Amanoi Resort in Ninh Thuan: Local Economy, Demographics, Attractions

This report examines the Amanoi Resort, a five-star hotel in Ninh Thuan Province, Vietnam, focusing on its impact on the local economy and demographic trends. It identifies the demographic situation of Ninh Thuan, highlighting the population composition and religious affiliations, and analyzes the economic situation, noting the province's least industrialized status and its effect on local livelihoods. The report explores the potential demand from customers, considering both the limitations due to lack of employability and the opportunities presented by the growing tourism industry. It also details local attractions near Amanoi Resort, including the National Oceanographic Museum of Vietnam, Nui Chua National Park, various festivals and events, boating and fishing activities, shopping options, and restaurants, assessing their role in attracting tourists and contributing to the resort's competitive edge. The report concludes by emphasizing the importance of tourism in supporting the overall GDP of Vietnam and the need for continuous innovation in service propositions to meet the diverse needs of visitors.

N I N H T H U Ậ N P R O V I N C E , V I E T N A M
Amanoi Resort

Background of Amanoi Resort in Vietnam
Amanoi Resort is a five star hotel, which is located in the Ninh
Thuận Province, Vietnam
The hotel was established in the year 2013 and since then it
undertook different modifications in the service offerings for
attracting the attention of the potential customers (Aman.com.,
2019)
The hotel provided with amenities like library and bar with an
open- air terrace providing a view of the sea. The scenic beauty of
the place has attracted the attention of the tourists
The hotel provides the clients with authentic western and
Vietnamese foods and beverages
The hotel also provided the customers with a gym, two spa houses,
two tennis courts, a Cliffside infinity pool and a private beach club

Identification of local economic and
demographic trends
Demographic situation of Ninh Thuận
The population in Ninh Thuận is 603,174, which
was computed in the year 2019 against 565,700
in 2009 (Khuong & Ha, 2014)
Most of the population in the Ninh Thuận
province comprised of Cham and Raglai ethnic
groups
A survey undertaken in the year 2009 portrayed
that most of the people in the region are
Catholics amounting to 65,790 (Buch-Hansen,
Khanh & Anh, 2013)

Identification of local economic and
demographic trends
Economic situation of Ninh Thuận
Ninh Thuận is Southern Vietnam's least industrialized
province, which has affected the livelihood of the people living
in the region
Nominal per capita GDP was 6.66 million VND in 2007, which
has reduced the prospects for the people living in the area for
undertaking developments (Khuong & Ha, 2014)
Lack of suitable employability of the people in the province due
to least industrialization of the province affected the
potentiality of the same related to the yearly spending
The emergence of the tourism industry has contributed to the
economy by 3.4%, which has helped in bringing forth
improvements in the province through infrastructural growths

Potential demand from the customers
The potentiality of the local customers towards the offerings made by
the concerned hotel is incapacitated through lack of employability
Lack of suitable industrialization in the province has curtailed the scope
of the local customers in affording the amenities that are provided by
the Amanoi Resort
The Ninh Thuận province is considered to be one of the prominent
destinations of island tourism around the world
The number of tourists visited the province increased sharply by 47 %,
which was observed within the year 2010- 2018 (Khuong & Ha, 2014)
It has been noted that the 27% of the overall tourists that visited the
place was international customers (Buch-Hansen, Khanh & Anh, 2013)
Ninh Thuận province has helped in supporting the overall GDP of
Vietnam by 27% through extensive tourism activities (Khuong & Ha,
2014)

Local attractions near Amanoi Resort in Vietnam
Museum visitation
National Oceanographic Museum of Vietnam is located close to the
Amanoi Resort and is often considered as one of the major
attractions by the foreign tourists
The museum holds around 20,000 sea and freshwater creatures,
which has helped in attracting the attention of oceanographic
researchers (Hoang et al., 2014)
The location of the museum plays an important role in delivering
the concerned organization with a competitive advantage
The assessment of the needs of the tourists who are interested for
visiting the museum has helped Amanoi in maintaining the
continuous innovation in the service propositions
The concerned organization is planning to develop a transportation
facility for the guests who would like to take a tour of the museum

Local attractions near Amanoi Resort in Vietnam
Amusement and attraction visitation
The Nui Chua National Park is one of the major attractions in the
Ninh Thuận province and is closely located to Amanoi Resorts
The national park holds a unique variety of coastal and marine
habitats, which has helped in attracting the attention of the
tourists
The semi- arid vegetation and sea turtle nesting beaches are one
of the chief sources of attraction to the area
The national park also holds a marine park with coral reefs,
which acts as an element of attraction for visitors
The resort provided transportation facilities to the visitors for
making a planned trip to the national park. It has helped the
concerned organization in attracting the attention of most of the
tourists

Local attractions near Amanoi Resort in Vietnam
Casino visitation
The Ninh Thuận province held the no casinos,
which contradicted with the increasing needs
of the foreign tourists
The lack of casinos has affected the
competitive edge of the region and the
concerned organization

Local attractions near Amanoi Resort in Vietnam
Festivals and events visitation
The diverse range of festivals and events has helped in attracting
the attention of the tourists from all around the world
festivals like Tet Nguyen Dan, Hue Festival, Buddha's Birthday,
Lantern Festival, Mid-Autumn Festival and Wandering Souls Day
has contributed largely to the tourism industry in Ninh Thuận
province
The enhanced rate of tourism during the time of the festivals has
helped the concerned organization in upholding the efficiency of the
service propositions while operating in accordance to the diverse
needs of the visitors
More than more than 367,791 foreign tourists visited the Ninh
Thuận province in Buddha's Birthday as computed in the year 2018
The festivals has also helped Amanoi Resort in gaining a
competitive edge through maximized tourism activities

Local attractions near Amanoi Resort in Vietnam
Boating activity
The concerned hotel, Amanoi Resort, provides the visitors
with a range of boating and excursion options depending
on the demand of the customers
The hotel facilitated the boating activities in the Vinh Hy
Bay, which is close to the resort
The different boating and amusement activities that are
provided by the concerned organization aimed at fulfilling
the requirements of the customers
The concerned organization took steps to evaluate the
needs of the customers while designing the propositions,
which has helped the same in continuing their operations
in accordance to the needs of the diverse range of visitors

Local attractions near Amanoi Resort in Vietnam
Fishing activity
The concerned resort also facilitated a number of
fishing activities in Vinh Hy Bay as per the needs of
the visitors
The fishing and amusement needs of the tourists have
driven the company to develop resources.
The concerned organization holds some boats, which
serves as the fishing vehicle for the tourists
The diverse range of service offerings of the business
helped the business in maintaining the efficiency of
the operations in accordance to the sustainability
needs of the same

Local attractions near Amanoi Resort in Vietnam
Shopping activities
The nearest shopping mall that could be found
from the Amanoi Resort is Vincom Plus Ninh
Thuận
The shopping mall provides a variety of
commodities as per the needs and preferences of
the visitors
the mall is closely located to Amanoi Resort,
which has again helped the concerned
organization in gaining the attention of the
targeted tourists

Local attractions near Amanoi Resort in Vietnam
Restaurants in the area
Large number of restaurants are located near
Amanoi Resort like Nui Chua Café, Vinh Hy
restaurant, Bánh Xèo and NHÀ BÈ VĨNH
HY QUÁN
It has enhanced the competition in the region
The development of cafeterias and bars
would help the concerned organization in
maximizing the attraction of the target
customers

References
Aman.com. (2019). Amanoi – Luxury Resort in Vietnam – Five Star Hotel
– Aman. Retrieved from https://www.aman.com/resorts/amanoi
Buch-Hansen, M., Khanh, N. N., & Anh, N. H. (2013). Paradoxes in
Adaptation: Economic growth and socio-economic differentiation. A
case study of Mid-central Vietnam. In On the Frontiers of Climate and
Environmental Change (pp. 23-41). Springer, Berlin, Heidelberg.
Hoang, H. T. T., Vanacker, V., Van Rompaey, A., Vu, K. C., & Nguyen, A. T.
(2014). Changing human–landscape interactions after development of
tourism in the northern Vietnamese Highlands. Anthropocene, 5, 42-51.
Khuong, M. N., & Ha, H. T. T. (2014). The Influences of Push and Pull
Factors on the International Leisure Tourists' Return Intention to Ho
Chi Minh City, Vietnam--A Mediation Analysis of Destination
Satisfaction. International Journal of Trade, Economics and
Finance, 5(6), 490.