Amazon Inc.'s Sales Performance and Advertising Impact: A Case Study

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BUSN20019
PROFESSIONAL
PROJECT
Impact of Advertisement on sales performance of
the company: A case of Amazon INC

Importance of Research
Topic
 Advertisement is considered as effective
tool to promote the company as well as
products.
 The promotion of the company is reason
behind increasing sales of the company.
 The research will prove to be significant
in finding the relationship between
advertisement and sales.

Research overview and data
 There will be made the
assessment of
advertisement costs
within the organization.
 The last five years data
will be collected
regarding the
advertisement costs
and sales of the
company.
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ports.com/HostedD
ata/AnnualReportAr
chive/a/NASDAQ_A
MZN_2017.PDF
http://www.annualre
ports.com/HostedD
ata/AnnualReportAr
chive/a/NASDAQ_A
MZN_2016.pdf
http://www.annualre
ports.com/HostedD
ata/AnnualReportAr
chive/a/NASDAQ_A
MZN_2015.pdf
Research Overview Data sources

Research Question and searched terms
Research Question
 How the advertisement is affecting the
sales performance of the companies?
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Key Searched
Terms

References
 These journal articles will be helpful in collecting the data about
the advertisement and sales of the company.
 These will be helpful in analyzing the relationship between sales
and advertisements.
Szirtes, Orozco, Petrás, Szolgay, Utasi, & Cohn.
(2017). Behavioral cues help predict impact of
advertising on future sales. Image and Vision
Computing, 65, 49-57.
Kiandokhthadadi, & Almsafir. (2015). The Impact of
Media Advertising on Proton Sales. Procedia
Economics and Finance, 23, 1405-1410.
Wilcox, G., Kang, E., & Chilek, L. (2015). Beer, wine,
or spirits? Advertising's impact on four decades of
category sales. International Journal of
Advertising,34(4), 1-17
Burmester, Becker, Van Heerde, & Clement. (2015).
The impact of pre- and post-launch publicity and
advertising on new product sales. International
Journal of Research in Marketing, 32(4), 408-417.