Deakin Uni, ALR718: Public Relations' Impact on Activism Today

This essay examines the influence of historical public relations events and campaigns on shaping current forms of activism. It argues that PR, traditionally focused on corporate image management, can be a powerful tool for non-profit organizations and activists to promote social change and equality, particularly in addressing issues like gender-based violence. The essay highlights how activists utilize PR strategies, both conventional and unconventional, to raise awareness, alter attitudes, and create societal change. Examples from both developed and developing countries illustrate the use of PR in activism, including internet campaigns, social norm marketing, interpersonal communication, and community organizing. The essay concludes that PR has emerged as a crucial tool for activists to form alliances, organize campaigns, and make their activism visible, ultimately contributing to positive social change through discursive interventions.

Running head: ACTIVISM
ACTIVISM
Name of the Student
Name of the Organization
Author Note

1
ACTIVISM
Public reactions or rather PR is known to be offering a number of strategies that may
be creating a change which will be positive in the response to the violence which will be
based upon the gender. It can be very much transformative in directly influencing all the
choices as well as the attitudes of the people. However, it has be known that PR has focused
traditionally on the management of the relations with all the several stakeholders for building
the specific image of all the several corporate institutions. This has particularly meant that all
the interests which will be involving both the professional as well as the academic ones of the
PR have often becoming aligned with all the several institutions which are known to be profit
making. Instead, from a particular perspective which will be critical, PR can be utilized in all
the sectors of non-profit, involving either the voluntary or rather the non-government
organizations with a specific interest in properly organizing several campaigns for promoting
both wellbeing as well as community health. It can be properly functioning as a tool, mainly a
discursive one, for the promotion of all the voices of the people who are marginalized for
transforming society and also for promoting equality. Such a kind of example can be easily
found in the activism against the GV or the gender based violence. The utilization of PR has
been appeared as a tool of community action and also as a technique which will be individual
communicative for particularly organizing all the several activists for the promotion of the
agenda of GV. The utilization of PR can also be seen in the case of attaining the support from
the public for the elimination of GV. The specific value of the PR in properly addressing all
the several difficult and tough issue like the GV which will be offering hope, especially in the
development of the world wherever all the huge scale programs of social intervention are not
at all feasible.
Understanding the public relations in the specific context of organizing activism
against the particular gender based violence is considered to be really a task which will be
very much challenging, as all the definitions of PR which are seen to be available are
contested as well as specific to all the several perspectives that will be focusing upon the
management of the relationship in between all the several organizations and the public
especially in all the several sectors which are corporate. From a perspective which will be
functionalist, PR has been developed for the creation of all the several managers as well as
technicians of the communication mainly for all the different organizations which are
corporate. It has been understood as well as recognized mostly as the specific management of
the sharing of information in between a specific organization as well as all of its public in a
scholarly territory which has been bounded very much tightly wherever PR has been

2
ACTIVISM
emphasized, researched and also taught as a tool of response for protecting the interest of all
the several organizations which are corporate. Thus, all the several activists are known to be
well specified as a particular problem of several organizations.
This essay is known to be highlighting the utilization of PR in properly organizing
activism for speaking out against the GV and also for creating a societal change which will be
positive. In all the several activism sites, PR has been seen to have appeared as a resistive,
informational and a discursive tools by properly offering a particular mechanism for raising
both awareness as well as alternation of the attitudes towards the GV. It has been noticed that
all several developing countries are using all the several types of techniques like the internet
campaigns as well as the marketing of the social norms. It has also been observed that
different developing countries, interpersonal communication, techniques of framing,
journaling as well as audio-visual sharing of information methods have highly revealed a
number of positive results from several strategies of PR. In some of the other contexts, it has
also been marked that several activists as well as their respective organizations have properly
initiated activism in the particular civil society, organizing proper education as well as
campaigns for raising awareness on a number of struggle sites and by the creation of a
number of protests in all the several settings which will be local. Additionally, several
activists can be utilizing several communication skills which will be both verbal as well as
interpersonal for sharing their individual struggles and also organizing all of their voices for
shaping their specific identity as feminists, workers of the community and the activists which
will be involving both the male as well as the female. Their specific work will be involving
several demonstrations which will be formal in all the several places within the public with
huge number of tools of symbolic protesting like the posters, conferences with the media and
also spaces within the public for communicating the particular impact of GV on both the life
as well as the society.
Incorporated within the activism against the specific GV, all the several activists are
known to be also utilizing both the networking techniques as well as the techniques of the
building of alliance with much similar kind of minds of all the stakeholders in several areas
like the medicine, journalism as well as the criminal justice. PR has been properly revealed as
a particular form of the action of the community for helping all the several victims who will
be requiring support from all other allies. Activism with the developing as well as the
developed world possess a number of similarities but there are a number of essential
differences. It has been noticed that all the several examples from the world which has been

3
ACTIVISM
developed will be showing the utilization of PR in the specific prevention of GV is much
more organized and it is also being applied an approach of service delivery.
The activism of the developed world is known to be often seeking for creating a
pressure which will be political for further creating a change in the policy as well as the
legislation, whereas it is to be well known that this is not at all always possible for the
development of the world. All the grassroots activists are known to have well tried for
identifying all the several gaps as well as issues wherever they can be utilizing all the tactics
of PR for organizing all of their voices (Teymuri 2015). In the world which has been
developing, similar kinds of events are known to be ongoing also sometimes facing a number
of obstacles because of the lack of both resources as well as appropriate support (Bennett and
Segerberg 2013). It is to be well known that how all the activists have become PR workers
for directly organizing awareness by raising a number of activities about a number of several
social problems which will be involving GV. It has been observed that a number of previous
researchers have utilized a number of institutions of research for monitoring several cases of
GV, reports of the media and also a number of government responses as well (Andrews and
Gaby 2015). All the several researchers have been able to educate the public regarding both
the impact as well as the prevention of GV and also have utilized a number of tools of PR for
engaging all the several people who are vulnerable as well as stakeholders who will be
possessing a lot of knowledge regarding all the legal rights and ways of the elimination of it
from the entire society.
The specific critical approach to PR within this specific discussion can be connected
with a particular framework of the social change where several activists are seen to be
appearing as workers of PR utilizing several PR strategies which will be both conventional as
well as unconventional for the purpose of the creation of the discourses of a social alternation
(Cantat 2013). Such kinds of discourses are noticed to be often focused upon all the strategies
which will be preventive utilized for organizing social development and also formulate a
number of public policies.
It can be concluded that all the several activists as well as organizations have
deployed a number of PR techniques for forming alliances, issues, organizing campaigns and
finally make visible their respective activism in a number of spaces which will be
communicative. The utilization of PR has appeared as an action of the community as a
specific method of a communication which will be strategic and also as a technique which

4
ACTIVISM
will be individual communicative for organizing all the several activists, promoting cause of
GV for engaging several stakeholders and also for attaining the support of the public. It can
also be creating several societal changes which will be positive through all the interventions
which will be discursive for the elimination of GV. It can be properly conceptualized as a
particular procedure which will be socially constructive by all the activists.

5
ACTIVISM
References
Andrews, K.T. and Gaby, S., 2015, June. Local protest and federal policy: The impact of the
civil rights movement on the 1964 Civil Rights Act. In Sociological Forum (Vol. 30,
pp. 509-527).
Bennett, W.L. and Segerberg, A., 2013. The logic of connective action: Digital media and
the personalization of contentious politics. Cambridge University Press.
Cantat, C., 2013. Contesting Europeanism: Migrant Solidarity Activism in the European
Union.
Teymuri, S., 2015. Social consciousness in social democracy. In Social Democracies, how
the Rise of Activists, Intellectuals, and Artists, as Three Classes, can Promote Social
Consciousness. Amor Fati, 2(2), pp.131-152.

6
ACTIVISM
Bibliography
Ayers, W., Kumashiro, K., Meiners, E., Quinn, T. and Stovall, D., 2016. Teaching Toward
Democracy 2e: Educators as Agents of Change. Routledge.
Bell, K., 2016. Bread and roses: a gender perspective on environmental justice and public
health. International journal of environmental research and public health, 13(10),
p.1005.
Lievrouw, L.A., 2018. Alternative computing. In The Routledge Companion to Media and
Activism (pp. 65-73). Routledge.
Meikle, G., 2018. Introduction: Making meanings and making trouble. In The Routledge
Companion to Media and Activism(pp. 1-15). Routledge.
Melo, M.E.I., 2016. Peace in Colombia is also a women's issue. Multidisciplinary Journal of
Gender Studies, 5(1), pp.887-910.
Miller, E.E., 2018. Remembering Freedom Songs: Repurposing an Activist Genre. College
English, 81(1), pp.50-72.
Snyder, G.F., 2016. Recognition in the Struggle against Global Injustice. In Recognition and
Global Politics. Manchester University Press.