media platforms as they are highly effective in order to get instant feedbacks from the customers
on the basis of their contribution towards the business. It can provide a wider network to the
business to expand their services in the international market and increase the market share of the
business in the industry eg. Apple.
There are certain disadvantage of social media as there is very less acceptance to
mistakes or errors on this platform as the news gets viral quickly which can have a negative
impact on the brand image of the business. These practices may reduce the trust of customers
towards the brand and have a major influence over their buying behaviour towards the company.
The risks of unwanted behaviour on the posts can lead to a negative environment which is not
beneficial for the success of the business in the industry.
4- Use of different social media platforms for communication objectives
The use of different social media platforms such as Twitter, Facebook and LinkedIn is
beneficial in order to enhance the communication between businesses and the customers. It helps
in direct feedbacks and replies between the two parties which increases the efficiency of the
businesses to make effective changes in their current strategy and develop better content for the
customers. These practices are useful to attract more traffic towards the business and increase
their brand awareness in the market (Tafesse and Wien, 2018). Customers are active on these
platforms which helps businesses to connect with their respective customers whether B2B, B2C
etc. Facebook, Instagram etc. platforms are popular among customers from different countries
and regions which provides the business with better opportunities to grow. It is crucial to gain
competitive advantage and increase the engagement of the customers for the business.
Companies are able to convert their potential customers to regular clients who enjoy the services
that are offered by the brand to them. They are able to receive feedback from customers which
increases the engagement of the customers to the services which are offered to them. Companies
can make effective changes in the framework which is helpful in gaining better competitive
advantage.
5- Impact of different social media forms on consumer engagement and brand awareness
Social media has a positive impact on the brand awareness of the consumers by building
an effective image among them with the help of various attractive content. The different posts
and videos that are shared by business on these platforms may have a positive impact on the

success of the business. The creative content increases interest of customers towards the products
and services that are provided by the business. Content which is trendy and appealing to the
consumers is used by the businesses in order to increase the views and generate better hype of
the products and services that are promoted by them. The consumers might develop better
knowledge with the help of these practices as it increases their trust on the company which can
increase its sustainability in the industry (Wibowo and et.al., 2020). These different forms of
social media are considered as one of the most important factors in the current business
environment where the consumers are interested to gain the services of the business. They
provide a better opportunity for the businesses to enhance their reach and have a good position in
the global environment. The consumers from different places are able to experience and share
content which helps in amplifying the publicity of the organization among the industry.
6- Critically evaluate different social media platforms to determine their areas of greatest
influence.
It can be critically evaluated that Facebook is the best social media platform that help
marketer to identify area of the greatest influence in form of trend identification that individual
person prefer to follow (Ebrahim, 2020). Facebook is effective and useful because it may enable
management to take pleasure of generating awareness in the market or all over the world related
to a business, product or service. It is fact that this technology or social media channel play
signification role in regard to organizational success and growth because of attracting people,
who may take interest in that. While, it may affect negatively in form of putting negative impact
on new consumers or subscribers, by reading some opposite reviews from individuals who
comment positive (Bilgin, 2018). Twitter is also falls under the category of similar concept, in
which Facebook has been covered. It may also enable advertiser to determine areas of the best
influence, in form of creating a post and positing in unique way with some images, creativity and
other things that add more value in that. Linkedin is also effective varied manners, such as it
may contribute to connect people with each other in time effective manner (Iankova and et.al.,
2019). While may create complications while companies uses that and connect with target
audience, such as poor connection, which is not suitable for longer term success and relation of a
brand and their customers.

7- Critically analyse how social media is utilized by companies to develop and promote business
aims.
In the corporate world, there are different types of approaches and methods available, that
organizations either small or large, public or private, used to promote and develop business goals
(Wibowo and et.al., 2020). For example, Amazon as top e-commerce brand, may use Instagram
for purpose of promoting business aim and objective, which is important for the company to do
that appropriately. It may give organization power to gain the attention of potential consumers,
who may contribute to generate brand awareness, even better than last few years or months.
Social media is the best source that each organization may utilize, because of developing
business aim and achieving the same, for purpose of obtaining desire outcomes.
Social media is effective and useful because of making companies like TESCO, H&M
and other brands to evaluate their performance, which is important and beneficial for them to do
so (Zollo and et.al., 2020). It may support to drive the traffic to organizational websites, where
management promote venture in form of positing content, with images and other influencing
elements that provide unpredictable benefits to each brand. It may aid to achieve aim and
objective in form of building ventures that have power to meet target market needs and
expectations, more than existing companies. Social media strategies and platforms allow
companies to gain competitive advantages that are accessible in bulk. It may increase operational
effectiveness or efficiency of companies in the competitive world of business.
TASK 2
Slide 1

Exploring Social Media strategies A case of
Allplants

Slide 2
Table of content
 INTRODUCTION
 TASK 2
 1- Evaluating market and user research to define aims & objectives for a social media tactic, in response to Allplants
marketing needs.
 2- Creating a social media tactic for company to achieve goals and objectives defined.
 3- Justifying selection of technology platforms and tools used in social media tactic created.
 4- Critically examine social media strategy presented and define the metrics.
 5- Critically evaluating social media tactic and plan presented, highlighting the way it will help aim and objective of strategy
created for Allplants.
 CONCLUSION
 REFERENCES

Slide 3
INTRODUCTION
 Social media is a set of different approaches, techniques and methods that enable companies, either small or large, public or private
to concentrate on generating excellent brand awareness and connecting with target market.
 In the recent time, it is one of the best sources that organizations used to gain benefits in form of increasing profitability, and
gaining consumers attention, who contribute to make companies successful and profitable in the market.
 The current presentation will be based on Allplants, which falls under the category of leading innovation and sustainable food
retailers in the UK.
 The study will explain aims and objectives for a social media strategy of chosen company and creation of this tactic.
 It will specify the selection of technology platforms and tools, as well as metrics needed for social media analytics.
 Lastly, the presentation will also define the way social media strategy support aim achievement that created for Allplants.

Slide 4
Evaluating market and user research to define aims & objectives for a
social media tactic, in response to Allplants marketing needs.
Social media strategy formulation covers different types of activities and practices such as aim development, which drive the attention of
organization toward moving ahead toward reaching desire outcomes.
Aim-
 The aim of social media strategy of Allplants is to promote plant based eating and generating awareness among individual
customer.
Objectives-
 To increase customer base of Allplants up to 50 percent within 2 years.
 To maximize web traffic up to 50% within 2 years.
 To increase profitability by 60% within 3 years.
 To gain competitive advantages within 3 years.

Slide 5
Creating a social media tactic for company to achieve goals
and objectives defined.
 Market and user research
 Content creation-
 Scheduling-
 Monitoring
Market and user research-
• After aim and objective formulation, social media strategy may move marketer toward
focusing on other elements and practices such as current one.
• According to market and user research concept, they accountable to conduct appropriate
investigation in regard to customers buying behaviour and their interest level.
• As it is important for them to develop understanding related to these things because it may
enable them to create the most influencing content, which help to gain the attention of people
in form of promoting plant based eating.
• Market research may also allow them to identify the rivals and their power as strengths, which
may affect organizational decision-making.
• This type of research is effective in term of collecting data that Allplants used to promote the
overall concept appropriately.
• It is important for management to conduct this research in appropriate ways, because of
obtaining desire outcomes in form of aim achievement.
Content creation-
• Along with above stages, content creation is also included in process of social media strategy
development.