Strategic Management: Project Development and Launch of Allure Soap

This project focuses on the strategic management and development involved in launching Proctor & Gamble's new product, Allure Soap, in the UK market. It details the factors influencing project selection, including political, marketing, economic, and technological considerations. The project specification outlines objectives, costs (£45,000), a four-month timescale, and required resources (human, financial, and technological). A Gantt chart illustrates the project timeline, while a network diagram and critical path analysis guide implementation. The project's progress and outcomes are monitored using cost performance indicators and project duration, comparing planned versus actual performance. The evaluation reveals that the project was completed within the allocated time (80 days) and under budget (£30,000), with positive customer reviews. Recommendations include activity-based costing, thorough market research, and hiring skilled employees to ensure future project success. The project concludes that the Allure Soap launch met its objectives within the given constraints.

Project Development for
Strategic Management
TASK 5.2

INTRODUCTION
Introduction:
 Project management is a complex set of components which have be
completed in systematic way to create a product or service.
 Project management is important because of several reasons such as
managing risk, quality, integration of different activities, managing changes,
resolving the conflicts etc.
 Name of this product is Premium Allure Soap and it is a new product of
Proctor and Gamble (P&G).
 The objectives that will cover under the present study are project
specification, plan for launching of new product, implementation of action
plan and evaluation of outcomes.

Factors that contribute to the process of project
selection
 There are different factors have considered during selection of
launching of Allure Soap of P&G.
 The intention of a company behind launching of this product in UK is
expanding the business and taking competitive advantages (Larson
and Gray, 2011).
 In this context, the elements of project selection are as follows.
Political factor
Marketing factor
Economic factors
Technology factor

Project Specification
Specifications Explanation
Project Objective To change the perception of customers regarding beauty soap and expand the business in
different areas of UK.
Cost £45, 000
Time scale 4 months
Required resources Human resources: Sales assistant, In store launch manager, logistic manager and
Marketing manager
Financial resources: Credit from market, retain earning and bank loan
Technology resources: Different digital and traditional marketing tools.

Timescale for the project plan
Table 1: Gantt chart
Gantt chart for Allure Soap launch project
Activities / Duration in months First Second Third Fourth
Initial planning
Pre- launch strategy
Launch
Post- launch

Resources required for this project
Human resources Technological resources Time
management
Financial
resources
Other resources
 Sales assistant
 In-store launch
manager
 Advertiser
 Media manager
 Regional gate
keepers for allure
soap
 Logistic manager
 Marketing manager
 Project manager
 Computer system
 Scanner and printer
 Internet
 Backup facilities
and other
machinery
 4 months  Bank loan
 Retained
earnings
 Sales of
unnecessary
assets of
past projects
 Marketing
materials
 Distribution
channels
 Transportation

Costing all resources required for implementing
a project
Human Resources Costing of salary for 4 moths
Sales assistant £ 2000
In-store launch manager £ 2000
Advertiser £ 1000
Media manager £ 1000
Regional gate keepers for allure soap £ 1000
Logistic manager £ 5000
Marketing manager £ 8000
Project manager £ 10000
Total cost £ 30000

Cont….
Technological resources Cost
Computer system £ 5000
Scanner and printer £ 2000
Internet £ 2000
Backup facilities and other machinery £ 1000
Total cost £ 10000

Cont….
Other resources Cost
Marketing materials £ 2000
Distribution channels £ 2000
Transportation £ 1000
Total cost £ 5000

Planning an appropriate strategy for the
implementation of a project

Implementation of the project plan:
 Gantt chart
 Network diagram
 Critical path analysis

Gantt chart: