AllSaints Summer Shoe Launch: A Comprehensive Business Project Report

Desklib provides past papers and solved assignments for students. This project details AllSaints' summer shoe launch plan.

MANAGING A SUCCESSFUL BUSINESS
PROJECT
STUDENT NAME:
STUDENT ID:

Introduction
• Business project plan is significant for any
organisation to conduct expansion and product
development.
• The aim of this project report is to plan a new product
launch
• AllSaints presently operate with 232 brick-and-
mortar stores and an online shopping website
strengthened by a workforce of 3,200.
• Organisational mission is to provide affordable
products to customers.
• Organisational vision is to establish itself in global
platforms.

LO1: Aim, objectives and timeframe
• Customer feedback provided by users in context to past products service as a beneficial
resource to improve product experience (Hobbs et al. 2016: 146-147).
• This aim of this report is to introduce a new product (summers shoe) by AllSaints. The
objectives and their justification is given below.
– To evaluate present trend of market that varies upon client’s demand and choice
– To understand capability of their production and research and development wing

LO1: Aim, objectives and timeframe

LO2: Data collection
• The product design manager has conducted both
survey and interview method to evaluate
organisational productivity (Kaiser et al. 2015: 126-
127).
• Quantitative data have been gathered from survey,
which have been conducted on 35 customers. There
are 6 questions has been asked for their feedback.
• Four questions have been asked to managers that are
open ended and evaluated necessary variables for
research.

LO2: Data collection
• Product design manager of All Saint has followed
research to evaluate market scope of their summer
shoe in domestic as well as international market.
• Survey and interview are those two methods
followed by concerning manager (Alami, 2016:
62-71).
• Quantitative research method help product design
manager to evaluate market scope and customer’s
desire on summer shoe.
• Qualitative research help product design manager
to evaluate capability of organisation as well as
steps to mitigate risks.

LO3: Finding and Analysis
• Product design manager of All Saint has conducted this research to monitor market scope for
their new summer shoe product.
• This survey also plays major role to evaluate summer shoes that have been provided by their
organisational rivals.
• As stated by Harrison, (2017: 97-98) Operation manager, supply manager and branding
manager have not been interviewed.

LO3: Finding and Analysis
• Product development manager of AllSaints is
accountable for providing business proposal and
marketing plan
• Product design manager has also focused on
evaluating organisational productivity and
capability to meet risk management.
• Research methods that are being followed in
survey have been noted as Quantitative research
method (Chih et al. 2015: 360-361).
• High competition and provide effective quality in
a cheaper price can be treated as two major risks
of new product development.

LO4: Reflection and Usefulness
• Allsaints has some clear objectives to meet their
goals to increase overall productivity.
• It also helps to create a well established brand
image which helps to retain customers and attract
new one.
• Therefore it is highly needed to understand
capability of production to get an overview of
what to develop to increase
• Funding is another important feature to maintain
production line of this fashion organisation.

LO4: Reflection and Usefulness
• AllSaints have built their reputation through constantly providing quality products to their clients.
• The main value of project management is to maintain a good standard procedures in order to deal with all challenges
• One of the main benefits that can developed through effective project management is design managers become more
• This helps to avoid difficulties situations in project that sometimes can lead to additional effort and cost while
executing the project.

Conclusion
• From the above study it can be concluded that
effective management of project is highly
important to promote any new product.
• A timeline has also been estimated by the product
design management of AllSaints .
• A proper project management plan has been
developed and that plan is segregated in various
stages so that proper completion can happen.
• Relevant data and information has been gathered
and for that both qualitative and quantitative data
are considered.

References
• Hobbs, J., Grigore, G., & Molesworth, M. (2016) Success in the management of crowdfunding projects in the
creative industries. Internet Research, 26(1), 146-166.
• Camilleri, E. (2016) Project success: critical factors and behaviours. Abingdon: Routledge.
• Kaiser, M. G., El Arbi, F., & Ahlemann, F. (2015) Successful project portfolio management beyond project
selection techniques: Understanding the role of structural alignment. International Journal of Project
Management, 33(1), 126-139.
• Alami, A. (2016) Why do information technology projects fail?. Procedia Computer Science, 100, 62-71
• Harrison, F., & Lock, D. (2017) Advanced project management: a structured approach. Abingdon: Routledge.
• Harrison, F., & Lock, D. (2017) Advanced project management: a structured approach. Abingdon: Routledge.
• Aarseth, W., Ahola, T., Aaltonen, K., Økland, A., & Andersen, B. (2017) Project sustainability strategies: A
systematic literature review. International Journal of Project Management, 35(6), 1071-1083.