Business Strategy: Competitor & Customer Analysis of Alo Yoga

This case study provides a business analysis of Alo Yoga, a yoga and athleisure wear company founded in Los Angeles in 2007. The analysis includes a comparison with competitors like Lululemon, Nike, Adidas, Li Ning, Maia Active, and Particle Fever, examining their pricing strategies, value propositions, and approaches to solving customer pain points. The study assesses the strengths and weaknesses of each company's customer value proposition and how they address customer needs in the sportswear market. Alo Yoga's commitment to sustainability and unique brand positioning are also highlighted. Desklib provides a platform to access this document and many other solved assignments for students.

Running head: BUSINESS ANALYSIS OF ALO YOGA
BUSINESS ANALYSIS OF ALO YOGA
Name of the Student
Name of the University
Author note

1BUSINESS ANALYSIS OF ALO YOGA
Answer 1
Lulumelon
The company offers sports apparel to both men and women. In line with the
sportswear, the company also offers hoodies, sweatshirts, jackets and coats. The company
also has bags, bottles and yoga blocks.
Nike
The main products that Nike sells are athletic footwear, apparel, equipment’s and
accessories like bags, bottles, bands, socks, hats and many such other items.
Adidas
The company mainly sells shoes. The other products that the company sells is
apparels, socks, slippers, caps, footballs, bottles for men, women and kids.
Li Ning
The main offering of the company is badminton rackets, sports apparel, sport shoes
and bags.
Maia Active
This company only offers sportswear to the females. The main product of the
company is the sports apparel that includes leggings, t-shirts and innerwear.
Particle Fever
The company offers designer sportswear for men and women.

2BUSINESS ANALYSIS OF ALO YOGA
Answer 2
Lulumelon
The company has adopted a more premium policy and strategy of pricing for the
superior products that it has.
Nike
The company follows premium-pricing strategy and has high prices for the products
that it offers to the consumers. This pricing strategy establishes that the products offered by
the company are of superior quality.
Adidas
Adidas uses competitive pricing strategy keeping in mind the competitors, However
for the products that are latest and have a unique design are priced using the skimming
strategy.
Li Ning
Li Ning keeping in mind the competition offers a more competitive pricing policy to
gain more customers.
Maia Active
The company has adopted a penetration pricing policy for the products.
Particle Fever
. The company offers a pricing strategy that is for all the consumers. It is a much more
competitive pricing policy that the company offers.

3BUSINESS ANALYSIS OF ALO YOGA
Answer 3
Lulumelon
The value proposition of the company is perceived to be high by the consumers. The
company has a strong value proposition. The customer value proposition that the company
offers is comfort and uniqueness in the product.
Nike
This company has the highest customer perceived value and has one of the most
strong customer value proposition. The value proposition that the company offers is
exclusivity and uniqueness of the products and is perceived to be one of the best brands for
athletes.
Adidas
The company has a strong value proposition with reasonable pricing, thus has a
competitive advantage. The value proposition that the company offers is reliable products,
customization and innovation.
Li Ning
The customer value proposition of the company is not that strong, even though it has a
competitive pricing policy. The company offers the highest quality of products and have the
rackets that are used for Olympics.
Maia Active
The value proposition of the company is not that strong. The customer value
proposition that the company offers is atheletic sportswear in a fashionable manner.

4BUSINESS ANALYSIS OF ALO YOGA
Particle Fever
The customer value proposition of the company is weak and not many people are
aware of the company and the products that they offer. The company offers unique designs to
the consumers.
Answer 4
Lulumelon
The company tries to solve the pain points of the customers by providing them with
apparels and accessories that are designer for the people who are into sports yet want
designer products.
Nike
The company solves the main pain points of athletes by providing them with
accessories and apparels that can be used by them to increase their performance.
Adidas
The main pain points that the company is trying to solve is to provide the consumers
with accessories and sports apparel that are affordable and designer.
Li Ning
The company is trying to mainly solve the pain points of providing high quality
sportswear, badminton rackets and bags to the consumer.
Maia Active
The company is trying to mainly solve the problem of women that they have in
regards to sports apparel.

5BUSINESS ANALYSIS OF ALO YOGA
Particle Fever
The main pain point that the company is trying to solve is providing customers with
good quality of sports apparel at a low cost.

6BUSINESS ANALYSIS OF ALO YOGA
References
About Adidas. (2020). Retrieved 20 February 2020, from https://www.adidas.com/us/
About Li Ning. (2020). Anything is Possible. Retrieved 20 February 2020, from
http://en.lining.com/
About Lulumelon. (2020). Retrieved 20 February 2020, from https://www.lululemon.com
About Maia Active. (2020). MAIA ACTIVE. Retrieved 20 February 2020, from
https://www.maiaactive.com/
About Nike. (2020). Retrieved 20 February 2020, from https://www.nike.com/
About Particle Fever. (2020). PARTICLE FEVER. Retrieved 20 February 2020, from
http://www.pafev.com/