Amalia Toys: Startup Analysis, Marketing Plan & Business Strategy

This report details the startup plan for Amalia Toys, a company focused on providing educational and entertaining toys and games. It covers key aspects such as the company's structure, target consumers (males and females aged 2-12), and operational strategies, including raw material acquisition, product manufacturing, and distribution. The report identifies the United Kingdom as the operating market and acknowledges competition from companies like Manhattan Toy and Prime Toys UK Ltd. Opportunities for expansion and challenges posed by competitors are discussed. The marketing plan emphasizes an affordable pricing strategy, product innovation, multi-channel distribution (stores, supermarkets, and online platforms), and digital promotions. Finally, the report identifies key stakeholders, including suppliers, consumers, government, media, employees, management, and investors, as vital alliances for the company's success. Access more solved assignments like this on Desklib.

Company name, logo and team members
The following report is based on the company Amalia Toys
which is taken as the new venture offering the consumers toys
as well as games with providing with the aim of entertainment
and education. In addition to this, company is having several
teams divided into various departments. Such departments are
Human resource, finance, consumer service and many more.
Starting a Business and Fundamentals of Marketing
Consumers:
Management is focused on targeting both male and female of
age of 2 to 12 years. Organisation is focused on market their
products in an innovative way to target children.
Operations
Management is focused in several operations
such operations are acquiring raw material from the various
suppliers. In addition to this, with the help of these raw material
organisation makes the finish products as well as market those
goods in order to gain more consumer base and the last
operation is to distribute their products in several market areas.
Product/Service:
Organisation is offering several affordable toys to their
consumers in the market area of the company.
Marketing plan:
The marketing mix means to the combination of
several actions and strategies which the firm utilises to market
its brand in the target market of the company. Four Ps which the
company Amalia Toys is using is mentioned below:
Price – Organisation is planning to set the affordable pricing
strategy in order to get an edge over their competitors and
accomplish the goals and objectives effectually.
Product – Company is focused in selling several toys to their
consumer in accordance to the aim of education as well as
entertainment.
Place – Management is planning to sell their goods in several
store as well as supermarkets and through several online portals
in order to gain more profitability.
Promotion – management is utilising various digital platforms
in order to market their goods in the market area.
Problem/Opportunity:
There are many opportunities for firm one of them is that they
can expand their business in different market areas in order to
gain more consumer base and goodwill as well. Whereas,
several competitors in the same market segment act as the
major problem for the growth and success of the company for
long term.
Markets & Competition:
Company Amalia Toys is operating in the market area of
United Kingdom. Moreover to this, company is having several
big competition in the market and those competition are
Manhattan Toy, Prime Toys UK Ltd, Big Little Toys Ltd, and
many more.
Alliances:
There are different stakeholders of the
company which belongs to this category in which
suppliers, consumers, government, media, employees,
top level management, investors and many more are
considered to be their alliances.
Opportunities:
Management can increase their market
share with help of several digital platform in which they
can sell as well as market their product which can give
them long term sustainability and success as well more
consumer base in the market area.