Social Media Strategies: Allplants Case Study - GBS BTEC 2021-22

This report explores the social media strategies employed by Allplants, a London-based food retailer, to promote its products and services. It covers the aims and objectives of their social media strategy, focusing on brand awareness, target audience engagement, and marketing techniques. The report analyzes Allplants' use of social media platforms and tools, including content creation, scheduling, and monitoring market trends. It critically assesses the company's approach, considering platforms like Instagram and Facebook, and tools like Social Mention, Hootsuite, and Google Alerts. The report concludes that social media plays a significant role in promoting products and summarizes Allplants' objectives in meeting marketing needs and increasing sales, referencing various academic sources.

EXPLORING SOCIAL
MEDIASTRATEGIES A CASE
STUDY ON ALLPLANTS

TABLE OF CONTENTS
 INTRODUCTION
 AIMS AND OBJECTIVES OF SOCIAL MEDIA STRATEGY
 SOCIAL MEDIA STRATEGIC PLAN
 CRITICAL ANALYSIS
 CONCLUSION
 REFERNECES

INTRODUCTION
 Social media marketing refers to the use of social
media platforms and networks in order to promote
the products and services offered by the company
and is a way to interact with the new customers and
provide batter experience to the existing customers
of the company.
 The reports covers the objectives of social media
strategy in context of Allplants which is London
based food retailer company, the technology and
tools used by the company.

AIMS AND OBJECTIVES OF SOCIAL MEDIA
STRATEGY
 Social media is one of the leading platform that help to the
business in order to promote the product or services for the
consumers.
 Consumer can easy to get the idea about the product which is help
for buying the product and it attract the consumer on the business
profile.
 In order to meet the marketing needs of the Allplants, the company
uses the social media strategy in order to build the brand awareness
that reduces the sales process of the company.

CONTINUE…
 Companies operating in any sector industry have realized the importance of social media to their
business strategies. It helps in collecting the data form social media websites and analyse to the
best media platform and plan its strategies in order to market its products and services.
 Brand Awareness
 Increase target audience
 Social media platform

CONTINUE…
 The company has entered into a contract with Bloom and
adopted various social-media strategies through marketing
and advertising.
 The company is using various marketing strategies in order
to promote its new frozen meals do that the information
about the product is known to the customers.
 The company should aim at enhancing the brand product of
the company for this the organization has to receive feedback
from the customer on regular basis in order to know the
needs and requirements of the customers and focus on
improving those areas which increases the sales of the
customers

Social media strategic plan
 In order to meet the marketing requirements of the company
and to increase its brand image in the market the company uses
various social media platform.
 Social media marketing is defined as the practice of using
various social media channels in order to promote its product in
the market.
 By applying different strategies, the company can use different
tactics in order to achieve the objectives of the company.
 It is very important for the company to analyse the target
audience and make relevant strategies for promoting their
products and services on these platforms.

CONTINUE…
 In order to achieve the different aim s and objectives of
Allplants , the company has to focus on various areas for
successfully promoting the brand through social media.
 For successfully implementing the strategy , the content
creation should be effective and relates to the objective of the
company.
 The content posted on the social media platform has the power
to attract large number of customers. The company should plan
the content to be posted with the help of various techniques and
tools.
 The contents should be relevant and should be understood by
the customer easily.

CONTINUE…
 Scheduling:
 In order to promote the products on various social media platform such as Instagram and Facebook
, Allplants should set a schedule to post the pictures or videos on these platforms twice a day for
success and promotion of the brand.
 The company should continuously monitor the trends prevailing in the market before
implementation of the social media strategy for promoting the products of the company.
 Allplants can use various social media platforms and tools for promoting the brand of the
company in the market

Critical analysis
 The company can use social mention, Hootsuite, GoogleAlert, for
promoting their business so that the information about the products
offered by the company can reach to the customers.
 With the help of social media platform it helps to achieve the
marketing goals by considering the target audience.
 The organization should focus on target audience and create the
content as large number of people will be aware about the products and
services offered by the company and also its current position in the
market.
 It has been critically analysed In order to achieve the aims and
objectives of the business in order to increase it sales in the market.
The company should have regular update about the products offered by
the competitors.

CONCLUSION
 From the above report it can be concluded that social media plays major part in order to promote
its products in the market.
 By using various platforms the company can promotes and spread the information about the
products offered by the company.
 The report summarize the aims and objectives of the Allplant in order to meet the marketing needs
and also to promote its products in the market.
 Critical analysis is done about the various social media platforms which can be used by the
company for promotion of their products.

REFERNCES
 Adeola, O., Hinson, R.E. and Evans, O., 2020. Social media in marketing communications: A
synthesis of successful strategies for the digital generation. In Digital transformation in business
and society (pp. 61-81). Palgrave Macmillan, Cham.
 Bilgin, Y., 2018. The effect of social media marketing activities on brand awareness, brand image
and brand loyalty. Business & management studies: an international journal.6(1). pp.128-148.
 Carvill, M., 2018. Get Social: Social media strategy and tactics for leaders. Kogan Page Publishers.
 Cruz, A. ed., 2020. Digital and social media marketing: a results-driven approach (Vol. 7, No. 3,
pp. 166-181).