Alphabet Inc. and Ryanair: A Business Discussion Response

This discussion response presents a detailed analysis of Alphabet Inc. (Google) and Ryanair, covering their respective business models, market positions, and strategic approaches. The response begins with an overview of Google's products, market share, and competitive landscape, including its strengths, weaknesses, opportunities, and threats. It correctly highlights Google's dominant market share and potential for expansion through services like Google Home. The second part of the response examines Ryanair's challenges and opportunities in the European airline industry, focusing on competition, customer loyalty, and operational costs. The analysis accurately reflects Ryanair's SWOT analysis, including opportunities like fuel hedging and fleet expansion. The response effectively summarizes the key aspects of both companies' business strategies, providing valuable insights into their market dynamics and strategic positioning.

Running head: DISCUSSION 1
Discussion
Name
Institution

DISCUSSION 2
Discussion Response
Discussion 1
The article presents a comprehensive discussion on the Alphabet Incorporation’s Google.
It gives a detailed analysis of the company’s products including the Google search engine, maps,
chrome, android, YouTube, pixel smartphones, and Google nest. The information given on the
competition levels and market sharing between Google and is rivals like Yahoo, Microsoft,
Yahoo, Yandex, and Baidu. It is true, as the article reports, that Google enjoys a market share of
78% (Wirtz, 2019). All the information provided in the SWOT analysis is correct and accurate
because it depicts a clear picture of the strengths, weaknesses, threats, and the opportunities that
Google has and should exploit in order to strategically-position itself in the market and enjoy a
competitive advantage over its competitors. It is true that the expansion of Google Home
services, enterprise cloud solutions, and freeware services can make Google to exploit its full
potential.
Discussion 2
The information presented in the discussion is informative and exhaustive. It gives a
detailed information on the struggles that Ryanair have been going through in is effort to
establish a stable, reputable, and prosperous airline company in Europe. Indeed, as the discussion
in the SWOT analysis demonstrates, the company has been facing a myriad of challenges
including stiff competition, little brand customer loyalty, low profit margins, and high operation
costs (Ahmed, Khan, Sultana, Ahmed & Begum, 2019). However, the company still has many
opportunities including the fuel hedging, margining, improvement of customer service qualities,

DISCUSSION 3
and acquisition of new aircrafts. All these can be of great help in enabling the company to
strategically position itself and enjoy a competitive advantage in the market.

DISCUSSION 4
References
Ahmed, J. U., Khan, M. M., Sultana, I., Ahmed, A., & Begum, F. (2019). Ryanair: A low-cost
business model in the european airline industry. New York: SAGE Publications: SAGE
Business Cases Originals.
Wirtz, B. W. (2019). Google/Alphabet Case Study. In Digital Business Models (pp. 207-236).
Cham: Springer, Cham.