Alt Labs: Strategic Analysis, PESTLE Framework, and Recommendations

This report provides a comprehensive analysis of Alt Labs' business strategy, an IT services company based in London, UK. It begins with a PESTLE analysis, examining the political, economic, social, technological, legal, and environmental factors impacting the company. The report discusses the influe...Read More

Alt Labs

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
PESTLE analysis.........................................................................................................................3
Description of the different worlds..............................................................................................5
Recommendations for future strategy development in the organization.....................................8
Reflective statement...................................................................................................................10
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
Books and Journals....................................................................................................................14

INTRODUCTION
All the businesses works with having a different goal and thus uses a different path for
attaining these goals. This includes having a business strategy which are required for the
business. Business strategy is the combination of the decisions made from the actions and is used
to accomplish the desired goals (Yuan, and et.al., 2020). This helps in gaining competitive
advantage within the market. Business strategy forms the backbone of the business which will
lead the path of success. With the increase in the competition within the market, having a
business strategy becomes very important. Alt labs is a company which is based on the industry
of information technology and services. The thinking behind the company is known to create
many innovative solutions. The work of Alt labs is to have a future proof the large companies
with the help of innovative solutions. This helps them streamline the process of business and
create new and different way to provide future security while having a leap in the market of
heavy competition. The size of the company is very small business with less than 50 employees.
The headquarters of Alt labs are based on London, UK. This report deals with the business
strategy of Alt labs by considering external and internal factors.
MAIN BODY
PESTLE analysis
Alt labs are using the information technology and services. This is done with the use of
computers and software which are required to manage the information. The company helps he
large companies to bring in innovation ways and them streamline the process. Alt labs knows
how to make the business help in innovating the business. It makes the large companies solve
their biggest problems in the business and not lack in the interested prospects. Alt labs is facing a

lot of macro environmental factors which are apart from the competitive forces. This industry is
highly profitable and have a strong sense in the path of growth.
Political factors: They play an important part in the determination of the factors which have the
power to influence the long term profitability of the company within the information technology
market. Alt labs is working in the information technology services in London. The company is
affected by the political conditions as well as political risks in UK (Farrukh and et.al., 2020). The
market of UK is still overcoming the losses due to the Brexit effects. Europe and Brexit has
created a situation of uncertainty in the business environment which has impacted the IT
business. The new policies have affected the revenue and costs of operation within Alt labs.
However, UK is a fair country which provides public with large influence on the inner working.
The government is proactive and politically stable which creates a stable work place for small
companies like Alt labs.
Economic factors: Market in UK has strong economic position with high GDP and diverse
economy. The large amount of population is allowing the small business like Alt labs to
profitable and diverse economy is helpful in providing opportunities for both private and public
sectors (Park and Mithas, 2020). The increasing rate of foreign direct investment which is
beneficial in providing human capital development and gain employee training in the field of
operation of new business. The market is still recovering from the recession and the uncertainty
due to Brexit which has impacted the economy of the country. More growth in the income of the
large organisations will increase the demands of the services offered by Alt labs.
Social factors: These are the very important factors especially in the case of UK where the
social standards are high and lead to better circumstances. The work of Alt labs is about
providing large companies with the innovative solutions. These solutions depends on the social
changes and social trends. The changes in social trends can impact the demands for the services
provided by the Alt labs. It affects the availability and willingness of the organisations. The
population is becoming an issue and they are opting new ways of living rather than going for the
traditional ways.
Technological factors: UK has good amount of access to the technology. These technological
factors affect the business of small companies such as Alt labs in the UK markets. Technological
helps in giving quality to the innovative skills which is good for the business of the Alt labs.
Technology helps in providing the expertise in the science and information technology. The idea

of business in the case of Alt labs is different and technology helps in making use of laws with
respect to the intellectual properties. These factors provide a lot of internal competition which
helps in stimulating growth for the company. Technological factors improve the research and
development option and produces more automation. It also helps in creating new products and
new processes. Lastly, technology helps in reducing costs, producing more improved quality and
leading the way towards the innovation.
Legal factors: This is related to the legal environment in which the company works. From past
some years, UK has been going through many significant changes in the legislation. This has
affected the organisation’s working. It is important for the company to follow all the legal laws
related to the business. Any legal suit against the company will lead to destroy its name and will
lead to less companies having their trust in the Alt labs. Laws suits can cost the company a lot of
expenses. This will affect the demands.
Environmental factors: These factors include the climate change and weather conditions.
Changes in the temperature affect a lot of industries. These major climate changes are due to the
rise in the global warming. It is important to create environmental awareness which can
minimise the loses due to this external factor on the company. Companies like Alt labs are
Illustration 1: Business strategy inforgraphic. (Source: Business

producing the innovative ways which are friendly to he environment and beneficial to the large
companies. They are focusing on reducing the carbon footprints and utilising the energy in a
friendly way. There are many sustainability initiatives of green information technological
infrastructure.
Description of the different worlds
The expansion of the technology and services reflects the so many aspects which are
affects the whole business activity. According to recent market trend every company has to
improve their technology advancement in the work. The ALT labs company prepare strategy to
increase the performance of the other organization because they supply services to the other
industry. This company not only develop learning program for UK country they also monitor the
other countries. They have great potential to improve the digital market world. They have fifty
professional employees, they have great idea about how to implement new technology for
organization growth. Alt labs industry prepare plan for provide their service sin international
level. Because this company believes that digital tools are favourable for increase the business
activities. So they decide that professional employee can provide services to large number of
organization those are really wanted to increase their technological advancement. Almost every
one knows that Digitalization is necessary aspect for the selling and marketing (Emmerich and
et.al., 2021). So this company provide guidance that grow company can increase their business in
international market. Basically technology professional have different skills, so they can provide
effective information for utilization of technological tools. Proper guidance and effective plan of
this company services really make effective business evolution.
Technology in the business world has become an important part and become a necessity.
The working of business is becoming more and more technological. Innovation is growing the
business and technology helps in attaining the innovative goals. Innovation nurtures the
organisation and technology is important in making the organisation sustain in the market.
Technology has changed the aspects of the operation of the business. Regardless of the size of
the company, technology can help in bringing in many benefits which will lead to increase the
revenue and produce the goods which are based on the demands of the clients. The main work of
technology is to improve the operations and lead the companies towards the growth. Technology
increases the efficiency of the communication within the organisation. Increase in the

communication in the field of information technology has helped the business to stay connected
at any time while increasing their efficiency and productivity. Moreover, technology helps in
changing the management of resources and will also modify the way the working in the business.
Small companies such as Alt labs will compete with the larger organisations with the help of
operational efficiency (Olson and et.al., 2021). Technology also helps in providing the improved
form of security by keeping the data safe and less exposed to the vulnerabilities.
Impact of pandemic has seen to have taken a major hit in the business world from around
the world. Leaders and owners of the business are experiencing a wide range of issues which are
related to the employees, customers and the business of the company. In order to achieve growth
and excel in the performance, it is important for the businesses like Alt labs to be more
consistence and confident in what they do. It is important to built a business strategy which is
aligned with the future of the market world and accelerate with the technological changes,
building high customer experience and satisfaction. Due to the pandemic the pressure is more on
shaping the business strategy and restructuring the organisation in order to deliver more and
better services to the client. With the ht of major pandemic is has made it clear that it is
important to make the business run in the smartest way which is by managing the risks. This risk
Illustration 2: Business strategy (Source: Business strategy, 2021)

management is used to accelerate the growth of the business and have the edge of the market.
Risk optimisation is used to generate a value which helps the future to be focused on the
organisation and its desired goals.
Recommendations for future strategy development in the organization
Alt labs organization believes in new technology development. The company prepare
structure for their future growth and their development activity. Regularization of effective and
survive in the competitive market business has responsible to improve their technology
advancement (Gojny-Zbierowska and Zbierowski, 2021). Alt labs organization provides
technological problems solutions for the other organization. This company mission to provide
information and generate technological tools for the effective work. Almost every one knows
that according to recent market trend technology advancement is essential for every organization.
The Alt labs company measure that how much essential digital marketing for organization
growth. They always try to create new technology advancement for business. This industry
wants that to resolve any problems for business.
They provide services for future business activities with the help of development of
innovation. According to recent trends they believe that survive in the competitive market it
important aspect that companies are applied various tools of digital (Lejeune, Beausaert and
Raemdonck, 2021). Consideration of future goals company develop new technology for effective
business plan. Recommendation for future plan ALT labs prepares strategy for their impressive
services. Their employee and manager increase and gain knowledge about their future goals.
Basically Future plan is not an easier task for because running with this fast changes future
strategy plan is more difficult to analyse. But it is important that company consider the various
changes for new opportunities.
The Alt labs company develop their services and their activities throughout the
applications of different plans. Fast changes in innovation company needs employee those have
more potential and knowledge about innovative technology. This is the biggest task for this
organization. Because, they give services to their other, and they provide solutions of
technological tools. So on the basis of advance technological development it is essential that
company can select or choose new advance knowledgable employee (McGowan, 2021).

Foe the preparation of future strategy this company works on their existing employee,
and they recruit new employee for the great achievement. They believe in provide technology
advancement development in the other organization those have requirement of technological
tools. They have professional employee in many fields like they generally give idea and services
that how company can increase their sales and decrease expenses with the proper utilization of
innovative tools. For the future plan they decide that they learn new things.
Future strategy development is crucial for new opportunity evolution. This company has
great plan that they are taking feed back for annual survey. With the help of survey they find
their performance in the market. So company can easily analyse that companies can prefer new
technology development of not. They prepare framework for organization increasing in revenue
with fewer expenses. They believe in grow technology advancement with learning program
(Mishra, Singh and Koles, 2021).
Target of this organization is to provide learning of new technology to the public, so they
can expansion their business smoothly and effectively. The essential part of this business is to
gives training and services to the other corporate or stakeholder. Almost every one knows that
share market has the biggest platform for income. People motivate in investing money in the
share market. According to recent trend technology advancement individual can easily purchase
share and sell their shares. But it is an important aspect that individual and company has proper
knowledge about how to work on the technological tools with effective manner. So the
organization has so many opportunities to more increase and generate their profit from evolution
of new learning outcome.
The major future aims and strategies of this business with utilization of plan is to develop
technology professional because they believe that improvement and development in technology
advancement is essential for future successful plan. They want to develop and supply their
services to the other organization, because the ALT labs UK company think that expansion of
new technology in every company directly affect the whole country economy. And according to
recent trend that technology development is the best technique which increase the overall
business growth (Wagire and et.al., 2021). So this company consider that they provide, and they
develop new and effective advance technology services throughout the learning process that
companies can improve their sales and the profit with digital marketing plan. This company
wants them to technology professionals creates learning programs to public, so they can use and

apply this innovative tools for effective development and growth for the business. Technology is
the tools which is beneficial or over all business activities. Import of raw material and the last
product services each of the organization performance can be very easier with the proper
utilization of innovation. That is the reason this company mainly prepare and develop new
professionals, so they can teach and improve the business activities with effective plans or
strategy.
Reflective statement
From the above report I have learnt many new things in get where is experiences from the
entire module in project which is based on Alt Labs (Gould. And et.al 2017). ALT labs are an
information technology and services company which provides innovative solution to their client.
From the entire project I have learnt that how this company is continuously adopting new
technology and increasing their skills. So that they can expand their business in more than one
Nation. Apart from this currently this company is having maximum 50 employees so it is a small
size company but even though this company wants to hire more skilled and experienced people
so that they can provide even though this company wants to hire more skilled and experienced
people so that they can provide more specialist services.
From the above report and other learning is that how pestle analysis impact the overall
profitability and working of this company. In this report impact of political, economic and social,
technological legal and environmental factors on the working of organisation has mentioned in
this report, which shows that how political changes impact the profitability of the company apart
from this, impact of technology is also important because technology is changing very fast and if
this company wants to serve innovative services to their clients then it is very important that they
must adopt new and modern technology. Along with this from the entire project along with this
from the entire project is that company should focus on Social Welfare as well this will help to
company to increase their brand awareness among society?
Along with this Mod learning about this project is various infographic and also detailed
description of different words and how this company is continuously operating in London but by
continue development and innovation this company can easily operate in international market
(Ing-Simmons and et.al 2019). So entire project I have increased my knowledge about different
factors and I also got to learn about the overall structure of this company and how company has

created various policies for their workforce and for the marketing and promotion. Along with
this I have learnt that how company is trying to increase their economies of scale so that we can
provide more affordable services to their clients and they can give the competition to all other
companies who are dealing in the similar business.
Another learning is that how company is continuously working on the overall
improvement and development of their market share so that they can serve more countries and
more people. Along with this I have learnt that this company is continuously providing
accelerator programs, customer experience, solution design and product development, so they are
focusing on improving more and create more value so that they can get good growth in the
market apart from this I have learnt that how company is focusing on improving the skills of
their employees so that they can produce more innovative services. I have learnt about different
markets of the entire world where is company wants to expand as well.
On the behalf of the overall performance it is clear that Alt labs organization create new
strategy and learning practices for the development of technology. Advancement in technology is
essential to increase the potential of the business outcome. This organization is beneficial for so
many other company those don't have proper knowledge about innovative technology. These
appendices of this organization plan is to provide services to other organization those are selling
their product with the help of technological tools. The industry professional always believes in
new technological tools training they prefer that advance technology provide more efficiency in
business culture. Development of various aspects is complicated that most companies are not
trust on development of new advancement so this company has faced many challenges when
they start their organization. But according to recent trend public more focuses and wanted to
increase their business activity monitoring with innovative tools and techniques. So its clear that
proper organization development wanted to develop new advancement in the whole activities.
Now I consider it that Alt labs company why more focuses on the implementation of innovative
tools expansion. So the consideration of the serious aspect it has been concluded that
organization have professional for the supply of effective services to the clients with digital
marketing tools. Management of various tools and training session for digitalization is the
challenge of this company because sometime people are believes on other company market
selling activities. Trust is the major issue of this organization. This study directly reflects the
business performance and their professional employee. Alt labs company have professionals

those have proper knowledge of digital marketing activity, that is the reason most of the
companies are believes and bring their services (Oliveira and et.al., 2021).

CONCLUSION
It has been summarized form of the above study that ALT labs organization which
believes in development of technology advancement throughout the learning program session. It
provided idea that technology advancement is essential aspect for every organization expansion
and the PESTEL analysis factors affects the overall business strategy. It has been concluded that
the innovative tools are increase the sales with effective plan. This report provided information
about with the help of innovative tools and techniques public can increase their sales and profit
with effective manner. This organization is not only develop their services, but they also develop
so many organization performance development with their services of professional learning
outcome. According to this report ALT labs company performance is very effective because this
industry concept and services both are innovative and different. The proper structure and strategy
can develop their business more effectively. So this report create whole picture of ALT labs
development strategy with their future plan their professional employee which is beneficial for
so many organizations those have limited knowledge of innovative advance tools.

REFERENCES
Books and Journals
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Farrukh and et.al., 2020. Twenty‐eight years of business strategy and the environment research:
A bibliometric analysis. Business Strategy and the Environment. 29(6). pp.2572-2582.’
Gojny-Zbierowska, M. and Zbierowski, P., 2021. Improvisation as Responsible Innovation in
Organizations. Sustainability. 13(4). p.1597.
Gould, N. and Taylor, I., 2017. Reflective learning for social work: research, theory and practice.
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Ing-Simmons, E. and Vaquerizas, J. M., 2019. Visualising three-dimensional genome
organisation in two dimensions. Development. 146(19). p.dev177162.
Lejeune, C., Beausaert, S. and Raemdonck, I., 2021. The impact on employees’ job performance
of exercising self-directed learning within personal development plan practice. The
International Journal of Human Resource Management. 32(5). pp.1086-1112.
McGowan, P., 2021. Sales failure: a review and future research directions. International Journal
of Logistics Research and Applications. 24(1). pp.23-50.
Mishra, R., Singh, R. K. and Koles, B., 2021. Consumer decision‐making in Omnichannel
retailing: Literature review and future research agenda. International Journal of Consumer
Studies. 45(2). pp.147-174.
Oliveira, M., and et.al., 2021. Strategy and human resources management in non-profit
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Olson and et.al., 2021. Business strategy and the management of digital marketing. Business
Horizons. 64(2). pp.285-293.
Park, Y. and Mithas, S., 2020. Organized Complexity of Digital Business Strategy: A
Configurational Perspective. MIS Quarterly. 44(1).
Wagire, A. A., and et.al., 2021. Development of maturity model for assessing the
implementation of Industry 4.0: learning from theory and practice. Production Planning &
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Yuan, and et.al., 2020. Business strategy and corporate social responsibility. Journal of Business
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