Organisation Overview Report: Amaysim's Strategy and Structure

This report provides an overview of Amaysim, an Australian telecommunications and energy provider. It begins by outlining the company's strategic aims, which include changing perceptions of Australian citizens by providing energy services and becoming a leading provider of subscription utilities. The report details Amaysim's integrated marketing communication (IMC) mix strategy, designed to increase brand awareness and customer satisfaction. It then delves into the company's organizational structure, highlighting its board of directors, various committees, and key personnel. The report also touches upon Amaysim's operational efficiency and its focus on customer needs. Finally, the report includes a reference list of sources used in its creation.

Running head: ORGANISATION OVERVIEW
Organisation Overview
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ORGANISATION OVERVIEW
Table of Contents
Organisation Strategy......................................................................................................................2
Organisation Structure.....................................................................................................................3
Reference List –...............................................................................................................................5

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ORGANISATION OVERVIEW
Organisation Strategy
The main aim of the company, Amaysim, is to change the perceptions of the citizens of
Australia by providing them with energy (Electricity and Gas), forever (Gray, D’ Alessandro &
Carter, 2012). The company having been founded in the year 2010, used to deliver objectivity as
well as simplicity along with its low cost energy services to its customers. In addition to this, the
mission is to not only become the best subscription utilities provider in the country but also be
the best when it comes to broadband and energy. In order to do so, the brand has developed an
IMC mix strategy (Integrated Marketing Communication) (Tiwari, Lane & Alam, 2016). With
the help of this strategy, it aims to increase brand awareness and marketing along with investing
in celebrity endorsement. The strategy is to expand its services to a wider geographical area and
to satisfy its customers with minimal response time. Moreover, the company focuses primarily
on delivering amazing yet simple energy and mobile plans to the customers that does not expire.
The most important motto of the company is to place the needs of the customers first by delivery
transparent customer services. Amaysim is one of the best solar feed – in tariffs in the country
and it targets to disrupt the energy market by offering packaged deals and re – contacting the
customers (Tiwari, Lane & Alam, 2016). By doing so, the company will perhaps gain a larger
market share and this in return will portray that the company has a certain notch of reliability in
the community. Furthermore, the business has to manage its exposure to the risk by consistently
monitoring the changes in respect of new participants as well as products in the industry as the
Australians want to decrease their household expenditure.

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Board of Directors
Audit Committee
Managing Director
Company Secretariat Internal audit and Inspection Depot
CTO BU Wire line
CHRO CCO BU Wire less
TTC
Backbone Transmission
Power
Civil
International Service
Regional Directors
ORGANISATION OVERVIEW
Organisation Structure
Figure 1: Organisational Structure of Amaysim
The company, Amaysim, is an online led telecommunication service provider with more
than 966,000 subscribers in Australia. Amaysim was founded by Peter O’Connell, Thomas Enge
(Chief Financial Officer), Andreas Perreiter (Chief Operating Officer), Rolf Hansen and a couple
of others out of whom Julian Orgin became the CEO of the company (Islam et al., 2016). The
company is headquartered in Sydney, New South Wales and it employs nearly 733 people (Islam
et al., 2016). These founders are the ones who are the biggest shareholders of the company. The

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ORGANISATION OVERVIEW
CEO states that the energy plan for Amaysim is easy and that the energy customers will have an
access to the award winning service of the company (Shrestha, 2012). Taking into consideration
the fact that Amaysim is a multi-vertical business, it has to maintain certain factors throughout its
journey, such as code of conduct, engagement with the shareholders, risk management as well as
reporting, and diversity in the workplace (Shrestha, 2012). Lastly, the company’s operational
efficiency has been improving due to the increase in the number of activations of client top – ups
shift to online.

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ORGANISATION OVERVIEW
Reference List –
Gray, D., D’Alessandro, S., & Carter, L. (2012). The state of the mobile nation. Macquarie
University, Sydney, Australia.
Islam, M. Z., D’Alessandro, S., Furner, M., Johnson, L., Gray, D., & Carter, L. (2016). Brand
switching pattern discovery by data mining techniques for the telecommunication
industry in Australia. Australasian Journal of Information Systems, 20.
Shrestha, A. (2012). Social ITSM: exploring challenges and benefits. ITSMF Bulletin: Informed
Intelligence, (Winter), 1-5.
Tiwari, S., Lane, M., & Alam, K. (2016). The challenges and opportunities of delivering wireless
high speed broadband services in Rural and Remote Australia: A Case Study of Western
Downs Region (WDR). arXiv preprint arXiv:1606.03513.