Amalia Toys: Business Plan, Start-up & Marketing Fundamentals

This report details the launch of Amalia Toys, a new venture focused on providing entertaining and educational toys and games. It outlines the company's structure, including various departments like Human Resources, Finance, and Customer Service. The report identifies opportunities for market share growth through digital platforms and discusses key alliances with stakeholders such as suppliers, consumers, and government entities. The marketing plan emphasizes the four Ps (Price, Product, Place, Promotion), with a focus on affordable pricing, educational toys, distribution through stores and online portals, and digital marketing strategies. Operations management focuses on acquiring raw materials, manufacturing finished products, and distributing them to various market areas. The report also acknowledges potential problems such as competition and highlights the target consumer base of children aged 2 to 12 years in the United Kingdom.

Starting a Business and Fundamentals of Marketing

Company name, logo and team members
The following report is based on the company Amalia
Toys which is taken as the new venture offering the
consumers toys as well as games with providing with
the aim of entertainment and education. In addition to
this, company is having several teams divided into
various departments. Such departments are Human
resource, finance, consumer service and many more.
Starting a Business and Fundamentals of Marketing
Operations
Management is focused in several operations
such operations are acquiring raw material from the
various suppliers. In addition to this, with the help of
these raw material organisation makes the finish
products as well as market those goods in order to gain
more consumer base and the last operation is to
distribute their products in several market areas.
Marketing plan:
The marketing mix means to the combination
of several actions and strategies which the firm utilises
to market its brand in the target market of the
company. Four Ps which the company Amalia Toys is
using is mentioned below:
Price – Organisation is planning to set the affordable
pricing strategy in order to get an edge over their
competitors and accomplish the goals and objectives
effectually.
Product – Company is focused in selling several toys
to their consumer in accordance to the aim of
education as well as entertainment.
Place – Management is planning to sell their goods in
several store as well as supermarkets and through
several online portals in order to gain more
profitability.
Promotion – management is utilising various digital
platforms in order to market their goods in the market
area.
Alliances:
There are different stakeholders of the
company which belongs to this category in which
suppliers, consumers, government, media,
employees, top level management, investors and
many more are considered to be their alliances.
Opportunities:
Management can increase their market share with
help of several digital platform in which they can
sell as well as market their product which can
give them long term sustainability and success as
well more consumer base in the market area.
Opportunities:
It follows two most effective manner to
summarise that highlight the effective term of the
data that can be demonstrated in financial
statements and to summarise some fundamental
data in the section of the financial statements.

Company name, logo and team members
The following report is based on the company Amalia
Toys which is taken as the new venture offering the
consumers toys as well as games with providing with
the aim of entertainment and education. In addition to
this, company is having several teams divided into
various departments. Such departments are Human
resource, finance, consumer service and many more.
Starting a Business and Fundamentals of Marketing(Notes)
Consumers:
Management is focused on targeting both male and
female of age of 2 to 12 years. Organisation is focused
on market their products in an innovative way to target
children.
Operations
Management is focused in several operations
such operations are acquiring raw material from the
various suppliers. In addition to this, with the help of
these raw material organisation makes the finish
products as well as market those goods in order to gain
more consumer base and the last operation is to
distribute their products in several market areas.
Product/Service:
Organisation is offering several affordable toys to their
consumers in the market area of the company.
Marketing plan:
The marketing mix means to the combination of
several actions and strategies which the firm utilises to
market its brand in the target market of the company.
Four Ps which the company Amalia Toys is using is
mentioned below:
Price – Organisation is planning to set the affordable
pricing strategy in order to get an edge over their
competitors and accomplish the goals and objectives
effectually.
Product – Company is focused in selling several toys
to their consumer in accordance to the aim of education
as well as entertainment.
Place – Management is planning to sell their goods in
several store as well as supermarkets and through
several online portals in order to gain more
profitability.
Promotion – management is utilising various digital
platforms in order to market their goods in the market
area.
Problem/Opportunity:
There are many opportunities for firm one of them is
that they can expand their business in different
market areas in order to gain more consumer base
and goodwill as well. Whereas, several competitors
in the same market segment act as the major
problem for the growth and success of the company
for long term.
Markets & Competition:
Company Amalia Toys is operating in the market area
of United Kingdom. Moreover to this, company is
having several big competition in the market and those
competition are Manhattan Toy, Prime Toys UK Ltd,
Big Little Toys Ltd, and many more.
Alliances:
There are different stakeholders of the
company which belongs to this category in which
suppliers, consumers, government, media,
employees, top level management, investors and
many more are considered to be their alliances.
Opportunities:
Management can increase their market share
with help of several digital platform in which they can
sell as well as market their product which can give them
long term sustainability and success as well more
consumer base in the market area.