This report presents a comparative analysis of Alpro Yogurt and Muller Yogurt, examining their marketing strategies. The study delves into their respective target markets, product offerings, pricing strategies, distribution channels, and promotional activities, highlighting the application of the 4Ps of marketing. Alpro, a plant-based product provider, is contrasted with Muller, a dairy product giant, to understand their differing approaches. The report uses secondary research from books, journals, and company websites. It identifies each brand's strengths and weaknesses and offers recommendations for enhancing their market presence and profitability. The analysis covers product/brand comparison, pricing strategies, distribution methods, and promotional campaigns, providing a comprehensive overview of their marketing efforts. The conclusion summarizes the key findings and suggests areas for improvement for both brands, emphasizing the contrasting approaches of plant-based versus dairy-based marketing.