Strategic Decision Making and Market Share: AMAN Report

This report examines the decision-making processes within AMAN, a long-standing retail organization facing declining market share. The report begins with an introduction outlining the problem, aims, and objectives, emphasizing the importance of effective decision-making in business. It then reviews decision-making theories, including the incremental model, and provides a literature review on the concept and advantages of group decision-making. The main body analyzes factors that can improve market share and competitive benefits, alongside factors that limit group decision-making effectiveness. The report integrates academic research and real-world examples to support its findings. Finally, the report concludes with recommendations for AMAN to enhance its decision-making processes, improve market share, and gain competitive advantages, offering practical strategies to overcome the challenges identified and achieve its business goals. The report uses in-text citations and a structured format to present its findings, making it a valuable resource for understanding and improving decision-making in a business context.

Decision Making in
International Business

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................2
CONCLUSION................................................................................................................................9
RECOMMENDATIONS.................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Decision making is the procedure of making alternatives with the aid of figuring out a
selection, amassing records, and assessing opportunity resolutions. Decision-making is a vital
part of present day management. Essentially, Rational or sound selection making is taken as
number one function of manage. Every supervisor takes loads and masses of choices
subconsciously or consciously making it because the critical element thing in the feature of a
supervisor (Sniazhko, 2019). Decisions play important roles as they decide each organizational
and managerial sports. A selection may be defined as a course of motion purposely selected from
a set of options to acquire organizational or managerial desires or dreams. Decision making
gadget is continuous and essential aspect of managing any employer or industrial company
activities. Decisions are made to preserve the sports activities of all agency sports activities and
organizational functioning. Decisions are made at every stage of manage to make certain
organizational or industrial agency dreams are completed. Further, the alternatives make up
certainly one of centre practical values that each business enterprise adopts and implements to
ensure greatest increase and drivability in terms of offerings and or products supplied. This
assessment based on AMAN, is a completely lengthy status retail organisation. This company
has been confronted problem of losing market share every 12 months for each of the closing 10
years, in contrast to its main competitors that have maximised their market share. The written
document will consider information about review of theory and literature. Along with this,
critical review of the theoretical approaches of group decision making will explain (Sharma and
et. al., 2020). Furthermore, recommendations will define in order to maximise the efficiency of
AMAN.
Aim- The aim of the project is to examine the effective decision making which support the
business venture in improving their business in order to increase their market share.
Objectives-
 To examine the concept of decision making.
 To study the advantages of group decision making.
 To analyse the factors which relevant for improving market share or gaining
competitive benefits.
 To monitor the factors that limits the effectiveness of group decision making.
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MAIN BODY
Review of decision making theory
Incremental Model: This is concept that's called incremental model. For an ideal and
ambitious decision it's far essential that facts and facts must be accurate and unbiased. But in
exercise this situation hardly prevails. The effect is the policy/choice will become faulty.
Because of this disadvantage the choice-makers are not interested by making one time policy.
They feel that guidelines are to be formulated in this type of way that there might be sufficient
scope of evaluation and change when ever required (Nambisan, Zahra and Luo, 2019). This
creates a scope for a new model labelled as incrementalism. Stated in short, the version is:
“Policy-making is consequently a non-stop, exploratory technique, missing overriding desires
and clean cut ends, coverage-makers generally tend to function within a present sample or
framework adjusting their position in the light of feedback within the shape of information
approximately the effect of earlier choices.” What transpires from the above evaluation is the
choice maker adopts an inclination of evasion. The organisation desires to avoid or avoid hassle
or uncertainty and for this reason he decides to follow coverage of incrementalism. Policy isn't
always prepared once for all, as an alternative it's far made little by little and the decision-maker
proceeds stage with the aid of stage. In such a method there may be extremely good importance
of flexibleness within the policy formula.
The coverage-maker knows that coverage can't be made once for all. Situation and instances
change very regularly and the policy maker must amend policy different-sensible it's going to no
longer be able to serve the reason. For this precise reason the exponents have propounded a
thesis that it's far a non-stop manner. In the identical line of idea any other observer points out:
“Policy is not made once for all, it's far made and remade endlessly. Policy making is a technique
of successive approximation to a few favoured goals”. If occasions call for any trade or
reconsideration of coverage, the choice maker takes steps in that course. The administrator or the
coverage-maker makes use of the past enjoy while making policy and he actions very carefully.
This movement contains additionally very small steps. The firm avoids large jumps that would
cross beyond contemporary information (Cherunilam, 2020). The selection-maker, of course,
makes prediction however that is primarily based on past experience. The decision-maker avoids
radical exchange in any coverage method his method is incremental change or successive
alternate. Incrementalism additionally envisages, at limited scale, contrast of high-quality
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outcomes. If the consequence of the implementation of policy is fine the decision-maker will
make next step. Moreover, there's enough scope of amendment. The organisation, consequently,
see that in this version of choice-making, coverage-makers are not willing in making policy at
one stroke (Chi and et. al., 2019). The enterprise proceeds grade by grade and additionally could
be very careful, and in the technique he amends and changes earlier coverage.
Literature review
The concept of decision making
As per the view of Talathi R. (2020), Decision making is the activity assorting a best
alternatives course of action, from between a number of alternatives provided to administration
or developed by it after carefully and critically examining each option. Decision Making is an
crucial function in management. Business has restrained resources. One of the most vital
obligations of management is to allocate these sources correctly and efficaciously to gain the
organization’s goals and targets. Decisions are taken to aid organizational increase. The entire
cloth of control, i.E. Its each day operation is rightly constructed on managerial selections.
Accounting records can improve the control expertise of the effects of alternative useful resource
allocation. That is, one of the most important roles of the fee control facts gadget is to supply
price and revenue records which can be useful to tactical selection making. It is one of the
predominant capabilities of control. Effective leaders follow crucial questioning skills
holistically to make limitless choices every day. It is a very critical and tough mission of control.
Decision making can be defined as making a choice between future uncertain options. A
quick term practical choice making is composed of selecting amongst alternatives with an
instantaneous or restricted end in view. It should be an emphasis that all choice making relates to
the destiny and that a selection is a choice between alternatives in pursuit of targets. Where no
options exist no choice may be made and not anything can be achieved now with the intention to
adjust the beyond (Black, 2019). Therefore, choice making is concerned with the future and
involves the act of selecting one direction of motion from diverse guides of movement.
The advantages of group decision making
Accordant to Miller B. (2020), Group decision making is a concept of giving a subject to
a targeted group of human beings wherein the people collectively decide their opinions. Group
selection-making techniques encompass every element of the current way of life, whether we
apprehend those opportunities or not. Personal and expert conditions encourage us to search for
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more facts from others earlier than finalizing choices. This method reduces the need to area all of
the strain on a single control role even as taking advantage of the blessings of variety and enjoy.
The explanation of some advantages of group decision making is as:
It creates greater participation inside the decision-making way from anyone- It might
be nice in case the management had dedicated and enthusiastic humans to their team while
making choices due to the fact their power is the best way to create a few buy-in for the
technique. This benefit is crucial for the private and professional picks that corporations make
daily (Witt, 2019). When human beings get requested to enrol in a method that might affect their
desires, then they will be typically willing to search for revolutionary mind and extra
efficiencies. Active participation permits for the arrival of a fulfilment final consequences that
work for anyone. Even whilst businesses do not have get proper of entry to unique knowledge
that addresses a specific requirement of an upcoming venture, the remarks to every idea permits
genuinely all people to see matters otherwise if there is a willingness to hold an open thoughts.
Everyone worried in the technique has extra expertise of the options made- Individuals
are unyielding to change even as there can be a favored lack of understanding approximately
why a shift in attitude is important. It is critical to understand that without conversation, any
selections that do get made will encounter resistance inner a collection because of the reality
there's no rationalization as to why a new method is crucial. Businesses will create greater
reputation of the outcome by means of manner of engaging the whole organization in a
communicate about what needs to manifest. Leaders may additionally moreover acquire some
unusual or provocative pointers that would pass them ahead in a quite higher route due to the fact
there can be a different mindset now available.
It presents possibilities for collaboration- Active help within the organization selection-
making method creates a novel organization-building event for the complete institution. The
form evokes healthful speak and excessive debates about applicable topics whilst embracing this
idea in my opinion or professionally (Abubakar and et. al., 2019). Any movement that works to
coordinate the efforts of team contributors proactively can bring about a green outcome. This
method additionally creates a few other benefit due to the reality a set member’s talents slowly
transfer over to the others inside the group, developing individual benefits as the business
enterprise maintains to expand simultaneously.
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Making selections as a hard and fast leads to more potent relationships- Change takes
place every time choices get made. This final result takes place whether or not or now not it is
through alternatives made with the resource of character leaders or an entire enterprise. When
individuals come together to deal with the problems that they face when transformation becomes
important, then the resiliency of the business enterprise increases (Wettstein and et. al., 2019).
The probabilities that a charge-effective decision that works inner an acceptable shape gets found
rises with this gain. Organizations gain from this gain due to the reality executive leaders are
only as suitable because the people who are operating in get admission to-level positions. This
advantage ultimately consequences in a better interest satisfaction rating up and down the chain-
of-command because companies end up stronger with those investments.
It reduces the amount of threat that anyone need to make on debatable decisions-
Many human beings are reluctant to address a risky choice due to the feasible vulnerability they
ought to the final results. When they place those human beings in a collection setting, then the
threat stages unfold out to all and sundry in place of closing with a single individual. That
structure makes it extra suitable for the whole group to take a threat with a modern resolution as
opposed to staying with the fame quo. Businesses benefit from this method due to the fact
innovation often ends in better results. By encouraging sensible risks in which the payoff
benefits are greater considerable than a capacity loss thru group choice-making procedures, it is
greater comfortable for the entire group to find out contemporary procedures to increase.
The factors which relevant for improving market share or gaining competitive benefits
Market percentage refers back to the element or percentage of a marketplace earned with
the resource of a organization or an corporation. In one of a kind phrases, a enterprise’s
marketplace percentage is its average sales in terms of the general enterprise sales of the
organization in which it operates. As according to the view of Kramer L. (2019), organizations
increase market proportion thru innovation, strengthening patron relationships, clever hiring
practices, and obtaining opposition. A corporation's marketplace percentage is the percentage it
controls the entire marketplace for its services and products.
Innovation- It is a outstanding method of increasing marketplace percentage. Innovation
is one method by the use of which an business enterprise can also boom marketplace percentage
(Beugelsdijk, Ambos and Nell, 2020). When a organisation brings to marketplace a brand new
technology its competitors haven't all started to offer, consumers wishing to very own the era
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buy it from that business enterprise, even if they formerly did enterprise with a competitor. Many
of those purchasers turn out to be loyal customers, which presents to the enterprise's market
percent and decreases marketplace percentage for the employer from which they switched.
Innovation may be within the form of product innovation, production approach innovation, or
absolutely introducing new era to the market that competition are but to provide. With
innovation, an organisation can benefit an thing over its competition and dominate the industry.
Lowering costs- A business enterprise can also amplify its market percent by means of
decreasing its charges (Aydiner and et. Al., 2019). Lowering charges will entice greater
customers and help widen the customer base and increase income, subsequently increasing the
market proportion of the company.
Strengthening client relationships- By strengthening their present day patron
relationships, businesses defend their modern-day marketplace and make certain no loss of the
existing customer base way to high competition. This also will growth consumer satisfaction,
which in turn allows growth client base via phrase-of-mouth.
Advertising- It is an highly-priced but powerful way to growth marketplace percentage.
With heavy, cutthroat competition inside the market, advertising and advertising is a outstanding
way of gaining an top surrender opposition.
Increased incredible- Customers are getting increasingly acutely aware of the high-quality of a
product further to its price. By ensuring better exquisite requirements, a corporation can growth
its market share.
Acquisition- It a competitor is a tremendous approach of setting up dominance over an
organisation. By obtaining a competitor, a business enterprise no longer exceptional gains access
to a brand new consumer base, but it additionally reduces opposition and helps set up dominance
over an enterprise and growth market share.
Customer relationships- By strengthening customer relationships corporations guard
their present market proportion through stopping cutting-edge customers from jumping ship
whilst a competitor rolls out a hot new offer. Better nevertheless, organizations can grow
marketplace share the use of the identical simple tactic, as glad clients often talk in their high-
quality revel in to pals and household who then turn out to be new clients (Mariani, Styven and
Ayeh, 2019). Gaining market percentage thru word of mouth increases an organisation's sales
without concomitant will increase in advertising charges.
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The factors that limits the effectiveness of group decision making
Group decision making is a situation that faced when people collectively make a choice
from the alternatives before them. The decisions made by groups are often different from those
made by people. Though preference making is an easy and essential characteristic for any
enterprise organization, there are various obstacles of it (Cao, Li and Hu, 2019). Some of them
inherit within the manner of choice making like stress and other arise because of shortcoming of
the techniques of choice making and in the choice maker themselves. Limitations of decision
making are;
Time Consuming- A lot of precious time is consumed for desire making. Individual
selections take masses of time because the manager has to test the deserves and demerits of all of
the options. They moreover must take recommendation from many people before you decide. All
this consumes some of time. Group choices are also time consuming. This is because it involves
many conferences and each member has to offer his opinion. These results in now not on time
options or no alternatives.
Compromised Decisions- In business organization alternatives, there's a distinction of
opinion. These outcomes in a compromised selection. A compromised preference is made to
thrill all of the individuals. It might not be an correct and formidable desire. The amazing of this
selection is inferior. So it will now not deliver correct effects on implementation.
Subjective Decisions- Individual choices aren't motive. They are subjective due to the
fact the selections depend upon the understanding, education, enjoy, belief, beliefs, moral, mind-
set, and lots of others of the supervisor. Subjective options aren't proper selections.
Biased Decisions- Sometimes selections are biased. That is, the supervisor makes choices, it is
only useful for himself and his organization. These picks have a horrible impact on the
employees, clients or the society.
Limited Analysis- Before the organization makes a decision the manager want to analyze
all the options. He has to check the deserves and demerits of each opportunity. However,
maximum managers do. No longer try this due to the reality they do now not get a accurate date
and that they have got confined time (Shahab and et. Al., 2019). Inexperienced researchers and
incorrect sampling also bring about a limited evaluation. This limited assessment outcomes in
lousy choices.
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Responsibility is Diluted- In aft character choice, best one supervisor is accountable for
the selection. However, in a set decision, all managers are answerable for the choice. That is,
anyone’s responsibility isn't any one’s duty. So, the responsibility is diluted. For the above
reasons once in a while desire making losses its significance, even it turns into now not feasible
to gain the organizational goals (Brooks and Waters, 2020). For this reasons, on the time of
selection making the managers want to be aware about the above barriers.
Critical review of the theoretical approaches of group decision making
Group choice-making strategies are strategies for structuring group participants’ interactions
to decorate the pleasant of a collective decision. It is a set of policies or processes that explain
the process participants must follow when contributing to a decision relating their group. The
critical review of some group decision making approaches and techniques is as under in context
of AMAN:
Brainstorming- In AMAN, groups frequently make ineffective choices due to the fact they
either fail to sample an adequate domain of opportunity answers or do a bad process of
comparing and deciding on a few of the alternatives considered. Brainstorming is a group desire-
making method designed to address the primary of these two issues by means of developing the
variety of mind and solutions available for the organization to discover. Brainstorming agencies
meet specially to generate alternatives. They are informed to offer as many thoughts as viable.
Brainstorming does no longer offer a trouble solution or choice itself. Instead, it produces a list
of options at the way to later be taken into consideration, stated, and evaluated whilst it's time to
achieve a final choice.
The Delphi Technique- Delphi technique is a way for accumulating, organizing, reviewing,
and revising the evaluations of a fixed of folks that in no way in reality meet. This procedure, it
truly is directed by means of the use of a non-taking part coordinator, generates a group choice
without physically assembling participants. Delphi method is happier than both nominal and
traditional consensus companies (Elbanna, Hsieh and Child, 2020). However, the Delphi system
can take a long term. Some estimates propose that this technique, while performed by postal
mail, takes approximately forty four days on common. Another predicament of this technique is
that it absolutely eliminates direct interaction among enterprise members, that could bring about
fruitful synergies under the right situations.
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CONCLUSION
This has been concluded that decision making is an important part of any business and key
function of its development of growth. Any decision making in an organisation is crucial no
matter how small it may be. When the management is making a big decision in their
organisation, be sure to have the right people engaged so that the business venture accomplishes
the desired outcome without huge costs. Along with this, by defining the information about
conception of decision making, benefits of group decision making, factors that important to
improve market share which is the key problem of AMAN and the aspects that limits the
efficiency of group decision making, the initial objectives has been fulfilled. The critical
description of approaches of decision making is also explained which support the venture in
taking effective decision in order to operate business in successful manner.
RECOMMENDATIONS
The management of AMAN has been facing problem of losing market share due to high
rivalry cause of its close competitors. In order to overcome this problem, it can be recommended
to the management of AMAN that they can build good relations with their target audiences so
that they can make development in their sales and revenue which support in improving market
share. By making innovation in their current products and services as well as adopting effective
and updated advertising strategies they can also growth their business or develop their market
share within limited time frame. The taste and preference of people are changed frequently so
innovation will play an effective role in getting attention of customers of respective firm.
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REFERENCES
Books & Journals
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